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Social Media Digital Marketing

Location:
Los Angeles, CA
Posted:
August 12, 2020

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Resume:

JOHN PAK

Portfolio: www.hirejohnpak.com

PROFESSIONAL SUMMARY

As an expert in hybrid user experience design process, I’ve managed a team of UX Designers and Researchers to provide the solution for product, business, and the user needs. Strength in leading holistic and design thinking process across SME platforms and products. Specialize in the user-centric design to create digital experiences that foster the intersection between design, user needs, business, and technology.

Since 1997, I have produced numerous human-centered design strategies, applying user-centered designs on online/off-line products to create better customer experiences, accessibility, dashboard KPIs, and intuitive mobile application which drove many new initiatives across multi-cloud software platform.

CORE KNOWLEDGE & SKILL AREAS

UX Leadership: UX/UI strategy; Design Direction; Team Mentorship; Project Management; Design/Production Oversight; Cross-Functional Communications; UX Operation Management.

UX/UI Design: UI Specification; Typography; Style Guide; Information Architect; Wireframing; Google Analytics; Data Monetization; Quantitative/Qualitative Research; User Experience Analysis; Hi & Low Fidelity Prototyping; User Research; Usability Testing and Managing UT Process, Agile/Scrum/Agile-Dev Process.

Product Dev.: Product Requirement Planning; Sourcing Strategy; User-Centered Design Process; SME Product Development and Front-End and Mobile App Development.

Digital Marketing: Direct Mail; Newspaper Ads; Retail Marketing; Direct Response (DR) Campaigns; Point-Of-Purchase (POP) Displays; Digital Branding; E-commerce; Presentations; Corporate Communications; Digital Client Relationship Management (CRM).

UX Design Tools: Adobe CS, Photoshop, Illustrator, In Design, Dreamweaver, Xd, PowerPoint, Acrobat PDF, Figma, Axure RP. InVision Studio, Sketch, Zeplin, HTML5, CSS3, JS, CMS, Atlassian Jira/Confluence, WordPress, CMS, Google Analytics, Optimizely, UX Pin, UserTesting.com, CrazyEgg, and UsabilityHub.

EXPERIENCE

CITY NATIONAL BANK – Los Angeles, CA (10/2019 – 07/2020)

Senior UX Designer

Established and leading the effort of consistency on hybrid UX processes consist of Design Thinking and Service Design Double Diamond method for enterprise-level cloud applications.

Research and applied best UX design practices, reuse existing patterns, and work within a visual style guide.

Cultivated a common practice of UX analysis and heuristic evaluation for existing web applications and mobile app.

Professionally presented UX concepts and deliverables, advocate for the optimal user experience, and facilitate feedback sessions.

Led planning, moderate, and summarize the report on ADA Compliance/WCAG 2.0.

Analyzed and interpreted business requirements that often include complex workflows and financial data for various projects.

Created artifacts that help clarify business and user needs as well as current and future user flows (e.g., personas, scenarios, flow diagrams, sitemaps).

Developed and document information architecture, screen concepts, functionality, and interaction design using Adobe Xd, Sketch and Axure RP.

Collaborated with Business Systems Analysts, create detailed technical specifications, and with developers, advise on technical feasibility and options.

Support development and QA teammates during grooming, build, and testing, to answer questions, ensure the vision stays intact, and performed UX QA.

Consult the project team to deliver solutions that give the business and end-users as much value as possible, within the technical, timeline, and regulatory constraints.

Provided design critiques and guidance for junior UXDs.

SAVIYNT, INC. – El Segundo, CA (03/2019 – 10/2019)

Lead Designer, UX/UI/Web

Led the unified user experiences by designing the system for interactions, interfaces, and reusable design guidelines that improve all enterprise-level applications.

Led the UX research discipline to facilitate the necessary steps in the product, user discovery, and validation processes.

Managed corporate website - www.saviyntiga.com, cultivated UX and CX strategy, corporate branding, working closely with leadership/stakeholders to align the key business functions, and as user advocate strongly focus on the human-centered experiences and conversion-driven strategies.

Established in-house corporate branding guidelines, educate brand practices and specific processes, generate high-fidelity mockups, prototypes, interaction design patterns, and wireframes.

Defined a corporate-wide UI design best practices within the multi-functional team environment.

Led creative direction and maintained the consistency of UI across all products, smart digital experiences, and user touchpoints.

Simplified complexity to solve creative problems, effectively translating them into intuitive design experience.

Took ownership of overall company’s digital products from start to finish, strategic planning, led design brainstorm sessions, generated intuitive mobile-first principle culture, and executed all front-end development.

Analyze and specified user flows and sitemaps with an understanding of information architecture on complex IGA & Cloud PAM application systems.

Scheduled and managed user testing on websites, landing pages, visual design artifacts, and prototypes to validate design usability and interaction.

Work collaboratively with Marketing, Product Dev., Sales, Content Writers, and the Management to maintain consistent branding to ensure uniformity all across the products and services.

Synthesize and assist in the analysis of all resulting research findings and led the product and design teams to implement relevant results into the design process.

Managed 1 UX, 2 visual designer (oversea), 1 UX researcher, 1 developer (oversea).

CREATIVE CIRCLE – Los Angeles, CA (07/2018 – 03/2019)

UX/UI Design Manager - Contractor (User Experience, Responsive Web, Mobile, E-commerce, Digital Graphics)

Led and managed UX designer(s) in marketing, mobile dev., UX research, UI design and front-end development for start-up, agency, and corporate companies.

Successfully defined and drive the UX vision across all digital products.

Producing an effective user-centered design process and applying UX principals to create engaging, valuable, and intuitive user experiences.

Help to establish all stages of the design thinking process such as, discover empathy, define, ideation, prototype development, and user testing to launch new features and evolve existing ones based on an understanding of user needs, business objectives and technical constraints.

Strategically developed and collaborated mutual respect and trust with product managers, developers, and executives.

Fostered and enhanced teamwork within the organization and provided the highest quality products and services to each other, including client’s requirements.

Managed 2 mid-level and 1 junior UX designer.

CCC INFORMATION SERVICES – Cerritos, CA (02/2017 – 05/2018)

Sr. UX/UI Designer

Contributed to the end-to-end user experience (UX) ensuring that it helped to build the minimal viable products for SaaS cloud enterprise application, telemetric, automotive analytics, and Insurance CMS web dashboard interfaces.

Produced cohesive application UI designs for iOS, Android, and Microsoft platforms targeting web, mobile, and tablet screens.

Analyzed products and create a flow chart to enhance navigational structure then, produced a high level of solution which will refine the interactivity of touch based Win10 (switch array & tactile sensor) interfaces.

Develop SME product implementing user-centered design methodologies, usability principles, web-based information architecture, and design.

Perform best UX design practices to provide the most effective solutions for mobile-first and responsive design.

Demonstrated UI framework styles including Microsoft Modern Design and Material Design.

Accomplished collaboration with managers and scrum master to develop an effective agile environment and scrum process.

Clearly and effectively communicate design processes, ideas, and solutions to team members and product owners.

INVESTOR’S BUSINESS DAILY – Los Angeles, CA (06/2016 – 02/2017)

Interactive UX/UI Designer (Contracted by RANDSTAD TECH.)

Strategically engaged consumers by creating a compelling concept for branding and user experience analysis that leads to the next level and long-term revenue.

Developed UX/IA documentation, sketches, process flows, scenarios, sitemaps, wireframes for multiple devices.

Taking initiatives on developing ideas through daily stand-up and agile team collaboration then, create high-fidelity prototypes for iOS/Android user interface, responsive web, HTML emails, CMS sites, online campaigns, animated banners, and social media for all channels.

Executed and developed creative concepts for web solutions and leading-edge online marketing on stock trade educational products.

Created high-fidelity prototypes for native mobile applications and responsive websites including, optimize creative content, managing CMS, word press websites and implementing marketing strategies.

NEW STAR REALTY & INVESTMENT – Los Angeles, CA (02/2015 – 06/2016)

Principle UX/UI Designer (Independent Consultant)

Achieved in-house development strategies for high-quality prints, website design, advertising, social media, and marketing collateral to deliver effective creative solutions for all media channels.

Re-invented corporate images, project management strategy and online branding awareness.

In charge of UI/UX life cycle and project management for real estate property finder responsive website and mobile app design process, integrating the source of home data Multiple Listing Service (MLS).

Collaborated with the cross-functional team such as senior brokers, project coordinators, marketing manager, product development, and tech engineers to produce graphic assets for all projects.

Provided direction in User Interface Design and create Digital Assets that strategically accomplish online marketing campaign goals, User Experiences, and Usability Test.

Created a high-level of online Customer Management Application Interfaces, Information Architect, Wireframe, UI specifications, and digital marketing materials as requested in a fast-paced environment.

Managed and led 3 staff of designer, programmer, and technical assistant.

RATESPECIAL INTERACTIVE LLC – Pasadena, CA (08/2012 - 02/2015)

Sr. Interactive Designer

Strategically translate Chief Tech Officer and Tech Director's vision into wireframes and user-center interactions which delivered a dynamic application.

Involved in the whole UX design process through research, wireframing, high fidelity prototypes and interactive mockup for both iOS/Android apps and data-driven software applications.

Redesigned company Visual Identity system including the brand character design, packaging design, and exhibition booth design.

Lead design development and deliver creative solutions with a high-level of the design strategy that includes visual content, information architecture and overall usability.

Cultivated in-house the best practice of design principle, organized asset filing system and contributed enhancement of system design.

Managed 1 UI designer and 1 research assistant.

COLLIERS INTERNATIONAL – Los Angeles, CA (09/2009 - 07/2012)

Role: Art Director / Sr. Interactive UX/UI Designer Contractor

Companies: Travelers Group, Interlog Corp., University of Southern California (USC), Fremont College, Korean Cultural Center Los Angeles (KCCLA), NYX Cosmetics, KANEX Inc., Affirmats Yoga.

Successfully implemented Site Core’s information architecture to a corporate website.

Created broker’s branding manuals; developed microsites in HTML/CSS, assets for marketing campaigns, responsive HTML emails, digital banners, and social media for GLA regional offices.

Worked with analysist, researchers and engineers to produce detailed wireframes and interface design for corporate global CMS website; Created interactive prototypes for both iOS and Android app.

Worked closely with production manager to schedule and monitor all projects; Advised on all technical visual recommendations and/or issues; Provide detailed art direction and managed a staff of 5 to 8 designers.

Converted complex data tables and excel spreadsheets into info-graphic elements.

NTREEV USA – Irvine, CA (07/2008 - 09/2009)

Senior Web Designer

Transformed and maintained 3 enterprise-level MMOGA game sites; Web UI/GUI designs for sign up/in, item purchase, game downloads, Microsites design, promotion web page design, email campaign designs.

BEZIERART DESIGN ASSOCIATES – Glendale, CA (09/2001 - 07/2008)

Art Director (Consultant)

Established the strategic art direction and developed consistent creative solutions that support the client's objectives and marketing goals.

Worked closely with cross-functional teams, including business development teams to create effective user-experiences in various forms of digital media.

Translated up-coming design trends into creative concepts that communicate clearly with consumers.

Managed and led design staff of 5 designers and 3 programmers.

PRICEWATERHOUSECOOPERS – Los Angeles, CA (09/2000 - 08/2001)

Global Communication Specialist (IFS)

Accomplished internal and external visual communication, proposal design, project coordination and print production for offices in the US; Managed electronic filing, project archiving and stock image library system.

Responsible for Internal Firm Service's power-point presentation design, intranet announcements, seminars, and educational materials, newsletters, press packets, marketing collateral for Global Business Experts and Corporate Financial Analyst

CALIFORNIA CREDIT UNION – Glendale, CA (03/1998 - 07/2000)

Senior Web Graphic Designer

Reinvent the life cycle of marketing projects; developed and executed corporate branding, website, digital campaigns, HTML emails, flash banners, presentation and infographics to support highly visible financial marketing campaigns for headquarter and regional branches.

Saved $300,000 including annual printing cost expenses by negotiating with 2 PR Agencies and printing companies.

EDUCATION AND TRAINING

Milwaukee Institute of Art & Design - 1988 to 1992, Bachelor's Degree, Industrial Design and Product Development

Art Center College of Design - 1992 to 1993, Attended - Master of Science, Industrial Design in Product

UCLA Extension - 1997 to 1998, Web Master/Development Program

Interactive Design Foundation (IDF) – 2019, Certified UXD and UX Management Professional



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