LISA BRINK
Naples, FL ***** • LinkedIn
********@*****.*** • 239-***-****
Territory Sales Manager
Medical Equipment and Pharmaceutical Sales / Sales and Business Development / Key Account Management
Product Marketing / Relationship Development and Maintenance / Staff Training and Development / Market Research
Dynamic, resourceful, and growth-focused professional with extensive experience and demonstrated success in orchestrating and implementing robust selling strategies to achieve product growth and expansion targets. Possess strong ability to keep abreast of the latest industry trends to determine the potential impact on company products and services. An award-winning professional with expertise in maximizing sales to key accounts through effective relationship building and territory planning. An intuitive strategist with excellent skills in continuously assessing problem areas and offering recommendations to achieve business development and growth.
Customer-focused with proven success in growing sales and profitability through developing comprehensive knowledge of products, services, competitors, and markets. Expert presenter, negotiator, and businessperson; able to communicate effectively across multiple levels of organization.
Areas of Expertise:
Consultative Selling Technique
Medical and Clinical Acumen
Technical Advice and Assistance
Problem Solving / Issue Resolution
Business Referrals and Prospecting
Sales and Revenue Growth
Educational Demonstrations
Market Segmentation / Differentiation
Policies and Procedures Compliance
Multitasking and Time Management
Professional Experience
Johnson Brothers Distributors of Florida – Naples, FL
Territory Manager (08/2017 to Present)
Orchestrate and implement effective strategies to maximize sales to key accounts through effective relationship building, territory planning, and creative merchandising.
Monitor, develop, and maintain account relationships to successfully manage $2.4 million-a-year territory. Create and implement creative selling ideas to achieve and exceed predefined sales and other performance targets. Build reputable relationships with customers, senior management, and other stakeholders. Analyze sales and marketing data to determine the most effective sales and marketing techniques. Monitor competitors’ sales activity within assigned territory. Meet with customers to address concerns and provide solutions.
Selected Contributions:
Earned recognition and praise from senior leadership for delivering excellent results; secured Territory Manager of the year award, 2018.
Successfully increased territory revenue by 25% for two consecutive years through successful implementation of impactful sales strategies.
Lincare Inc. – Naples, FL
Territory Manager (1/2015 to 8/2017)
Established and maintained relationships with referral sources within the medical community to develop contacts and secure business prospects for achieving sales targets.
Called on hospitals and Doctor’s offices, including OR, ER, Pulmonology, PCP, Cardiology, IM, Pediatrics, OB/GYN, Allergists, and Concierge. Utilized medical and clinical acumen to support and provide technical advice and assistance to customers, staff, physicians, and support personnel. Performed educational in-services and meetings to advance and improve physicians and customer relations. Sold and marketed products by maintaining a professional and well-spoken demeanor.
Selected Contributions:
Achieved outstanding results and secured Sales Manager of the year award for 2016; grew a $2 million territory to $2.5 million.
Gained extensive management experience through leading a team of six people as their direct reporting manager.
Led, trained, and developed medical sales staff to identify and expand new referrals and further align current referrals to meet the needs of patients and escalate profitability.
Lisa Brink LLC – Naples, FL
Independent Contractor (10/2007 to 1/2015)
Oversaw the responsibility for developing positioning, messaging, social media, competitive differentiation, KIP's, and SQL's for multiple start-up companies ranging from app development to medical devices.
Assisted medical/tech/rising start-up companies to focus, research, and understand market needs, laws, and trends. Gathered and analyzed data for supporting the products from inception to release. Opened dialogue to ensure alignment with business objectives. Identified, generated, and closed opportunities through conducting extensive market research and analysis.
Selected Contributions:
Collaborated with business teams to find executable solutions for their customers, attorneys, and/or products.
Additional experience as Event Coordinator (2000 to 2007) at Whirlpool Corporation.
Education and Credentials
Bachelor's Degree: Mass Communications-Public Relations Indiana University, Bloomington, Indiana