Nonprofit management, strategic planning, social impact, communication

Yutong (Vivian) He

617-***-**** ***********@*****.*** 59 Brainerd Road, Allston, MA 02134

EDUCATION

Brandeis University, Heller School for Social Policy and Management - Waltham, MA August 2020 Social Impact MBA & MA in Sustainable International Development GPA: 3.85

• Merit-based scholarship awardee

• Major coursework: Strategic Management, Financial & Managerial Accounting, Operations Management Boston University, College of Communications & College of Arts & Science - Boston, MA May 2017 BS in Public Relations, BA in Art History GPA: 3.33 PROFESSIONAL EXPERIENCE

United Nations Development Programme (UNDP) - Beijing, China June 2019 – August 2019 Intern, Disaster Management Team, Global Partnership Cluster (GPC)

• Compiled disaster reduction and relief information in China and sent out weekly email updates to UN Office for Disaster Risk Reduction (UNDRR) and disaster response departments in other country offices

• Created event agenda for UNDP’s collaboration with Ctrip’s event “Upgrade Global SOS Emergency Response Platform”; provided interpretation for UNDP China Deputy Representative at the press conference

• Assisted UNDP China’s South-South Cooperation office (under GPC) in coordinating communications with other country offices and public donors to provide timely feedback on revising project proposals

• Worked under the team leader’s supervision to revise program budget and proposal for UNDP China’s collaborative projects with China International Center for Economics & Technical Exchanges (CICETE) SHIFT Communications - Boston, MA January 2018 – May 2018 Public Relations and Marketing Intern

• Tracked and monitored industrial media developments from organic exposure (e.g.: news mention) and captured and assessed effective client coverage from paid exposure and media contacts for B2B technology clients

• Conducted in-depth research to build proactive pitches, infographics, research reports, media audits to help secure thought leadership exposure and generated media content to deliver key messages to key audience

• Monitored Twitter, Facebook, LinkedIn, Pinterest accounts for clients; drafted social media posts CONE Communications - Boston, MA July 2017 – December 2017 Corporate Responsibility and Reputation Intern

• Created media contact lists for local and national news outlets (Forbes, Entrepreneur, Mashable, HuffPost); curated internal daily reports to share updates on industrial trends, competitor news, and client mention

• Researched and analyzed social media engagement for Fortune 500 companies’ cause marketing campaigns to assist drafting an advisory report for client sought to expand consumer product market through cause marketing

• Benchmarked corporate social responsibility (CSR) efforts for leading consumer and healthcare companies and assisted in creating a recommendation plan for upcoming year’s CSR report for a major pharmaceutical company

• Assisted agency’s internal marketing team and new businesses to research opportunities for brand positioning RELEVANT PROJECTS

Eversource - Boston, MA February 2020 – May 2020

Operations management course project on customer variability analysis

• Interviewed municipalities and conducted VOC (voice of the customer) analysis to define and analyze customer variability for Eversource’s electric vehicle charging station program in the state of Massachusetts

• Applied lean six sigma models (DMAIC, A3) to interpret survey results; analyzed survey results to form operational recommendations such as creating customer discrimination system SKILLS & LANGUAGES

Languages: Trilingual proficiency in English/Mandarin/Cantonese. Intermediate in Spanish and Japanese Quantitative Skills: Financial modeling, scenario & sensitivity analysis, cost-benefits analysis Computer Skills: Microsoft Office, SQL, HTML & CSS, social media marketing, Keynote, Prezi, Trello, Slack

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