Sales Manager

RONIEL D. MAGAT

Blk * Lot ** Phase * Victoria Ville Subdivision

Panapaan III, Bacoor, Cavite

E-mail ID: ***********@*****.***

Cell # : +639********* / +639*********

Highlights of Qualifications

Manifest good marketing abilities gained from previous companies as a Group Sales Manager and Key Account Specialist for Supermarkets. Responsible for stock availability, impressive merchandising, price monitoring, prompt collection, sales planning, implementation of promos and discounts and maintains good business relationship with customers. Professional Experience

DECO BOARD PHILS., INC.

Pasig Rizal Lumber Compound, Pasig boulevard extension, brgy. Caniogan, Pasig City

OPERATIONS AND SALES OFFICER (May 3, 2017 – September 28, 2018)

Reports directly to the Manager/Comptroller

Responsible in overseeing the plant operations, supervises the plant supervisor concerning deadlines on projects to be finished, quality of finished products, delivery dispatching, adequate stock inventory of materials and vehicle maintenance

Responsible in managing the office staffs such as the Admin, Treasury and Purchasing and Sales Team

Responsible for budgets to be endorsed as recommending approval to be approved by the Manager/Comptroller

GOURMET OPTIONS, INC. (Owned and operated by Hexagon Group of Companies)

29-A Multinational Ave. Multinational Village, Paranaque City SALES MANAGER (September 5, 2015 – March 30, 2016

Sales Department Head, reports directly to the General Manager/EVP

Responsible in overseeing the business and manages (2) Key Account Managers and (3) Sales Executives handling Hotels, Restaurants and Caterers accounts (HORECA)

Responsible for the direction of the sales team in the pipelining or opening of new accounts.

Responsible in the forecasting of the annual sales targets to be cascaded to the sales team.

Responsible for the achievement of monthly sales and collection targets. M.LHUILLIER SUPERMARKET WINE & FOOD

978 C. Castaneda St. Brgy. Namayan, Mandaluyong City AREA SALES MANAGER (June 10, 2013-October 10, 2014)

Managerial position, reports directly to the owners.

Responsible in overseeing the outcome of Sales, Sales Operations and Logistics.

Recommends trade promotional activities.

Manages one Key Account Specialist and (4) Roving Merchandisers. SYCIP NUTRITION PRODUCT CORP.

Unit 104 Court Felicidad Condo, 581 Wack Wack Road Brgy. Wack Wack – Greenhills East, Mandaluyong City

MARKETING CONSULTANT (August 1, 2011 up to January 31, 2013)

Reports directly to the owner, analyzes business trending and recommends Business Development Programs that would contribute in achieving significant sales.

Negotiates implementation of Marketing Plans to the account.

Discuss with the account any essential issues or concerns related to the trade. CENTURY PACIFIC GROUP

8th floor Centerpoint bldg. corner Julia Vargas Ave. and Garnet Road Ortigas Centre, Pasig City

GROUP SALES MANAGER (September 2009 up to May 30, 2011)

Managerial position to oversee or manage the business of the company's four Small Business Units (SBU) which comprises of Century Canning Corporation, Columbus Seafoods Corporation, The Pacific Meat Company, Inc., Snow Mountain Dairy Corporation and Frozen products.

Manages six Key Account Specialist under Modern Trade channel

Cascades to KAS's all vital information acquired from different SBU's

Conducts weekly group meeting among subordinates and consolidates reports such as Weekly Sales and Highlights, Operational Issues, Competitive Reports, New Product Intro and Promotions Implemented to be submitted to the RSM.

Conducts scheduled field work with KAS and prepares a Storescore in outlets covered.

Analyzes sales performances of each KAS's and recommends promo activity in certain period of low sales so as to be able to deliver sales target

Monitors Accounts Receivables performances of KAS's, KEY ACCOUNT SPECIALIST (June 2005 up to August 2009)

Supervisory position to oversee or manage the business of the company's four Small Business Units (SBU) which comprises of Century Canning Corporation, Columbus Seafoods Corporation, The Pacific Meat Company, Inc. and Snow Mountain Dairy Corporation

Responsible in conceptualizing annual calendar of promotional activities within the given budget

Prepares post activity analysis in the promotional activities implemented to further determine the success or effectivity of programs

Performs business review presentation to the management on a quarterly basis as required.

Responsible in the collection and management of accounts' receivables. MCKENZIE DISTRIBUTION COMPANY, INC.

(formerly Macondray Distribution Company, Inc.)

Libis, Quezon City

KEY ACCOUNT SPECIALIST (November 2002 up to June 2005)

Responsible in selling the right volume according to the dealer's ability to move-out the products and ability to pay in order to achieve the agreed sales plan of ADAMS and PERFETTI VAN MELLE products

Make available most brands/sizes in most number of stores

Display brands/packages in the most appealing and attractive way to induce customer interest and purchase by following merchandising standards

Train customers to pay on agreed terms and conditions of sale.

Be efficient and operate within the given budget. Eliminate/reduce unnecessary discounts and expenses

Avoid return of goods (expired stock, slow moving merchandise, customer refusals).

Strengthen trade relations with the accounts

Reports relevant information on trade development which may affect the business focusing on competitive activities

RFM CORPORATION

Pioneer cor. Sheridan St., Mandaluyong City

AREA SALES MANAGER (June 2001 to August 2002)

Handles NCR wet market district.

Supervises six booking salesmen

Consistently monitors and communicates with salesmen daily market activities

Fieldwork with salesmen regularly to ensure wide market distribution of Swift Mighty Meaty Hotdogs

Strengthen trade relations with wet market dealers

Contributed to several marketing strategies and forms of advertising and promotions

Gathers competitive activities reported by booking salesmen

Prepares monthly sales report of the total district being handled KEY ACCOUNT SPECIALIST (November 1999 to June 2001)

Responsible in maintaining stock availability

Coordinates and communicates with people from warehouse to assure delivery of needed products

Consistently monitors and communicates with customers their regular demands and ensure stock availability and see to it that urgent orders are given top priority and delivered immediately

Communicates daily to managers & key personnel of merchandising, accounting and receiving for different concerns regarding promos and discounts, move out of products, collection schedule and assure pull-out of damaged stocks

Contributed to several marketing strategies and forms of advertising and promotions

Monitors competitors' activities such as price changes, new products/packaging and promotional schemes

JAKA DISTRIBUTION, INC.

J. Y & Sons Compound, Veterans Center, Taguig City KEY ACCOUNT SPECIALIST (July 1996 to July 1999)

Responsible in selling the right volume according to customer's ability to move-out the products and ability to pay in order to achieve the agreed sales plan of Royal and Guitar Matches, Mayleen Paper & Pacico Shoe Care products

Display brands/packages in the most appealing and attractive way to induce customer interest and purchase by following merchandising standards.

Be efficient and operate within the given budget. Eliminate/reduce unnecessary discounts and expenses.

Avoid return of goods (expired stock, unsaleable merchandise, customer refusals)

Reports relevant information on trade development which may affect the business focusing on competitive activities.

RFM CORPORATION

Pioneer cor. Sheridan St., Mandaluyong City

KEY ACCOUNT MANAGER (Snacks Division) (September 1995 - May 1996)

Responsible in maintaining stock availability of Carol Anns product in key supermarkets

Conceptualizes field activated promos to improve product's off-take

Communicates daily to managers & key personnel of merchandising, accounting and receiving for different concerns regarding sales program, move-out of products, collection schedule and assure pull-out of damaged stocks

Monitors competitors' activities such as price changes, new products packaging and promotional schemes

BOOKING SALESMAN (November 1994 - August 1995)

Maintains and develops existing wet market accounts.

Promotes the brand building of Mighty Meaty Hotdogs within the assigned wet market accounts

Responsible in maintaining stock availability to customers being handled. ROUTE SALESMAN (November 1993 - October 1994)

Distributes and merchandises RFM products in the sari-sari stores

Develops existing accounts and continuously explore new accounts.

Remits daily cash sales collection

Prepares plan of quantity of products to be loaded in the truck JUNIOR ROUTE SALESMAN (September 1993 - October 1993

Reports to the Route Salesman.

Assists the Route Salesman in the distribution and merchandising of RFM products LANDBANK OF THE PHILIPPINES

Gil Puyat Ave., Makati City

Field Services Department Staff (June 1989 - August 1993) Trainings / Seminars Attended

Time and Territory Management - JDI Conference Room, Taguig City

Effective Selling Skills - JDI Conference, Taguig City

Negotiating Successfully - RFM Corporate Center, Mandaluyong City

Writing Effectively for Business Success-RFM Corp., Mandaluyong City

Trade Marketing and Key Account Management - Century Pacific Group, Ortigas Center, Pasig City

Effective Negotiating Skill and Influencing Skills - Century Pacific Group, Ortigas Center, Pasig City

Educational Background

College: Lyceum of the Philippines - Intramuros, Manila - 1983-1988 Bachelor of Science in Civil Engineering

High School: Perpetual Help College of Rizal - Las Pinas City Interpersonal Skills

Use Windows Vista, XP, 2000, 98 & 95

Microsoft Excel, Word, Powerpoint

Awards & Achievements

Century Pacific Group Key Account Specialist of the Year - First Runner up (2009) References

Available upon request

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