Social Media Digital Marketing

KYLE KNOPP

Baltimore Washington DC 269-***-****

**********@*****.*** linkedin.com/in/kl-knopp/

MEMBER RELATIONS / PROGRAM MANAGER

Promote Corporate Brand Identity Build Member Relationships Increase Engagement Acknowledged as a versatile leader focused on driving executive-level branding. Talent for solving problems quickly, reducing response time to clients. Motivated self-starter, known for composure and diplomacy. Experience in cross-collaborative teams. Recognized for proven communication, organizational, and project management skills. Strength in multi-platform media background, with strong understanding of digital and social content. Exhibits excellent work ethic, tenacity, and creative thinking proficiencies. Core Competencies:

− Continuous Improvement − Organization and Prioritization

− Reporting and Analyzing − Oral and Written Communication

− Content and Product Development − Time Management

− Global Brand Building − Leadership Assessment

Technologies:

Photoshop Premier Elements InDesign Illustrator Word Excel PowerPoint Final Cut Pro PROFESSIONAL EXPERIENCE

INTELEOS, Rockville, MD

Non-profit certification organization that delivers rigorous assessments and cultivates a global community of professionals dedicated to the highest standards in healthcare and patient safety. Member Relations and Academic Program Manager 2019 - 2020 Controlling communications between the company and their Registrants and Certificants. Aiding in the espousal of compliance and renewals. Championing the quarterly publications for sonography professionals and educators.

• Coordinate and plan academic program for medical imaging students and their institutions.

• Spearheads new academic programs initiative by creating new social media accounts, webinars, and expert round table discussions for student engagement.

• Manages and maintains internal communications and CRM system. Updates public website with information for members.

• Drafts content for and prepares quarterly newsletters, Notes for Educators and Registry Reports.

• Develops mentorship program for students to engage with career professionals Engagement Coordinator

• Printed and shipped monthly Sonography Principles and Information examination certificates

• Validated identification cards through Quality Control measures.

• Ran weekly reports for new members and notified members when badges were issued.

• Created graphics for newsletters and website updates IMPAQ INTERNATIONAL, LLC, Columbia, MD

Private, public policy research company employing more than 400 employees. Headquartered in Columbia, MD with offices in 5 locations in the United States and employees throughout the world. Corporate Communications Specialist 2018 - 2019

Engaged social media followers by encouraging real-time interaction during presentations, conferences, and other events. Developed email marketing campaigns, tracking webpage visit and duration analytics. Drafted and distributed press releases.

• Implemented digital marketing schedules for internal and external communication, accelerating fan engagement during events. Maintained internal and external website pages for the company.

• Sustained social media sites, news outlets, and relevant online communities advancing conversation, raising, and strengthening product visibility and corporate exposure.

• Utilized Content Management System (CMS), updating website, announcing contract wins, publications, and recent hires.

• Prioritized contact databases for email newsletter distribution and network contacts, allowing communication with targeted groups based on conference attended or topic of publication.

• Assisted with media briefings, special events, and conference presence while resolving any problems that arise. DETROIT ECONOMIC CLUB, Detroit, MI

Non-profit formed in 1934 as a platform for the discussion and debate of important business, government, and social issues. Known internationally as a top speaking forum for prominent business, academic, and government officials. KYLE KNOPP ****.*****@********.*** PAGE TWO

Digital Marketing Coordinator 2016 – 2019

Segmented member lists for mass email communication campaigns. Created new website meeting pages, graphics, and announcements once speakers were booked. Spearheaded technical, digital, or graphical problems that arose during any meeting, and expedited solutions immediately.

• Established and executed digital marketing plan for announcements and reminders of meetings, identifying, ensuring a balance between under and oversaturating members with emails.

• Recorded and uploaded videos and launched podcasts for website and social media, resulting in more member engagement and an increase in volunteer participation.

• Posted and updated Club website, Board of Governors, sponsorships, and partnership pages, keeping the site current, fresh, and relevant while prominently highlighting our sponsors and partners.

• Compiled post-analytic data and post reports for website, podcast, and social media visits exceeding company expectations of number of active members and followers.

• Increased in membership sales, building, organizing, and scrubbing 15K member email distribution lists, allowing more natural, easier communication with active, inactive, and past members. Specialized Seasonal Contractual Services

NEXT LEVEL HOCKEY, Warminster, PA

Full-service hockey training facility using state of the art equipment and training techniques. Sets itself apart by recognizing the needs of individuals and customizing training programs to fulfill those requirements. Director of Player Development 2015 - 2016

Constructed training facility from an old equipment shop in a hockey rink. Devised marketing material to promote training facility while establishing new market area. Trained kids aged 5-18 in basic, intermediate, and advanced ice hockey skills.

• Raised membership by 600% after opening training facility. Designed marketing collateral to promote grand opening and introductory classes. Produced and edited video, documenting growth of training facility for social media. SAGINAW SPIRIT, Saginaw, MI

Major junior ice hockey team in the West Division of the Western Conference of the Ontario Hockey League (OHL). Head Equipment Manager 2014 - 2015

Ordered, itemized, and up kept all gear, tools, and accessories for team needs. Prepared team locker room, on-ice benches, and visitor rooms for practices and games. Assisted coaching staff with day-to-day operations. Managed an annual budget exceeding

$100K for equipment, apparel, and supplies. Sharpened and repaired skates, replaced broken sticks and maintained locker room. Displayed line matchups, game strategies to players. ADDITIONAL RELATED EXPERIENCE

PRESSBOX MAGAZINE, Baltimore, MD, Director of Communications PressBox, the trading name for Word Smith Media Ventures, LLC., is Maryland’s leading sports media company for sport’s news. Focused specifically on local Baltimore and Maryland sports, PressBox is dedicated to covering high school to the pros, daily. INTERNSHIPS

SAGINAW SPIRIT, Saginaw, MI, Hockey Operations Video Coordinator Intern Major junior ice hockey team in the West Division of the Western Conference of the Ontario Hockey League (OHL). DETROIT RED WINGS, Detroit, MI, Public Relations Intern Professional ice hockey team in the Atlantic Division in the Eastern Conference of the National Hockey League (NHL). EDUCATION

Master of Arts (MA) Communications and Digital Media, Saginaw Valley State University, Saginaw, MI Bachelor of Arts and Sciences (BAS) Communications, Public Relations Michigan State University, East Lansing, MI PROFESSIONAL DEVELOPMENT

DEC Career Readiness Academy Young Leader Volunteer Team Captain, 2017 - 2018 Dale Carnegie - Negotiations: Developing Personal and Professional Influence, 2016 COMMUNITY CONTRIBUTIONS

Coach Chesapeake Bay Lightning Women’s Hockey Team Foster Parent Dogs XL Rescue Volunteer Coach Motor City Mustangs Hockey Team Foster Parent Saginaw County Animal Care and Control

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