Marketing Assistant

ADITYA PATHAK

Boston, MA 781-***-**** ********@******.*** https://www.linkedin.com/in/aditya-pathak-007/ EDUCATION

BABSON COLLEGE, F.W. OLIN GRADUATE SCHOOL OF BUSINESS, Wellesley, MA May 2020 Master in Business Administration Candidate, Marketing and Global strategy management)

• Olin MBA scholar

• Graduate Assistant (Diversity and Inclusion, Grad Admission - Marketing)

• Babson Pride Award for class of 2020

• Global Student Leadership award

City Premier College, Nagpur, Maharashtra

Bachelor in Business Administration, Marketing May 2014

• Volunteered for an NGO (Youth Vibes) facilitating events and activities for underprivileged and orphans.

• GPA: 4.0

EXPERIENCE

Babson College, Boston, Massachusetts, USA

No. 1 college in Entrepreneurship for 27 years.

Director of Innovation Jul 2020-Present

• Leading the brainstorming of new offerings, events, programs, and services that address professional development pain points.

• Organizing and supporting the go to market strategy for 'learning activities' and events to test market attractiveness and feasibility.

Babson College, Boston, Massachusetts, USA

Project Management Lead Feb 2020-May 2020

• Consulted on content strategy.

• Founded and directed 'Babson Lifelong Learning podcast.'

• Created alumni community building efforts and frameworks.

• Directed and founded Babson’s learning podcast.

Innovation Lead (Business Development) June 2019-Feb 2020 The primary responsibility of this role was to manage different stakeholders of innovation for various projects in Graduate Dean's portfolio. Focus areas included new strategies, programs, course offerings, and business models, as well improvements to the graduate student learning experience.

• Consulted on expansion, pipeline management and innovation strategy.

• Conceptualized bundling of value proposition for the Brand

• Designed pricing model for learning activities.

• Researched the graduate education market, learning delivery methods, and emerging competitors in higher education.

• Conducted over 300 interviews and surveys with current and prospective students, alumni, and managers to understand professional development wants, needs and pain points.

• Prototyped "learning activities” and events to test market attractiveness and feasibility

• Consulted on reimagining corporate relations in Asia.

• Built a Time bound strategy for next 5 years on leading and laying an infrastructure in Asian market to improve engagement and partnerships.

ARTISAN INDUSTRIES INC., Boston, Massachusetts, USA Jan 2019-May 2019 Artisan Industries Inc. is a provider of thermal separation solutions and has over 80 years of experience solving customer’s specific application requirements.

Business Development Consultant (Academic project)

• Consulted the company on Go to Market strategy for an expansion project.

• Researched the overall vertical to provide market segmentation and data analysis

• Conceptualized the Expansion strategy and speculated market cap. SS STEEL INDUSTRIES, Nagpur, India Mar 2017-Aug 2018 A startup dedicated to provide make to order machine parts and industry customization reducing supply chain delivery by a factor of 2. We focused on solving the problem of Industrial customization of spares and equipment’s by providing a one stop solution for all parallel industries in extraction and purification vertical. Co-founder and Management Consultant

• Developed dealership network and pitched potential distributors focused at increasing market share.

• Consulted co-founder in corporate strategy and product design.

• Arbitrated and directed key business decisions for lobbying with potential investors.

• Created speculative product demand algorithm and initiated machine health card project.

• Designed the Go to Market strategy.

PATHAK AND SONS, Aurangabad, India Dec 2014-Aug 2018 A midsized company which deals in end to end requirement of Cotton & Oil purification and extraction vertical. We solved the industry’s problem of longer lead time in ‘Spares and equipment supply’ by using flexible sales points and giving 24/7 machine breakdown support.

Founder and CEO

• Spearheaded an unparalleled 198 % Growth rate in 3 locations across 2 cities through monitoring customer preference and market trends.

• Planned and orchestrated 4 yearly Marketing Campaigns to retain and gained over 200 large and midsize manufacturing companies as clients.

• Managed 3 service teams to solve issues of losses due to uneven breakdowns.

• Determined goods and services to be sold, and set prices and credit terms, based on forecasts of customer demand.

• Created pricing strategies, balancing firm objectives and customer satisfaction.

• Analyzed sales forecasting for strategic planning to ensure sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.

• Negotiated contracts with vendors, suppliers and distributors to manage product distribution.

• Led Vendor management and trained vendors on company products. ADDITIONAL INFORMATION

• Certification: HubSpot (Inbound Marketing Certification), Google AdWords, Social selling foundations, Business development : Strategic planning.

Contact this candidate