PR, marketing communications, events/conf senior global director

MARIE T. OATES

*** ********* ***. *** ****, NY **016 617-***-**** e-mail: ***********@*****.***

SUMMARY

I am a PR, marketing communications, events/conferences, and development project director with over 25 years of experience. I have experience working with multiple teams and divisions in different countries. I am also accustomed to working closely with senior leadership (organization Chairpersons, CEOs, Deans and Presidents) and boards. I am entrepreneurial in approaching my work, a self-starter and enjoy travel.

Some key achievements include:

Led major increases in media placements for top-ranked European-based business school.

Created and produce high level leadership events/conferences targeted at C-suite executives in NYC, featuring Ogilvy & Mather Chairman Emeritus Shelley Lazarus, Former US Treasury Secretary Robert Rubin, CEO of CNN Jeff Zucker, the King and Queen of Spain, Loews Corp. CEO James Tisch, A&E CEO Nancy Dubuc, NBC News CEO Andy Lack, New York Times Publisher Arthur Sulzberger, and others.

Launched and continue to produce live stream and podcasts of events and interviews.

Planned and executed successful national media and communications campaigns around the plight of black male high school students in the US.

Published opinion pieces in the New York Times, Boston Globe, Education Week, Chicago Tribune, National Review, CNBC, and other national outlets under my byline or as ghost writer. Published two books. Special expertise in women, children and racial/gender equality within a business, education and healthcare context.

Successfully provided crisis media relations program, message development and media training for an international organization. Resulted in broad, successful international, national, and regional media coverage. Led to the publication of book which sold thousands of copies. Also led to media training expertise – Have trained hundreds of people in sessions held all over the U.S.

Created and expedited successful fundraising and public relations $2.5 million historic restoration campaign for rare Louis Comfort Tiffany Mansion. Project received awards. Assembled world class advisory board of Tiffany and historic preservation experts. Established endowment and high-profile lecture series.

At onset of COVID-19 pandemic, created a podcast (Corona: Use It, Don’t Lose It) aimed at young people and their personal growth during the crisis. Attracted thousands of listeners within two weeks of the podcast launch.

EDUCATION

IESE BUSINESS SCHOOL Certificate, Advanced Management Program. June 2011

BOSTON UNIVERSITY M.S. in Journalism. May 1991

BOSTON COLLEGE B.A. in English. June 1985

WORK EXPERIENCE

IESE BUSINESS SCHOOL, New York, NY May 2009 –

US Head of Communications, Institutional Development and Alumni, May 2009 –

Oversee US alumni relations and engagement

Plan and produce multiple, ongoing learning events in NYC, Miami, Toronto, and San Francisco annually

Collaborate with Corporate Development to assist with fund-raising efforts

Collaborate with global teams to produce internal communications through multiple channels

Execute ongoing media relations in US for top-ranked international business school, work regularly with correspondents at Bloomberg, WSJ, CNN, Forbes, CNBC, BBC, and other major media outlets

Oversee US website (SEO), public relations materials, and strategy

Plan and write all US communications materials

Create executive, change management communications for multiple channels

Established and contribute to IESE Blog on Forbes.com

Plan and oversee national conferences and US tradeshow participation, all US sponsorships

Plan and produce high profile and large-scale events/conferences, featuring business luminaries (see above for examples). Initiated and produce live streaming of events; created production protocols

Work regularly with globally distributed teams and globally diverse segments (students, alumni, media)

Interim Director of HR (US), May 2015 – May 2018

Oversaw all recruitment efforts for US

Oversaw all HR policy for US

Oversaw all day-to-day issues related to HR matters

Oversaw all benefits enrollment and onboarding of new staff

Created employee handbook and onboarding protocol

Carried our major revision of employee policies and benefits after carrying out a benchmarking study

Collaborated closely with the HR Division in Barcelona (IESE’s HQ)

BOSTON PR GROUP, Boston, MA 1990 - 2009

Owner - Communications and Strategy Consultant, Project Manager, Writer: Clients/Projects Include:

TriZetto, Boston, MA 2008-09

Planned and wrote corporate marketing communication materials for major healthcare IT firm which provides integrated healthcare management to major health insurance companies

Monitored industry-related issues

The Schott Foundation for Public Education, Cambridge, MA 2001-08

Lead Communications Consultant

Planned and expedited public relations and communications programs for foundation focused on public education advocacy and public policy

Oversaw event/conference planning and related communications tasks

Oversaw publication of foundation research white papers and reports

Oversaw website, public relations writing, and strategy

Managed website (SEO), designer, and mailing house vendor relationships for foundation

Created change management communications

Collaborated with development team

Performed special projects for the foundation president and chairman of the board

Created and maintained monthly e-newsletter and weekly board and staff e-report

Performed ghostwriting for foundation leadership

Participated on hiring committees

Board meeting report preparation

Reported to the President

The Massachusetts College of Pharmacy and Health Sciences, Boston, MA 2006-07

Wrote marketing articles for college’s website

Ayer Mansion Restoration Campaign, Boston, MA 1997-2008

Project Manager of Historic Preservation Capital Campaign and Endowment

Planned strategy and executed $2.5 million restoration campaign and programs for the Ayer Mansion, Boston’s Louis Comfort Tiffany Mansion

Wrote and designed all collateral, e.g. twice annual newsletters, lecture announcements, appeal letters, etc.

Responsible for all direct mail, digital marketing, programming, and grant proposals

Oversaw all PR efforts; obtained national television and print coverage for project

Project received: Victorian Society Award for outstanding achievement in historic preservation; an Historic Preservation Award from the Massachusetts Historic Preservation Commission; National Historic Landmark and an American Treasure designation by the National Parks Service

Founded the Jonathan Fairbanks Lecture Series, a high-profile lecture series for local decorative arts aficionados

Assembled internationally recognized Louis C. Tiffany experts to serve on project advisory board

Gwathmey Inc. and the Cardiovascular Institute, Cambridge, MA 1998 - 2008

Wrote government and non-governmental successful grant proposals

Developed training program for medical students

Wrote press releases and content for web pages (SEO) and digital marketing for biotech institute

Wrote concept paper and obtained funding for a national conference focused on heart disease and how it impacts minorities and women

Planned and executed medical and scientific meetings and conferences

Edited articles for scientific and medical trade journals

Published op-ed piece on heart disease and minorities

Beth Israel Deaconess Medical Center, Boston MA 1997 - 2006

Planned and expedited marketing (including SEO) and public relations program for several out-patient medical service programs

Reported to the vice chairman

Wrote and designed patient and physician brochures for program

Created change management communications

Planned, drafted, and expedited direct mail and digital marketing campaign to physicians

Planned, wrote, and expedited successful radio advertising campaign for programs

Developed press releases and expedited media relations which resulted in substantial television and print media coverage. Wrote and produced successful public service announcement spots for TV

Planned and executed medical and scientific meetings and conferences

The Institute for Media and Entertainment, New York, NY 2004 - 06

Planned and expedited communications programs and materials for educational and research institute focused on the business of media and entertainment

Reported to the President

Aria Marketing, Newton, MA 2003 - 05

Wrote case studies for product marketing purposes on healthcare and medical technological advances at major medical centers in the nation

American Holdco, Inc., Lynn, MA 2000 - 01

Updated business plans and corporate communication (internal and external marketing) vehicles for CEO of an international seafood company

Provided executive staff with long and short-term public relations and communications strategy

Wrote press releases, background summaries and other collateral pieces

Reported to the CEO

SKILLS

Proficient in Spanish. Proficient in the following software: Salesforce, Desktop Publishing: Microsoft Publisher; Word Processing: Microsoft Word, Word Perfect; Spreadsheets: Excel; Presentation and Graphics: PowerPoint, Photoshop, Dreamweaver, Hootsuite, Tweetdeck. Scientific, Medical, Legal, Business and Academic Literature Search Skills. Photography. Screen writing. Podcasts. Video production. Event planning. Speech writing. SEO. Digital Marketing.

SAMPLE ACTIVITIES AND PROFESSIONAL ASSOCIATIONS

President, Board of Directors, Bayridge Residence and Cultural Center, Boston, MA 1999-2006

Member, Board of Directors, The Child Care Careers Institute, Boston, MA 1998-2002

Member, Board of Directors, Bayridge Residence and Cultural Center, Boston, MA 1995-2006

Member, Boston College Women’s Council, Chestnut Hill, MA 2006 - 2013

Delegate, The American Medical Writers Association, National Board of Directors, 1994-1996

President, The American Medical Writers Association, N.E. Chapter, 1994-1995

Member of Executive Board, The American Medical Writers Association, N.E. Chapter, 1992-1996

Member, Board of Directors, Rosemoor Foundation, 1993-

Committee Member, Graduate Management Admissions Council (GMAT), Global Communications Advisory Group, 2011-2016

List of OP-EDS (under own byline), PUBLISHED WORKS and INVITED PRESENTATIONS available upon request.

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