Julie Woon

Digital Marketing Consultant

**** ***** ********* ******, *** 2

Chicago, IL 60660

804-***-****

ade7eg@r.postjobfree.com

SKILLS

Google Analytics and Google Adwords Certified, Hubspot Inbound Marketing certified, working knowledge of Pardot, Wordpress and basic HTML, Microsoft suite and social media platforms. Leadership, team building, public speaking, project management, and communication. EXPERIENCE

Brafton Inc., Chicago, IL - Director of Consulting MARCH 2020 - PRESENT

● Effectively recruit and manage a team that spans Brafton's offices in the US and Brafton AU.

● Develop proposals for new prospects and existing clients.

● Collaborate with account managers on client campaign strategy to drive leads and conversions.

● Executing client deliverables such as PPC campaigns, SEO, email marketing campaigns, website redesign and UX analysis, persona development, technical site audits, backlinking and influencer outreach.

Brafton Inc., Chicago, IL - Consulting Manager

OCTOBER 2018 - MARCH 2020

● Ensure reliable delivery of quality client-facing deliverables, internal clarity around department tasks and operations and successful consulting SOW-creation.

● Lead the consulting department, assigning projects to team members and proofing work.

● Assist account managers with marketing and content strategy and facilitate conversations with clients about ways in which they can improve their overall marketing plan.

● Provide client recommendations and reports for SEO, UX and website design, email marketing and persona development; including in-person presentations. Brafton Inc., Chicago, IL - Digital Marketing Consultant & Project Manager NOVEMBER 2017 - OCTOBER 2019

● Consult on clients website interface and user experience to meet conversion goals and provide navigation ease.

● Create custom content strategies and targeted keyword campaigns based on each client's specific goal(s).

● Act as project manager for each piece of deliverable content ranging from editorial, graphics, video and social media to align with the content strategy. L2TMedia, Evanston, IL - Senior SEO & Content Specialist NOVEMBER 2015 - NOVEMBER 2017

● Manage and analyze multiple search engine optimization campaigns.

● Ensure that the SEO work they provide for their campaigns increases organic traffic and search engine visibility.

● Write and edit SEO-friendly blog posts and materials for clients and L2TMedia. EDUCATION

Northwestern University, Chicago, IL - Masters Degree, Journalism

● Concentration in broadcast news, specifically television news producing. Christopher Newport University, Newport News, VA - Bachelor of Arts, Communication

● Minors in Leadership and History

● Activities and Societies: Lambda Pi Eta, President’s Leadership Program, Residence Life

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