Social Media Digital Marketing

Elisa Morillo

*****@********.*** • 530-***-**** • Davis, CA

https://www.linkedin.com/in/elisamorillo • https://bit.ly/elisaportfolio

EDUCATION

Bachelor of Arts in Design and International Relations with honors Jun. 2020

University of California, Davis

RELEVANT COURSEWORK

Graphic Design, Form & Color, BioDesign, Branding, Human-Centered Design, UI/UX, Photo & Digital Imaging, CAD, Business Writing,, Statistics, R-Studio

WORK EXPERIENCE

Design and Analytics Specialist at Phood Solutions, New York, NY Jun. 2020-Presernt

• Create and edit LinkedIn, Facebook and Instagram graphics and copy

• Redesigned print and digital branding guidelines consistent with audience and marketing objectives

• Develop SEO strategy, Google Ads, and Social Media Analytics

• Create on-brand decks and presentations for business executives

Communications and Policy Intern at NextGen Policy, Sacramento CA Mar. 2020 - Present

• Develop storytelling and content creation like video and print using Adobe Creative Cloud that targets a variety of audiences and issue areas like food insecurity, consumer protection, and climate change

• Develop digital corporate identity and maintain consistency and integrity of the organization

• Monitor and analyze news stories and social media insights using Hootsuite and Google Analytics

• Create rapid-response content reacting to developing news stories for social channels and digital ads increasing engagement by 60%

• Maintain and update back-end website

• Monitor and conduct research of state issues, legislation, and press

Communications Intern at UC Davis Center for Leadership Learning, Davis CA Sep. 2019-Jun 2020

• Developed and coordinated written communications, photography, videography, and electronic marketing and promotion, resulting in an increase of followers on social media outlets, student participation, and CLL’s effectiveness and value to campus community

• Created and edited social media content, resulting in an all-around cohesive look

• Facilitated leadership workshops for up to 30 participants on topics like conflict management, leadership fundamentals, and group development.

Interdisciplinary Design Intern at Blu!Lab, Ecuador Jul. 2018- Sep. 2018

• Created corporate identity, product branding, and packaging design

• Handled packaging and print production

• Designed product and industrial design projects focused on sustainability

SKILLS

Languages

Fluent in Spanish, German, and English Graphics

Digital Photography, Photoshop, Adobe XD, InDesign, Illustrator, Premiere Pro, Sketch

Social Media

Facebook, Twitter, Instagram, LinkedIn

Platforms

Proficiency with MS Office Suite (Word, Excel, PowerPoint, Outlook), Keynote, Hootsuite, Google Analytics

Management Software (Trello, Asana, and Microsoft Teams), MailChimp

HONORS AND AWARDS

• Outstanding Student Award for Graduating Class of 2020-Citation of Excellence

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