Social Media Digital Marketing

Alex Segall

Littleton, CO 847-***-**** ***********@*****.***

Experienced media and marketing professional with expertise in project coordination, and operations.

EDUCATION

BA: Public Relations & Advertising DePaul University Chicago, IL June 2015

Concentration: Graphic Design

MARKETING AND MEDIA EXPERIENCE

Marketing Specialist (Project Coordinator) Elgin Community College Elgin, IL November 2019 – March 2020

Created, built, and monitored cross-channel marketing projects—collaborated to establish metrics, and tracked to report on campaign performance.

Managed over 75 marketing projects for internal departments.

Supported content and video production efforts to help troubleshoot content playback related issues.

Wrote messages that supported overarching strategies and copy across digital and print projects.

Operations Coordinator Outdoor Media Group Chicago, IL May 2019 – October 2019

Clients Include: McDonald’s, State Farm, Porsche, Pepsi, Warner Bros, Apple and Bombardier

Created out of home contracts for 20+ McDonald’s Co-Op’s across the US, including nationwide vendors like Clearchannel, Lamar, and Outfront.

Resolved reporting discrepancies, escalating to management as needed.

On-boarded new clients, reviewed monthly client spend and reporting, resulting in resolved vendor discrepancies.

Client Operations Associate - Kraft/Heinz STARCOM Chicago, IL February 2016 – October 2018

Contracted 5MM+ in media packages monthly to Kraft shopper division.

Reviewed monthly client media budget proposals across multiple divisions.

Formatted media spend reports for Kraft management, Investment, and Strategy teams.

Billing Associate - Jim Beam, Visa, Twitter

Monitored financial spreadsheets that tracked campaign pacing, budgets, and media spend.

Worked directly with external clients/vendors to reconcile overdue invoices.

Cleared 60MM+ in cross-channel invoices in 6-months.

Media Associate – Mars/Wrigley

Managed the budget, schedule, and implementation of display and online video campaigns for Mars/Wrigley.

Stewarded media buys and optimized campaigns based on performance and client feedback.

Resolved outstanding client/vendor payment discrepancies.

EVENTS AND PROJECT MANAGEMENT

Program Coordinator Katten Chicago, IL (Contract) January 2019 – April 2019

Responsible for planning all logistical aspects of Attorney Development programming, including scheduling events, reserving conference rooms, tracking invitees, coordinating with presenters, distributing materials, requesting audio/visual support from IT, ordering meals, managing expense reimbursements, and support and resolution on all aspects of annual programs.

Managed over 85 mid-level attorney’s flight schedules, hotel accommodations, and food restrictions.

Created timeline for keynote speakers and prepped material for webinars.

TECHNOLOGY

Excel Word Outlook PowerPoint InDesign Lightroom DaVinci Nielsen Kantar DoubleClick Photoshop Asana Slack Zoom Google Suite (Docs, Sheets, Forms, Slides) SEO SEM DocuSign BOX SurveyMonkey

CERTIFICATIONS & RECOGNITION

Google Fundamentals of Digital Marketing certified 2020

HubSpot Social Media certified 2020

Publicis Media Training Program 2017

DoubleClick Campaign Manager certified 2016

Philanthropist of the year DePaul University 2014 and 2015

LEADERSHIP EXPERIENCE

DemonTHON Dance Marathon Phi Kappa Psi IL Zeta

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