Social Media Marketing

Kimberly Knight, M.S.

**** **** ***** *** ************, GA 30125 770-***-**** ade5v7@r.postjobfree.com E CONOMIC DEVELOPMENT PROFESSIONAL & SMALL BUSINESS OUTREACH S PECIALIST

SMALL BUSINESS CONSULTING C OMMUNITY RELATIONS BUSINESS D EVELOPMENT

CORE COMPETENCIES

Relationship Building & Partnerships

Excellent Communications & Leadership Skills

Strategic & Tactical Marketing Programs

Promotional Planning & Brand Development

Multimedia Campaign Management

Manage & Streamline Data/Insights Collection

Expertise w/Multiple Research Methodologies

Research & Write Speeches, Copy, PR Content

Print, Digital Media, & Social Media Publications

Strong Analytical & Conceptual Skills

P ROFESSIONAL HISTOR Y

Jan. 2020 - May 2020 Invest Atlanta - Small Business Opportunity Zone Program Manager Led the team responsible for the $1.5 million Business Opportunity Loan Fund for the City of Atlanta’s response to COVID - 19.

– Worked with small business clients to retrieve required documentation; created client files for underwriters; and communi- cated with leadership on status of process

– Facilitated the closing process with attorneys and Invest Atlanta Leadership

– Fielded calls from general pubic, applicants and leadership about loan process and status

– Designed process for intake for loan review for internal team Supported the Opportunity Zones Director to facilitate projects in the city of Atlanta’s 26 federal opportunity zones.

– Evaluated projects and project sponsors for appropriateness for the OZ initiative.

– Devised marketing and outreach plan with VISTAS to support the City’s OZ initiative

– Served as liaison between Opportunity Zone Team and Small Business Team within Invest Atlanta to ensure small businesses not ready for OZ investment participated in the city’s other loan programs.

– Engaged community and ecosystem partners for collaboration 1 2004 to 2019: Georgia Department of Economic Development (GDEcD) The GDEcD plans, manages, and mobilizes state resources to attract new business investment to Georgia, drive the expansion of existing industry and small business, locate new markets for Georgia products, inspire tourists to visit Georgia, and promote the state as a top destination for arts events and film, music and digital entertainment projects. 1

Organized and disciplined economic development and small business strategist, communications professional and project analyst offering skilled leadership, implementation, and management of research, information and marketing campaigns enhancing small businesses’ and communities’ access to statewide small business resources.

Provides one-on-one small business resource direction, marketing and strategic positioning consulting to businesses and communities seeking connectivity and access to small business assistance.

Develops customized sales communications and collateral for high-end internal and client programs including exceptional analytical and campaign management skills, event and trade show expertise, cross-functional team management, and oversight of creative development efforts.

Formidable knowledge of insights collection, data management and synthesis, and coordinating and achieving business objectives related to data-driven marketing and brand management. 2/2016 to 12/2019: Small Business Outreach Specialist, Global Commerce Strengthened Georgia’s small business community by providing direction and connectivity to resources and information. Built relationships with small business service providers in the state to better understand the products and services. Meets with communities to assist with bolstering service offerings to small businesses. Provided data and information to small business community regarding Georgia’s small business community.

– Offered one-on-one counseling to businesses to connect them to the appropriate service providers.

– Attended networking events to build connections with small businesses and service providers.

– Spoke to groups about Georgia’s small business resources

– Transitioned companies expanding in the state to project managers to determine eligibility for incentives or tax cred- its.

– Researched and vetted resources to share with community via the georgia.org website

– Worked with marketing team to ensure web and online resources were updated for the small business community.

– Provided timely information to small businesses through email and phone contact regarding specific items of interest to their business.

– Attended relevant training to learn best practices for the small business community

– Responded to primary contractor’s requests for small firms by forwarding to appropriate state resources 2012 to 2/2016: Project Analyst, Global Commerce

Provided excellence in research and data management to bolster the marketing arm of the State of Georgia and stretch its position among peers and competitors. Scoured Federal, State, and Local data sources and prioritized and disseminated data conducive to attracting new business. Established, promoted, and maintained clarity of Georgia’s competitive position nationally and globally.

– Worked in tandem with statewide research partners to ensure organization and cohesiveness of data.

– Managed database of 1,400 Georgian office and industrial buildings for streamlined searching of prospective new business locations; performed cost comparisons encompassing cost of living, cost of business, quality of life, and tax comparisons state-to-state and internationally.

• Built business data packages and facilitated relocation or expansion of hundreds of businesses yearly.

– Researched requests for information (RFIs) and responded to general inquiries from various global clients.

– Executed successful initiative to bridge gaps and enhance collaboration between analytics and marketing segments; partnered with marketing to instruct optimal data usage in marketing channels.

• Submitted data resulting in a first-ever #1 ranking in Site Selection Magazine. for Best State for Business.

– Delivered vital support of marketing team’s collateral development projects through provision of key data not limited to brochures, presentations, social media, website copy, digital media, ads, and complementary marketing pieces; helped showcase Georgia as a favored tourism and business destination.

– Instrumental in locating 18 projects representing $1Bn in investments and leading to creation of 4,300 jobs. Research tools: Census Bureau, Bureau of Labor Statistics, Georgia Department of Labor, Department of Education,Salesforce.com, Hoovers Company and Industry Database, EMSI, ESRI, Salesforce 2009 to 2012: Account Manager, Marketing

Liaised with global commerce and provided and instructed understanding of sales tools. Developed business require- ments and target marketing demographics; created product brochures, email blasts, installed social media components, and provided all other marketing collateral to promote Georgia.

– Managed key aspects of trade show orchestration including driving complete roll-outs; coordinated event staff and logistics, oversaw pre-show planning, booth graphics, and created and distributed marketing materials. Delivered seamless and flawlessly organized execution of trade shows.

– Directed marketing project budgeting and lifecycles for assigned industry teams: Film, Music, and Digital Entertain- ment; Logistics, Energy, Agribusiness, and Food; and Headquarters and Corporate Solutions. 2006 to 2008: Research Manager, Business Development Served as research manager for recruitment team supporting business development through follow up with prospective companies and coordination of initial new project stages. Compiled and verified company data, consulted on target in- dustries, liaised between invested parties, and organized meetings.

– Wrote copy for collateral pieces and correspondence.

– Successfully attracted industry to Georgia including Fortune 500 and select Canadian corporations. 2004 to 2006: Communications Coordinator, Global Commerce Directed communications activity between the Global Commerce Division and the GDEcD Marketing and Communications Group. Kept marketing appraised of business announcements in a clear, timely fashion.

– Served as lead speechwriter for the Commissioner; crafted a personalized, consistent tone for content.

– Coordinated media activities and events announcing and promoting business locations to Georgia. 2001 to 2004: The Governor’s Small Business Center, Atlanta, GA - Marketing and Communications Coordinator Enhanced State and business collaborative efforts and coordinated learning and communications opportunities. Spear- headed branding efforts, devised brand strategy, established business continuity, and brought marketing collateral and trade show promotional tools up to date.

– Built, maintained, and leveraged relationships with key local, trade, and mainstream publications.

– Wrote speeches and provided talking points for Center representatives such as the Governor, Commissioner, and Director.

– Edited Milestones, the organization’s official newsletter; as well as wrote web copy and developed presentations. 1996 to 2001: TSYS, Columbus, GA - Senior Corporate Communications Specialist Generated the corporate narrative section of the annual report, and developed marketing elements for a large card processing and data management company providing back office functions for credit, debit, and private label cards. Oversaw $250K production budget for the TSYS annual report and affiliated team. Liaised and spearheaded coordina- tive efforts among external graphic designers copywriters, and photographers, and internal marketing, legal, finance, and investor relations departments. Established and edited official corporate newsletter, Datalink. E DUCATION & AFFILIATIONS

TROY UNIVERSITY Master of Science in Management

AUBURN UNIVERSITY Bachelor of Arts, English

Women’t Entrepreneurial Opportunity Project (Board Member) ACE Women’s Business Center (Past Board Member)

Georgia PATENTS (Board Member)

Georgia Economic Development Association, American Marketing Association (past Member) International Association of Business Communicators (past Member) Additional Experience:

Assistant Wedding Coordinator, Magic Moments, Norcross, GA; U.S. Army Reserve, Specialist (1989-1997)

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