Data Marketing

Ross Anderson

Dallas, TX ***** 402-***-**** https://www.linkedin.com/in/rosscanderson24/

***************@*****.***

EDUCATION

Temple University, School of Sport, Tourism and Hospitality Management Philadelphia, PA Master of Science in Sport Business Graduated: May 2020 Concentration: Sport Analytics

Texas Christian University, AddRan College of Liberal Arts Fort Worth, TX Bachelor of Science in Economics Graduated: May 2018 EXPERIENCE

MarketCast (formerly Turnkey Intelligence) Philadelphia, PA Research Intern, Live Sports & Events December 2018 – April 2020

• Used quantitative and qualitative survey data in order to contribute to the data population and data analysis portion of the report generation process

• Utilized Excel to analyze survey data and create graphical representations of data

• Assisted with coding for various qualitative research studies via RStudio, IBM SPSS, and Excel

• Creation and execution of surveys that measured fan experience, brand perceptions, and sponsorship effectiveness

• Reviewed, programed, and tested online and intercept surveys on Decipher and Verint to ensure accuracy

• Displayed exceptional communication skills when assisting with the custom research team on outbound vendor and client communication

• Exhibited leadership managing on-site survey fieldwork at large events such as the US Open (Tennis) and MLB ballparks

Temple Athletics Philadelphia, PA

Marketing Analytics Graduate Assistant November 2018 – May 2019

• Showed outstanding data creation skills while generating Excel databases for Football and Men’s basketball season ticket holders, as well as single ticket buyers

• Analyzed surveys sent out to season ticket holders to improve Temple Athletics marketability

• Worked in a team setting with other marketing staff to plan and implement creative promotional tactics

• Helped in the development of all Olympic sport marketing plans including attendance numbers, SWOT analysis, and promotional theme ideas

Insurance Agency Marketing Services Omaha, NE

Accounting Intern May 2016 – August 2016

• Showed excellent organizational skills when completing paperless contracting for 250+ individual insurance agents

• Dealt with 5+ types of quantitative data, including entering 100+ agent’s commission data per week

• Generated 25+ leads for individual insurance agents TECHNICAL SKILLS

• Microsoft Office Specialist Certification – Excel

• Microsoft PowerPoint and Word

• Data analysis packages such as IBM SPSS, Q, RStudio, and PowerBI

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