Account Manager

FEMI ONABAJO

Advertising Product Marketing Brand Communications

*******@*****.***

070*-***-****; 080*-***-****

Profile

Brand marketing and communications professional with a solid academic background, +2 years of work experience and a proven track record in marketing, advertising, brand management, channel management, communications strategy and planning in the FMCG industry. Adept in the development of marketing and sales strategies that clearly define product advantages, sales initiatives, and forecasted performance. Articulate, creative and known to display great communication and interpersonal skills. Work Experience

Account Executive STB McCann Aug 2018 – Present

Reckitt Benckiser (Dettol):

· Successfully shot a new TVC for Dettol brand products (Dettol New Mum). Alive and Thrive

· Successfully launched the Start Strong campaign in Lagos and Abuja which led to a scale in twelve other states. Coca-Cola

· Prepare and document cost estimates and invoices for all Coca-Cola brand campaigns

· Monitoring and tracking expenditure according to Purchase Orders to prevent budget deficits. Other duties:

· Prepare and archive brand communication materials approved by APCON.

· Liaise with Brand Managers to develop and execute advertising and branding campaigns.

· Create ideas and supervise the production/execution of ad campaigns. Management Trainee STB McCann Nov 2017 – Feb 2018

· Managed the Stills and Flavour account (Coca-Cola) and created a tracker to ensure adherence to all timelines.

· Worked closely with the business director on the successful re-launch of Limca and the launch of Schweppes Novida.

· Prepared business status reports for monitoring current situations on all accounts.

· Worked closely with the Strategy Manager in developing strategy documents.

· Occasionally collated and analyzed data to inform advertising strategies.

· Generated research questions for field, offline or online research. Teacher (NYSC) Success Ladder Group of Schools Nov 2017 – Feb 2018

· Planned and prepared lesson notes with attention to detail, proofreading and spelling checks.

· Developed teaching methods, to meet the intellectual and academic needs of students.

· Graded test and examination papers.

· Maintained students' record and information in the score sheet and class register with excellent organization. Internships

Operations Officer Omni Blu Aviation Jul 2013 – Nov 2013

· Recorded company’s operations for the year.

· Maintained the company’s software and equipment.

· Tutored Members of staff on the latest software developments and their use.

· Involved in the clearance of aircraft at the airport either for departure for arrival. Student Intern Africa Independent Television Jun 2010 – Sept 2010

· Worked with the Head of the Entertainment News Desk in covering, writing and reporting entertainment news. Page 2

· Assisted the Energy and Oil correspondent and the Main desk in writing and editing news stories. Learning Opportunities:

· Advanced methods of News writing and reporting.

· How to do voice-overs and creatively edit a news story.

· How to differentiate the house styles of respective Media houses.

· The art of interviewing both friendly and hostile guests. Skills and Expertise

Industry Competencies:

· Brand Communications Strategy

· Product Marketing

· Negotiation/Persuasion

· Customer Retention

· Branding

· Relationship Management

· Partnership Management

· Research and Advertising Strategy

· Excellent command of English Language

· Copywriting

Technology

· Microsoft Office Suite

· Google Analytics

· Google Ads Search

· Inbound Sales Methodology

Education

MSc Mass Communication Covenant University, Nigeria 2016 – 2017 B.A. Mass Communication Babcock University, Nigeria 2009 - 2013 Publications and Professional Trainings

New Horizons Computer Learning Centre

· Microsoft Office: Word, Excel, PowerPoint

· EC-Council Customer Relationship Management

African Development Centre, Covenant University

· Certificate in Leadership Development

Publications:

· A chapter on Integrated Communication Approach to Advertising Campaign in the book “ISSUES AND TRENDS IN PUBLIC RELATIONS AND ADVERTISING”

· A chapter on corporate social responsibility in the book "ISSUES AND TRENDS IN PUBLIC RELATIONS AND ADVERTISING"

· “Hip-hop music and sexuality in youths: what we know and the gaps in our knowledge”

· “Effect of hip-hop music on the sexual life of Nigerian youths”

· “Attaining social and cultural continuity through the interface of communication and socialization. (Co-author) References

Available on request

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