Social Media Marketing

Cassandra Lynn Wells

***************@*****.*** Nashville, TN 330-***-****

Education

Overall College GPA: 3.0

John Carroll University Graduated December 2015

University Heights, OH

Bachelors of Science

Capital University August 2011-May 2012

Bexley, OH

Bachelors of Science

Aurora High School Graduated May 2011

Aurora, OH

Work Experience

Military Experience

United States Army Columbus, OH

Nashville, TN

Military Police May 2014- March 2020

IRR March 2020-Present

Joining the military allowed me to see what I was really capable of physically and mentally. I went to bootcamp and learned not only how to become physically fit, but mentally fit. Along with extensive exercises I learned how to work with a team of people I had never met before and work effectively to get the mission accomplished. ABA Insurance Services, Inc. Mayfield Hts., OH

Marketing Assistant November 2016- September 2017

Freelance Social Media (remote) August 2016-Present I work on all of their social media accounts such as LinkedIn, Facebook, and Twitter I consult with the Marketing managers weekly and go over different strategies, so that we are able to gain a following and ultimately customers through online outlets. I create content to post on these socials and find content creators from business magazines to also repost their content. So it is a mix of content creation and research to post the most relevant information for the business. I also work in Indesign, Photoshop, and Illustrator to come up with marketing materials for both sides of the business.

Young Country LLC. Nashville, TN

On Air/Marketing and Sales January 2020- Present

At Young Country or YoCo Nashville 96.7 I was part of the launch of this new radio station located right inside Top Golf Nashville. I did everything from hosting a morning show with top new talent in Nashville to creating marketing packages for clients to get advertising. I created a packet with our specific branding that allows clients to find out who we are, what we are, what we stand for, and what we offer at YoCo Nashville. I also created commercials and produced them to send over to the clients for approval. I worked directly with their marketing and sales team. I also organized my daily show schedule with artists to come in and play. Setting this up required me to not only work with the artist, but their management team as well.

WDKN Dickson, TN

On-Air Personality October 2017-January 2020

I am the Morning Show host on 101.5 The One and WDKN. The day-to-day operations of the stations have me going from a sales person to an on-air personality- At the station I also work on all of our website and digital media design including all of our social media platforms.

Music Like A Lady Nashville, TN

Co-Founder/Co-Host January 2018- Present

This is a monthly podcast based on female musicians of all genres. We wanted to create something for the female artists. We just launched and have already had guests like Stella Parton, Lena Stone, and more. I schedule social takeovers. I do marketing packages and sales as well as brand recognition and media packages. I am basically in charge of everything from posting on social media to creating content for the overall brand. Cassie’s Country Nashville, TN

Founder/Host April 2017- Present

I have a bi-weekly podcast that anyone can stream from platforms like iTunes, SoundCloud, and PlayerFM. I write, cut, and produce the entire podcast myself. I interview artists and songwriters to get the inside scoop on new songs, albums, and concerts. Different PR teams contact me and I schedule out each podcast. I talk about new songs, news, and have had great interest in my podcast. I do all of our branding, socials, and marketing, bringing advertisers directly to us with our marketing packages.

CM Chat Live Nashville, TN

Managing Editor January 2017- January 2019

Journalist August 2015- January 2017

Intern May 2015- August 2015

Starting off as an intern at cmchatlive.com I was able to learn from Jessica Northey, who was named one of Forbes Top 10 Social Media Power Influencer. She taught me everything I know with social media, marketing, advertising, and ulti- mately writing. I am now the managing editor for CMchatlive. I manage 15+ writers as well as the CMchatlive social media accounts. I publish articles on the backend of our website and work closely with Jessica Northey. My main job at this website was to curate content and post on our socials, create marketing packets, and follow our branding scheme. Adidas Aurora, OH

Cashier / Athlete / Seasonal August 2015-May 2016

Help customers find exactly what they need for different sports and needs. Managed the cashier area and could open and close the store. Helped the floor manager balance the book, restock shelves, and help with inventory. Help customers learn about different types of gear and their technologies. Solidarity Health Network Cleveland, OH

Social Media/Accounts Manager January 2016- July 2016 Hired right after I received my degree, I learned out to use Microsoft Excel to manage different bank accounts that the company had. I was also in charge of balancing the book for the day, week, and the month. I kept track of all the fi- nances with different programs provided including Microsoft Excel. ABA Insurance Services, Inc. Mayfield Hts., OH

Legal Clerk May 2010-April 2014

Working part-time during the school year and full-time during school breaks. Responsibilities included the processing of professional liability and fidelity bond insurance claims for attorney investigations and resolution. I am also responsible for processing outside legal fees, investigating fee issues against standard billing guidelines, providing customer service assistance to insured commercial enterprises and their insurance brokers, and document filings. Time management, writ- ten and oral communication, Microsoft Excel and Microsoft Word skills were enhanced while working under pre- estab- lished deadlines.

Honors & Activities

John Carroll University

Kappa Delta Sorority Housing Advisor

Students Empowering Women (SEW) Sociology Club

Club Lacrosse

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