digital marketing, social media marketing, content marketing
Resume:
********@********.***
Boulder, CO, 80302
LAURYN
RATASHAK
@
h
a
https://www.linkedin.com
/in/lauryn-ratashak-58a89b178/
Energetic college-graduate offering wealth of experience in driving key marketing relationships, creating successful campaigns and collaborating with associates to meet marketing objectives. Advanced knowledge of social media algorithms, audience engagement and brand management. PROFESSIONAL SUMMARY
University of Colorado Boulder
Boulder, CO • 05/2020
Bachelor of Science: College of Media,
Communication, And Information
Strategic Communication - Advertising
Minored in Business with an emphasis in
Entrepreneurship
SKILLS
• Digital marketing
• Social media marketing
• Content marketing
• Social listening/Saas
• Communication
• Conducting research
• Organization
EDUCATION
• Graduated with 3.54 GPA
Coursework in Principles of
Advertising, Brands and Culture,
Account Management, Social
Listening, Content Strategy,
Strategic Communication Research
Methods, and Capstone
•
Coursework in Marketing,
Management, Finance, Accounting,
Entrepreneurship, and Capstone
•
CERTIFICATIONS
• Hootsuite Platform Certification
Hootsuite Social Marketing
Certification
•
• Brandwatch Certification
Wallaroo Hat Company - Marketing Coordinator
Boulder, CO • 01/2020 - 03/2020
Optiv - Digital Marketing Intern
Denver, CO • 05/2019 - 08/2019
Eureka - Social Media Manager
Boulder, CO • 09/2018 - 04/2019
WORK HISTORY
Developed marketing content such as blogs, promotional materials, and advertisements for social media
•
Boosted brand awareness with target customer demographics with social media, email marketing, and blogs
•
Monitored online presence of company's brand to engage with users and strengthen customer relationships
•
Used Hootsuite and Klaviyo to track consumer engagement and draw conclusions about consumer/user data.
•
Increased customer engagement through social media (increased followers on Instagram by 6% and increased average weekly likes on Instagram by 78%)
•
Enhanced overall brand engagement by developing new partnerships and collaborations with like-minded companies
•
Assisted in managing corporate social media channels including Facebook, Twitter, and LinkedIn
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Trained new digital marketing employees on how to develop effective organic social content as well familiarizing them with platforms
•
Researched social media best practices to increase brand awareness and engagement as well as assisting in digital marketing campaigns
•
• Executed consistent online messaging across various social media verticals Created daily postings on social media platforms to increase brand awareness with target audience
•
Studied audience interests and analyzed their relationship with social channels to develop effective brand reputation
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