Copywriter

Christophe Bassett

Escondido, CA 209-***-**** **********.*******@*****.***

SUMMARY OF QUALIFICATIONS

• 4 years of digital marketing with a focus in SEO-driven copywriting, email marketing, and social media management.

• 2.5 years of journalistic writing experience with 1 year in a newspaper editor role.

• Built a nationwide brand voice from the ground up by using strong, consistent copy across many platforms.

• Simultaneously creative and data-driven self-starter who can adapt to new challenges to achieve excellence.

• Trained salesmen on best practices for improving their website content and social media copy.

RELEVANT SKILLS

SEO HTML Adobe Suite MS Office A/B Testing Email Marketing Shopify Copywriting CRM Branding Graphic Design

EDUCATION

Bachelor of Arts Degree in Communications - California Lutheran University (May 2016)

RELEVANT EXPERIENCE

CheapDrip San Diego, CA 2020 - Present

Director of Marketing and Business Development

• Managed content strategies including blogging, keyword strategy, and other SEO tactics to boost organic traffic.

• Built a responsive website from the ground up using the Shopify platform; wrote and published product pages and blog posts.

• Researched market trends and competitors to inform business strategy.

RWM Home Loans La Jolla, CA 2016 - 2019

Marketing Associate

• Boosted organic website traffic by 55% using keyword-driven copy and blog posts to establish brand credibility.

• Assisted loan officers with content development and trained them on how to identify and improve their brand.

• Planned, wrote, and deployed client and partner-facing email campaigns with an average open rate of 68%.

• Edited web content for clarity and improved keyword usage, linking, and headers.

• Managed social media calendars and implemented strategies that resulted in 1000+ new followers.

RWM Home Loans La Jolla, CA

Remote Data Entry Specialist 2010 - 2016

• Reviewed names, addresses, phone numbers, and other information on loan documents for accuracy.

• Requested and reviewed files from other departments and vendors to send them to borrowers.

Stickerfire, Inc. Thousand Oaks, CA 2016 - 2016

Marketing Intern

• Developed website copy to build up brand voice.

• Reviewed automated emails and previously published content for errors, clarity, and efficacy.

• Regularly updated social media pages with new content.

The Echo Thousand Oaks, CA 2014 - 2014

Staff Writer

• Interviewed sources and conducted research for writing articles on a variety of subjects.

• Assisted fellow staff writers with editing and improving their articles.

• Brainstormed articles and workshopped the best approach to developing the best content.

The Silvertip San Marcos, CA 2011 - 2012

Entertainment Editor

• Workshopped article ideas with staff writers and edited their articles for typos, clarity, and accuracy.

• Laid out the entertainment section of the newspaper in InDesign.

• Reviewed and edited all newspaper sections for AP formatting before sending it out for printing.

The Silvertip San Marcos, CA

Staff Writer 2010 - 2011

• Pitched, developed, and wrote articles for each newspaper section.

• Assisted fellow staff writers with editing their articles for errors.

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