Pablo E. Muñiz

M 787-***-**** / ade802@r.postjobfree.com

Pablo E. Muñiz Resume Page 1

Background

Total package. Anglo and Multicultural. 20+ years of Client Services and Strategic Planning. National and International. Brand builder while also understanding their world at retail. Deep understanding of the passive and active consumer mindset. Worked at companies like The Integer Group, McCann Worldgroup, Leo Burnett, FCB, and Saatchi among others. Partnered with clients such P&G, Colgate Palmolive, Coca Cola Co., Starbucks, the US ARMY, KFC, Taco Bell, Pizza Hut, Church’s, Wendy’s, Subway, El Mesón Sandwiches, PepsiCo, MillerCoors, Kraft Foods, L'Oréal, Pfizer, GSK, MasterCard, FedEx, MLB, Warner Bros, GM, Honda, Mitsubishi Motors, JC Penney, Wal-Mart among others. Experience

Cuddle360 Group San Juan, PR (1/2016 – Present) - Strategic Planning, Shopper Marketing & Branding Consultant

• Quest Diagnostics – marketing and customer service consultant.

• MedPlus Solutions – leading the efforts to develop the B2B brand for an LTC Pharmacy while developing a new pharmacy brand for B2B2C focused on CXM and digital as main channels.

• Pepe Ganga – currently leading the development of a Customer Journey in order to improve the customer experience while creating a roadmap for the guidelines and execution of the retail operations.

• Editorial SM – responsible for the development, execution and analysis of primary research for new products and combining it with market data analytics to develop a Strategic Recommendation for new products.

• CC1 (Coca Cola Foods Puerto Rico) – lead the 2019 Marketing Planning efforts for key products and categories. Lead 2018 Strategic Planning support for shopper marketing programs partnerships.

• Consumer@Site – Branding and strategy consultant for a Research Company focused on Human and Retail Intelligence. Responsible for the analytics and recommendations to clients for the development and execution of programs. Client roster includes Church’s, Wendy’s, Subway, El Mesón Sandwiches, Santander, TuMedicina, and Olive Garden among many others.

• Berrocal Eye Institute – reposition of an Ophthalmology practice. From a family and a world class specialist focus (Dr. Berrocal & Associates), to growing by expanding the brand positioning and services offering (Berrocal Eye Institute) building on the current brand strength.

Integer Group Denver, CO (1/2014 – 1/2016) - Insights and Strategy Group Director

• Responsible for developing the Strategic Multicultural efforts at Integer Nationwide.

• Worked with the Leadership Team in evolving the agency from Anglo to an Integrated Total Market solution.

• Responsible for the strategic integration of key accounts such as Kellogg’s, Red Robin, Starbucks, MillerCoors, Lala, Deoleo, AT&T, FedEx, Transamerica, Blue Moon, SAB Miller LATAM and Wrigley’s among others.

• In addition, working with partnerships between retailers such as Walmart, Target and Kroger among others to deliver Shopper Marketing programs.

McCann San Juan, PR (4/2012 – 12/2013) - Strategic Planning, Shopper Marketing, Client Services Director

• Received the Strategic Planner highest qualification from MasterCard for the entire Latin America region.

• Began as strategic consultant and then hired as Strategic Planning, Shopper Marketing and Account Services Director.

• Responsible for the full integration of services including Advertising, Promotions, Digital/Web/Social/Search, Media, Promotions, Public Relations and Shopper Marketing. Cuddle360 San Juan, PR (9/2009 – 3/12/2012) - Strategic Planning, Shopper Marketing & Branding Consultant

• McCann Erickson and Momentum San Juan - Strategic Planning Director and Account Services advisor. Responsible for establishing the strategic path for L’Oréal Paris (Puerto Rico and Caribbean), MasterCard (Puerto Rico and LATAM), Pfizer Consumer Products, Kraft and the Puerto Rico State Electoral Commission.

• Puerto Rico Tourism Co. – Develop the strategic platform and the go-to-market communications plan positioning Puerto Rico as a Medical Travel Destination.

Pablo E. Muñiz

M 787-***-**** / ade802@r.postjobfree.com

Pablo E. Muñiz Resume Page 2

ARCO Publicidad San Juan, PR (10/2002 – 8/2009) - VP Strategic Planning, Client Services and Shopper Marketing

• Cultivated and established a Strategic philosophy culture. Client and Agency set and measured all efforts while gathering and sharing learning’s. Established the solution as part of all Arco’s efforts with prospective and current clientele roster at different levels.

• Personal strategic initiatives measured as Best in Class Globally by several multinational clients.

• Grew to $24MM (Ranked #4) billings in 2009 from $4MM (Ranked #17) in 2002. Became #1 among Independent agencies. Fastest Growing Agency and the #1 Client Retention Agency of the decade. The Cartel Group San Antonio, Texas (5/2001 – 9/2002) - Chief Strategic Officer

• Chief Strategic Officer for the US ARMY, Capital One, JCPenney, Tecate and Cricket Wireless.

• Responsible for the restructure and rebranding of all service divisions into one 360 solution having the Cartel Strategic Services as the core of the brand.

• After establishing the new approach by 1st quarter of the year, AdWeek’s 2001 Total Industry Scorecard recognized The Cartel and ranked us among Top Three Agencies in the Southwest Region and among the Top 20 Nationwide.

• Jumped into Top 10 (#7) US Hispanic agencies in billings from #31 in 2000. Became 2nd Largest Independent in the US Hispanic.

Bromley Communications San Antonio, Texas (2/2000 – 4/2001) - Strategic Planning & Account Group

• Servicing P&G for the US Hispanic and Puerto Rico markets. Account ranked top 3 for the US Hispanic market. Bromley ranked as Second largest US Hispanic Agency.

• Won an ADDY in 2000 for the Crest Whitening communication program.

• Responsible for all integrated efforts for key P&G brands such as Crest, Charmin, Always, Pringles, Dawn, Vicks, Scope, Charmin, Downy and Bounty.

UNO COM / Square One, Inc. Dallas, TX (7/1998 – 1/2000) - Sr. VP Planning Director

• US Hispanic Agency of the Year in the ''Se Habla Español'' awards.

• Servicing Major League Baseball International (USA) for the LATAM region. Miller Brewing Co. US Multicultural and Anglo Markets. Brands included Miller Lite (US Hispanic and Texas), Icehouse, Red Dog, Molson and special projects. Previous Experience San Juan, PR (10/1990 – 6/1998) – AE to Clients Services Director

• Leo Burnett – Client Services Director

• FCB/Park – Account Supervisor

• Lysol – Marketing Director

• Badillo Saatchi & Saatchi – Account Executive

Education

• University of Puerto Rico - Bachelor’s Degree in Marketing

• Interamerican University Puerto Rico – Advanced courses in Finance. Took all requisite concentration classes for the Finance master’s degree as a self-advancement program. Volunteer

• Construction

o Habitat for Humanity International

o Dates volunteered - June 2015 – Sep 2015

• Cause Social Services - Children

o St. Baldrick's Foundation

o Dates volunteered - Apr 2015 – Apr 2015

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