Jessica M. Guedelha

Southbury, CT l (C) 203-***-**** l ade9az@r.postjobfree.com

Professional Summary

Exceptional marketing professional with account management expertise. Outstanding relationship building, overseeing and maintaining relationships and working cross functionally with internal teams. Abilities to optimize revenue growth and processes to improve workflow. Intelligent, articulate and driven to succeed.

Skills

Experience

Retail Category Management Analyst October 2018 - Current News America Marketing

• Develop and launch analytical dashboard for retailer teams to leverage during meetings with core retailers

• Hold brainstorming sessions with executive sales leaders + trade teams to uncover sales opportunities and identify product and category trends

• Prepare and distribute monthly analytic reporting with executive summaries that outline current state of business on retailer level (includes financials + placements + category views)

• Assist and manage teams with RFP project

• Provide thought leadership and ideas how retailer businesses can be digested in effort to uncover strategic sales approaches that can be deployed to sales teams (ie: match back of store list to IRI data to identify store level data that can help boost sales based on categories that did not buy full retailer network)

• Manage financial summaries/assist finance as needed with ad hoc projects

• Assist product teams with data insights on core product lines to uncover which products are in need of innovation and assist how to develop that innovation based on market insights Senior Account Executive April 2016 – October 2018 EDGE Marketing

• Developed and launched partnered award winning shopper marketing campaigns: Folio + DOT award winner (Southern Living & DPSG Ginger Ale, Purina + various Meredith titles)

• Leader of agency shopper marketing program deliverables for client across key retailer channels from conception, creative communications design development, retail sell-in, execution and analysis of account/brand-specific programs & timelines

• Spearheaded & developed a Budgeting tool to help manage a Shopper Marketing budget of

$2MM; responsible to ensure budgets are aligned, reconciled and managed against provided client ledgers to less than 2% variance

• Management of the process and development for coupons, sweepstakes, and contests for all customer specific programs

• Soup to nuts campaign execution •

Business development

• Media buying •

Account management

• Campaign strategy •

Strong negotiating abilities

• Performance analysis •

Software: MS Office, Photoshop, Salesforce,

SRDS, Tableau, Nextmark, MRI, Quicken,

Quickbooks, Google Analytics, Google Ad

Words, familiar with HTML and Dreamweaver

(beginner)

• Budgeting & Forecasting

• Process improvement

• Strategic partnership building

• Competitive analysis

• Account management

• Traditional marketing experience (direct mail,

print, newspaper)

• Digital marketing experience (social, sem, seo,

display, email)

Jessica M. Guedelha 1

Senior Account Executive (Continued) April 2016 – October 2018 EDGE Marketing

• Secured beneficial partners for joint activations (ie: Cooking Light & Ragu, Tyson & Southern Living, Canada Dry Ginger Ale & Southern Living)

• Proposed, executed, and managed $100K test loyalty rewards program via receipt validation for brand initiative

• Developed and implemented new processes & procedures to ensure ease of management & communication between agency and client contact

• Production management with printer/logistics of corrugates and shelf signage

• Developed as needed shopper marketing up sell proposals for client’s AD Sales division; any secured proposals are incremental revenue outside of scope/retainer work; secured 3 total, ie: Purina/PEOPLE magazine executed/management $90K incremental revenue for agency

• Responsible for in-depth client campaign recap analysis on front end results, back end limited due to client internal distribution structure

• Execution experience highlights: demo events, social media/blogger campaigns, digital coupons, email blast, in store signage/displays, radio, iBotta, Shopkick Media Consultant September 2015 – April 2016

Hearst Connecticut Media Group

• Management of personal sales desk business development/acquisition; current desk size of 35 clients

• Responsible for current account retention, including upsells

• Accountable for monthly and quarterly sales goals; closed $60K contract during first two months of position

• Development and execution of client campaigns, including strategy and creative (focus in digital media tactics: SEM, SEO, Facebook, Instagram, Google Display, email, newspaper, inserts)

• Working with advertisers to uncover co-op budgets in effort to upsell current accounts and generate new business

• Campaign Highlights

o Implemented local hair salon social media campaign that generated 50 new leads in less than three days

o Created concept/design for local jewelry store that generated over $10,000 in sales between two weekends for entry level product

Project Associate March 2015 – September 2015

Bridgewater Associates

• Headed ad-hoc projects request for a team of 6

• Formulated new department operational processes from new employee on-board to daily time management

• Pioneered MS Project office database that saved Team Manager over 3 hours in quarterly project prep

• Consolidated monthly multi-department information packet process that generated efficiencies that reduced the total number of required employees by 50%

• Guided weekly team meeting to discuss weekly performance and projects

• Mentored team members through strategic problem solving implementation on tight deadlines of 3 days or less

Senior Account Manager June 2014 - December 2014

MediaCrossing

• Managed national client account worth 1.3 million dollars annual revenue

• Reorganized internal procedures that achieved an 80% reduction in campaign errors

• 10% overall average in client campaign upsells

• Strategically secured 2.1 million dollars in client business for 2015

• Collaborated with adops and strategy teams to influence and develop successful digital media campaigns; overall 85% success campaign track record

• Routed strategy and assets direction to adops

• Prepared and presented ROIs and campaign performance to clients

• Audited over 400 campaign spends to reconcile with accounting Jessica M. Guedelha 2

Account Manager November 2013 – June 2014

Response Solutions

• Implemented client format strategy (Gerber Life) that increased campaign response by 25%

• Created new products tools that enhanced overall company revenue by $15K (dedicated e-mail network)

• Successfully pitched and executed 5+ direct mail campaigns for multi-industry clients (Incite Shopper, Summerstone Nursery, and Gardener’s Choice)

• Retained 85% of all cliental from prior fiscal year

• Acquired Rodale Men and Women’s Health Magazine for a $15K insert media campaign

• Enhanced company revenue by 15% through various upsells in insert media

• Restructured company direct mail analysis services to upsell as a new product offering

• Designed company sales material for pitching new business

• Monitored client campaign and company budgets/goals

• Identified and bridged strategic partnerships between clients/publishers

• Uncovered and presented new client campaign opportunities across various media channels

• Utilized Nextmark prospecting tools to qualify and pitch sales/services to new leads

• Responsible for all campaign ROI and results performance Account Manager June 2010 - November 2013

PlusMedia

• Managed large scale multichannel (newspaper, print, digital, insert) client projects averaging 25MM+ in circulation per year (Direct Wines, Charles Tyrwhitt, Quidsi Brands)

• Identified multiple campaign issues and strategically resolved

• Proposed and implemented magazine bind-in campaign that included 10 publications (Direct Wines)

• Recommended and implemented client format strategy (Direct Wines) which increased response by 5% and cut printing production costs by 1% for catalog blow-in and co-op campaign

• Analyzed past campaign results to forecast future strategy (creative, offer, format)

• Responsible for client billing

• Coordinated and presented new campaign opportunities, ideas, and strategies

• Proposed, strategized, and implemented newspaper solo campaign (volume increase from 500M to 1MM, Direct Wines)

• Performed competitive market analysis to ensure client has top rank in market space Education

BBA: Marketing

Western Connecticut State University

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