MARCUS HAUGEN

New York, NY · *****

608-***-**** ·

ade9df@r.postjobfree.com

SOCIAL MEDIA CONTENT CREATOR AND STRATEGIST

Marketing professional specializing in social media campaigns designed to capture attention, spread brand awareness and grow customer base. Utilizes analytics to track and evaluate traffic to sites. Creates vehicles to draw traffic through games, quizzes and challenges. Content focused with the ability to adapt messaging to gain clicks. SEO savvy with the insight to help build interest through engaging content. FCB NY (New York, NY) February 2020 – May 2020 (Contract) Community Manager

● Responded to user comments on client social media accounts.

● Analyzed user comments and generated reports with qualitative insights.

● Generated strategic insights based on user data analysis.

● Vetted influencers and reported on their fit within ongoing campaigns. Quanta Magazine at the Simons Foundation (New York, NY) July 2017 – December 2019 Social Media Producer

● Developed content strategies that have helped Quanta’s social media accounts flourish and grow.

● Maintained partnerships with Wired, The Atlantic, Scientific American and fostered new ones ie,, Washington Post.

● Created and promoted Quanta email campaigns that led to a 300% increase in Quanta email subscribers (from 28k to 85k).

● Conceptualized and created new forms of content for Quanta to share on social media such as quizzes and live Q&As.

● Compiled and analyzed Quanta's traffic analytics to identify emerging trends. Undark Magazine (Boston, MA) June 2016 - July 2017 Marketing Intern

● Increased the Twitter follower count for KSJ@MIT by 25% via creating content and reposting.

● Contacted newspapers, radio stations, and bloggers to increase awareness of Undark articles.

● Used knowledge of Yoast SEO to recommend changes to the Wordpress site.

● Researched awards and identified targets for submissions from Undark. ASK Comm Strategies LCC (Kansas City, MO) November 2014 - June 2016 Copywriter

● Crafted content for that brand Nuval that led to a 100% higher engagement rate on social channels.

● Devised new ways for consumers to interact with the product via contests and events.

● Adapted previous in-store promotions to conform with a revised campaign.

● Created articles for trade publications to help engage potential clients. TECHNICAL SKILLS AND SOCIAL MEDIA PLATFORMS:

Facebook, Twitter, Instagram, Snapchat, TikTok; Adobe Creative Cloud; Influencer Marketing; Microsoft Office; Mailchimp; Copywriting; Media Strategy; Community Management

EDUCATION

Master of Business Administration, DePaul University, Kellstadt Graduate School of Business, Chicago, IL 3.6 GPA, Member of Kellstadt Marketing Group

Bachelor of Science, University of Wisconsin-Madison, Madison, WI Anthropology 3.668 GPA

OTHER INTERESTS

● Performed comedy on io Chicago, The Pit, and Second City stages as well as on TruTV.

● Studied abroad in Belize and Poland on archaeological digs.

● Worked as research assistant and certified animal handler at UW- Madison.

Contact this candidate