Social Media Assistant
Resume:
BRENNAN
D’ELENA
*******.******@*****.***
brennandelena.com
linkedin.com/in/brennande
Mahwah, NJ 07430
EDUCATION
Bryant University
Smithfield, RI
Bachelor of Arts – 2017
Literary and Cultural
Studies
Concentration in
Creative Writing
Magna cum laude
Member, Sigma Tau Delta
National English Honor
Society
Creative, Artistic, Stylish Writer
Editorial Content • SEO Copy • Promotional Material • Advertising Social Media • Social Content • Editing • Fact-Checking EXPERIENCE
Product Copywriter, Ralph Lauren 2018 – 2020
● Wrote concise editorial content, SEO copy, promotional emails, print advertisements, in-store signage, press releases, and item-level copy
● Effectively collaborates and communicates with teams across multiple departments to ensure item descriptions are complete and accurate
● Wrote 25-30 styles daily; from Men’s Golf, Men’s Wholesale, and Men’s Dress shirts to Chaps Dresses and Women’s Wholesale
● Wrote copy for collections such as the RLX x Justin Thomas Collection, the 2018 Ryder Cup Collection, and the 2018 Winter Olympic Collection
● Consistently worked two-three weeks ahead of schedule
● Emailed and called editors, copyeditors, the Digital Operations team, re-touchers, 3rd party vendors (wholesale), Legal, and IT
● Looked for problems to solve/consolidate and informed managers and editors with possible solutions
Freelance News Editor, GameLuster.com 2019 – Present
● Curates a daily newsroom from a variety of press-related sources for writers to have a reliable in-house source of information
● Edits and fact-checks submitted news stories to ensure articles are authentic and upheld to journalistic standards
● APA/Chicago style editing
● Manages a team of two assistant editors along with a group of four-five writers that submit daily articles
● Follow developer blogs and social media to study trends for further sources of inspiration for the newsroom
Student Editor, Bryant Literary Review 2017
● Curated hundreds of submissions from writers across the globe to approve content that exceeded publication standards
Product Copywriter Intern, Ralph Lauren 2017
● Composed seasonal product knowledge guides for sales associates through a corporate intranet to provide a source of comprehensive product information
● Attended showroom walkthroughs, interviewed designers, and participated in photo shoots for a more holistic view of the product Editorial Intern, 30secondstofly 2016
● Worked with social content producers to polish social posts, including writing more creative copy and manipulating accompanying imagery
● Generated and pitched content ideas daily and assisted the social content team with other projects for a comprehensive look at the editing process PUBLICATIONS
“He Drives Fast Cars Listening to Slow Jams.” the poetry juicebox, July 2018.
‘6802 Bayfield Ave, Arverne, NY.’ Bryant Literary Review, April 12, 2017.
‘Inherent Vice.’ Bryant Literary Review, April 13, 2016.
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