Strategy and Insight
Resume:
PROFILE
** ***** ** *********, *****-industry
experience in Insights& Strategy with a
proven record of success in designing
and executing extensive customer
centric research.
US Legal Permanent Resident.
CONTACT
PHONE:
LINKDIN PROFILE:
https://www.linkedin.com/in/basent-
g-3673a8134/
EMAIL:
************@*****.***
HOBBIES
Reading
Sports
Travelling
BASENT GHALLY
STRATEGY & INSIGHT PROFESSIONAL
BA (HONORS) - BUSINESS
American University
1999 - 2003
GPA 3.8/4.0, High honors. Marketing Concentration. WORK EXPERIENCE
Director, Strategy & Insight
Orbit Showtime Network
2012– Present
• Solid knowledge of viewership metrics and content success pillars.
• Designed insight generation and activation plans with leading partner studios including NBC Universal, Viacom, Disney, and Nat Geo, from single projects to deep integrated relationships.
• Fully in charge of all brand related R&D from ideation to promotion.
• Avid presenter, with strong experience at storytelling insights.
• Worked with cross-departmental leaders to establish and execute a vision for continued revenue growth.
Senior Manager, Research & Insight
General Motors Co.
2004–2012
• Managed product from conceptualization, brand positioning and STP
(Segmentation, targeting & positioning) all the way to sales.
• Created tools and frameworks that translate from “what” to “so what” to “now what.
• Fueled new business development with thoughtful shopper truths and retail strategies.
• Synthesized volumes of primary and secondary research into usable insights.
• Doubled channels’ sales through market intelligence & utilized insight to guide partnerships and collaborations.
SKILLS
80%
100%
100%
90%
100%
Leadership
Strategic planning
Insight story telling
Analytic
Project management
Contact this candidate