Manager Marketing

Sarah Cook

Seattle, Washington, United States

linkedin.com/in/sarahcook1810

*****@*********.*** 206-***-****

Summary

Seasoned event professional with experience driving strategic event marketing and management for leading corporate and educational organizations. Committed, results driven and collaborative people person. Experienced in marketing, partnership building and project management.

Specialties: Project Management, Speaker Management, Conference and Tradeshow Planning, and Marketing. Proficient In: Microso suite of products, Smartsheet, Google suite of products Experience

Senior Event Project Manager

SB Cook, Inc

Mar 2003 - Present (17 years 6 months +)

• Work with project teams on content organization.

• Produce and manage production timelines and schedules for content teams and speakers.

• Conduct meetings when appropriate.

• Create event preparation documents for speakers describing processes and procedures on how to submit their content and what to expect on-site at the event.

• Assist with editing.

• Schedule 1:1 rehearsals and content meetings for speakers and their peers.

• Main point of contact for speakers during the event planning phase.

• Ensure speaker slides are properly reviewed by company legal and brand teams.

• Coordinate and lead committee/production meetings and advise on effective event organization.

• Write and review proposals/estimates.

• Provide detailed reports of financial expenditures and management in post-event reports.

• Assess project scope and hire third party vendors.

• Ensure local housing, travel, catering, and facilities are arranged for VIPs, crew, press and other

• attendees at events.

• Conduct site inspections to ensure proper locations/hotels are chosen.

• Negotiate contracts with venues, (i.e. hotels) for appropriate sleeping rooms and meeting space.

• Overall management of on-site event logistics.

• Prepare and manage event budgets up to $3M.

• Oversee event specific marketing (i.e. invitations, posters, on-site agendas); collateral, (i.e. t-shirts, document compilation); and website production.

• Assist in copywriting/editing for publications related to the event. Project and Speaker Manager

Alturas Group, LLC

Mar 2019 - Present (1 year 6 months +)

• Produce and manage production timelines and schedules for content teams and speakers.

• Conduct planning meetings.

• Work with slide designers and speakers on any changes that need to be made to speaker decks. Sarah Cook - page 1

• Create event preparation documents for speakers describing processes and procedures on how to submit their content and what to expect on-site at the event.

• Assist with editing.

• Work with project teams on content organization.

• Schedule 1:1 rehearsals and content meetings for speakers and their peers.

• Main point of contact for speakers during the event planning phase.

• Ensure speaker slides are properly reviewed by company legal and brand teams.

• Coordinate and lead committee/production meetings and advise on effective event organization. Senior Event Program Manager

Ballard Bridge Productions

Nov 2017 - Present (2 years 10 months +)

• Research event demographics and metrics of third-party events.

• Provide recommendations to clients regarding what third-party events their company should have a presence based on research found.

• Conduct vendor team meetings.

• Produce and manage production timelines and schedules.

• Assess project scope and hire third party vendors.

• Conduct site inspections for ancillary events.

• Negotiate meeting space contracts with venues.

• Overall management of on-site ancillary event logistics.

• Prepare and manage event budgets.

• Oversee event specific marketing and collateral.

• Provide detailed reports of financial expenditures and management in post-event reports. Senior Event Manager

RealTime Productions, LLC.

Jan 2016 - Nov 2019 (3 years 11 months)

• Review vendor proposals/estimates.

• Produce and manage Hackathon timelines and schedules.

• Assess project scope and advise on hiring third party vendors.

• Manage of on-site event logistics for temps, registration and swag.

• Prepare, manage and reconcile Hackathon global budgets and provide detailed reports of financial expenditures post show.

• Oversee event specific collateral and budget for collateral, (i.e. t-shirts, document compilation). Speaker Manager

Act 2 Events, LLC

Oct 2016 - Sep 2019 (3 years)

• Process speaker fee contracts.

• Input speaker and content information using event session tool.

• Produce and manage production timelines and schedules for content teams and speakers.

• Conduct meetings when appropriate.

• Create event preparation documents for speakers describing processes and procedures on how to submit their content and what to expect on-site at the event.

• Assist with editing.

• Schedule 1:1 rehearsals and content meetings for speakers and their peers.

• Main point of contact for speakers during the event planning phase.

• Ensure speaker slides are properly reviewed by company legal and brand teams.

• Coordinate and lead committee/production meetings and advise on effective event organization. Sarah Cook - page 2

Tradeshow Manager

Ballard Bridge Productions

Jan 2017 - Mar 2018 (1 year 3 months)

• Determine booth space based on client's goals and objectives.

• Provide creative briefs to booth designers communicating the goals and objectives of event participation.

• Hire third-party vendors, (e.g. shipping, labor, designers).

• Main point of contact with the client.

• Conduct planning meetings.

• Be present on-site to ensure booth is built correctly, shipping is received, booth staff arrives on-time.

• Order SWAG for booth marketing.

Tradeshow Manager

Kenwood XP (now George P Johnson)

Aug 2015 - Nov 2016 (1 year 4 months)

• Determine booth space based on client's goals and objectives.

• Provide creative briefs to booth designers to provide a clear understanding of marketing goals.

• Hire third-party vendors, (e.g. shipping, labor, designers).

• Main point of contact with the client.

• Conduct planning meetings.

• Be present on-site to ensure booth is built correctly, shipping is received, booth staff arrives on-time.

• Order SWAG for booth marketing.

Event Program Manager

Microso

Feb 2002 - Jan 2003 (1 year)

• Managed aspects of on-site logistics for events ranging in size from 50 to 5,000.

• Worked closely with other internal Microso groups to ensure effective event organization.

• Prepared and managed event budgets ranging in size from $25,000 to $3M.

• Negotiated contract agreements with third party vendors.

• Assisted in the development of event related collateral, print and web design.

• Provided detailed post-event reports.

• Prepared and reviewed event specific RFPs.

Event Manager

WRQ Inc., Kindred Communications and Chrysalis Strategic Event Management, Feb 1999 - May 2001 (2 years 4 months)

• Overall management of on-site event logistics.

• Managed all aspects of event registration.

• Prepared and managed event budgets.

• Speaker management.

• Third party vendor selection, hiring and contract negotiations.

• Coordinated and managed committee meetings and advised on effective event organization.

• Assisted in the development of key messaging points and branding.

• Assisted in the development of event specific print, collateral and website production.

• Prepared and reviewed event specific proposals.

• Provided detailed reports of financial expenditures and event management in post-event reports. Event Manager

University of Washington

Sep 1993 - Feb 1999 (5 years 6 months)

Sarah Cook - page 3

• Proposed, marketed, and managed multiple annual professional development courses, conferences and tradeshows for scientists and engineers.

• Interfaced with hotel, audiovisual, and university personnel regarding on-site needs for conferences and short courses.

• Negotiated contract agreements with outside vendors.

• Prepared, revised and designed conference/tradeshow brochures and websites.

• Coordinated and managed committee meetings and advised faculty and professional association representatives on effective organization of both national and international conferences and tradeshows.

• Established relationships with college faculty and off-campus experts to continually improve the quality of the programs offered through the College of Engineering, Engineering Professional Programs Office.

• Ensured local housing, travel, catering and facilities were appropriately arranged for conference delegates.

• Coordinated and supervised on-site conference management staff.

• Provided wrap-up reports and addenda to program budgets for committee and supervisor's review.

• Developed and tracked detailed budgets for each conference/tradeshow and program provided under the sponsorship of the department.

Education

University of Kentucky

BA, Education - Speciality in recreation therapy. Worked in hospital and nursing home environments.

Skills

Trade Shows • Event Management • Event Planning • Marketing • Project Management • Triathlon Coach • Jewelry Designer • Budgets • Contract Negotiation • Corporate Events Sarah Cook - page 4

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