Marketing Specialist

JACK T. HOCKENBERRY

Peotone, IL ***** 708-***-**** ********@*****.***

CAREER OBJECTIVE

Self-motivated individual with a bachelor’s degree in public relations & marketing and 2 years work experience in a business environment. Currently seeking an entry- level marketing position to utilize my experience for business efficiency.

SKILLS

Social Media Management

CMS Experience

Adobe Suite

CRM Skills

Sales Specialist

Lead Nurturing

Media Relations

Content Marketing

Digital Marketing

Google Analytics

Writing (Published Articles)

Event Planning

AdWords

SEM

EXPERIENCE

Digital Marketing Specialist, Dealer eProcess, Lisle, Illinois February 2020 – Present

Manage a variety of digital campaigns (including paid search, display, video and mobile) also developed strategies and tactics for clients.

Defined and tracked campaign effectiveness and adjusted strategies accordingly.

Analyzed business developments and monitored market trends.

Perform daily account management of pay per click accounts on Google AdWords, Bing and other search platforms for a variety of car dealerships.

Fitting Specialist, TaylorMade Golf, Chicago Illinois April 2019 – Present

Increased the sale of TaylorMade golf equipment by 26% at consumer- facing events.

Demonstrated a high level of product knowledge by completing the TaylorMade SAT training program. Promoted to a Senior Demo Tech.

Enhanced the customers experience, resulting in a 35% increase in attendance at events in Illinois and Indiana.

Marketing Account Specialist, The Media Group Inc., Bartlett, Illinois May 2017 – August 2019

Created Multimedia Campaigns resulting in 23% increase in Facebook followers.

Increased client’s Instagram engagement by 25%.

Formulated PR Plans and strategies for Gustbuster Umbrellas which resulted in an overall 19% increase in sales.

Analyzed client’s data to determine campaign efficiency resulted in a 27% increase in followers.

Wrote press releases and speeches.

Enhanced client’s voice and presence through online and offline channels resulting in a 30% in followers.

Established several business relationships with various golf manufacturers.

EDUCATION

Bachelor of Arts: Public Relations Minor: Marketing Eastern Illinois University, Charleston, Illinois

Graduated May 2018

Held the office of Public Relations Director & Public Relations Historian.

Increased number of Instagram followers by 40% for PRSSA.

Designed and communicated materials posted on multiple social media accounts.

Collected and archived photographs from social functions and fundraisers.

Google Ads & Google Analytics Certified February 2020.

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