General Manager
Resume:
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RESUME
ANEESH MOHANAN THATTARUPARAMPIL
GENERAL MANAGER - AUTOMOTIVE
Mobile (DXB): +971-*********
Email: ade2v9@r.postjobfree.com
SUMMARY:
An experienced International Business, Sales, Marketing and Operations Manager with over 15 year’s invaluable industry experience of successfully overseeing from conception to completion, with exceptional personal, organization, business administration and operational skills.
Having proven ability of doing base work and to create strong sales, marketing, distribution network and operational platform in various countries from scratch.
Good knowledge of market and competition along with excellent negotiation skills. Improve efficiency by finding solutions to complex customer problems in tight working schedules.
Strong network of Vehicle Dealers, Automotive Garages, Fleets and Government Sector clientele in UAE, GCC and Africa in Automotive, Auto Accessories, Detailing, Car Accessories and other Car Care products.
Monitoring and maintaining the company’s reputation and upholding the company’s values and culture. Competent and trusted representative of the company and been on news channels as spokesperson.
Adept at cementing lasting relations with clients for ensuring long- term revenue growth & optimizing client satisfaction levels.
Strong after sales support, excellent customer relationship and a background of achievement in supporting all levels of management and working to set schedules and deadlines.
Having exceptional ability to create strong local, business, corporate, retail and whole dealer network with excellent people management and operational skills.
Possess the ability to work productively, effectively and efficiently with initiative and drive under tight timescales and pressure whilst maintaining attention to detail and quality.
A self-disciplined, innovative and result oriented team leader, successful in executing ideas and motivating team.
AREAS OF EXPERTISE:
International Business Development & Management
Brand Establishment & Overriding Competition
Market Research & New Product Identification
Projection, New Business Set up & Business Enhancement
Channel Development, Sales & Marketing Management Page 2
Logistics, Supply Chain & Distribution Management
Customer / Client Relationship Management
Sourcing, Purchase & Inventory Management
Operations, Administration & Human Resource Management
Tender Handling & Competitor Mapping
Manufacturing & Production Support
Accounts, Audit Support & Approvals
Retail Outlets & Warehouse Management
OVERSEAS EXPERIENCE:
Countries Travelled to:
Kenya Rwanda Oman Qatar Kingdom of Saudi Arabia
Markets Worked for:
China Saudi Arabia Bahrain Oman Kuwait Qatar India Tanzania Kenya Burundi Rwanda Sudan Mauritius Ethiopia Uganda Malaysia Seychelles Singapore Turkmenistan Haiti PROFESSIONAL EXPERIENCE
CAR MART EST, Dubai, U.A.E April 2019 to till date General Manager – Sales, Marketing, International Business Development & Operations Reporting to the Managing Director
CAR MART Est. Dubai, UAE exporter, importer, wholesaler and distributor of Car Accessories, Auto Accessories and Car care products since 1984 across UAE, GCC, Africa, and Russia. JOB PROFILE:
Sales, Marketing, Business Development, International Business
Administration of Day to Day Business Activities, Decision Making & Profit Targets
Taking care of Entire Business Operations, Assessing Market Trends & Business Potential
Handling Retail Shops, Warehouses, Office Departments and Sales Staff
Identifying, Introducing and Developing Market for New Products
Financial Projections, Budgeting Analysis, Approvals
Sourcing, Procurement, Logistics, Supply Chain, Delivery and Distribution Management
Human Resource Management, Sorting Employee related Labour issues with the MOHRE
Key Accounts Management of Corporates, Vehicle Dealers, Government & Semi Government
Collection Management, Opening New Accounts, Closing Dead & Bad Debt Clients, Re-Opening Inactive Clients
Puris Middle East, Sharjah, U.A.E May 2018 - March 2019 Senior Manager – Sales, Marketing, Business Development, Brand Establishment in GCC Reported to the Managing Director
A subsidiary of PURIS Inc., Colorado, USA manufacturers of car care and detailing products. Responsibilities and product line are same. Shift from dealer trading company below to parent company Puris.
Sales Marketing Business Development Brand Promotion New Market Development Page 3
Redtronic General Trading L.L.C, Dubai, U.A.E July 2015 – April 2018 Senior Manager - International Business, Brand Establishment, Sales, Marketing & Operations Reported to the Managing Director and Marketing Director A subsidiary of WEINBER Inc. NY, USA involved in car care and automotive products Headquartered in Dubai, UAE.
JOB PROFILE:
Responsible for planning and implementing sales, marketing and product development programs, both short and long range
Created and handled sales and marketing team and department.
Met marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduled expenditures; analysed variances; initiated corrective actions
Worked with sales executives on to assess current projections and built business
Trained the sales team on sales techniques and gave advice
Located or proposed potential business deals by contacting potential partners; discovering and exploring opportunities.
Closed new business deals by coordinating requirements; developed and negotiated contracts; integrated contract requirements with business operations
Provided trustworthy feedback and after-sales support
Supplied to government departments and testing stations.
Created and handed key corporate accounts.
New products development and training to sales and marketing team.
Conduct market research and provide guidance to the marketing team in establishing the brand.
Managed sales and service of the company in the country and ensure consistent, profitable growth in sales revenue by planning, deployment and management of sales personnel.
Progressed sales deals to completion and dealt with difficult customers on behalf of team.
Supported sales team in creating new customers, converted competitor’s market and achieved target.
Created sales reports, monthly and yearly sales projection to the management.
Supported top management in material procurement and trading volume.
Created distribution points and dealer networks.
International Business management – New Market Creation, Tender Handling, Product Identification,
Maintained long term relationship with business associates and overseas clients.
Kept tap over competitor activity and market capture.
Introduced new products to the international clients, provided training and guidance to their staff.
Marketing support to international clients and introduced various schemes and incentives to push sales.
Finalized marketing material and other promotional and advertising ideas. ACHIEVEMENTS:
Created a dealer network of more than 200 all over UAE. Established international network in more than 10 countries. Successfully established the brand and its image with various marketing techniques. Identified different products suitable for different markets and sold successfully through various channels.
Applied different strategies and won tenders of Qatar Fuel for the company. Maintained good relationship with Government organizations and RTA Testing stations. Good relationship with international clients throughout and also sourced different products according to their requirements in the world market. Page 4
Captured major share of competitors through stringent marketing strategies. E-Commerce and Online marketing tools for domestic and international business. Successfully helped achieve sales team target.
Implemented strategies based on long term sales planning. Provided training to the clients sales team and provide product training to them Supported international marketing team with different guidelines to meet the competition. Introduced sales promotional schemes and marketing campaigns for international market. Autograde Industries L.L.C, Dubai, U.A.E July 2012 – June 2015 Manager - International Business, Sales, Marketing and Operations Reported to the Managing Director and Marketing Director A global manufacturing facility for road safety products with a network across 28 countries worldwide and headquartered in Dubai, UAE.
JOB PROFILE:
INTERNATIONAL BUSINESS MANAGEMENT:
Developed market and built a customer base in probable countries by following up news in the media and other sources.
Made country specific power point presentations to government, ministries and respective prospective companies, emphasizing the need for the product mandate laws.
Presented company profile and basic product details with success rate and advantages through PPT.
Drafted and finalized MOU’s and agreements for the company after finalizing prices.
Implementation of marketing plans for the region for creating distribution network and providing support.
Identified dealers and agents for distribution set up, provided guidelines as per company laws and created networks through references.
Gained in-depth knowledge of the international market for the product and technology, its possible applications across various sectors to be able to grasp the perspective client’s challenges.
Provided after sales support and technical training and advice to participate in various trade events and road safety related programmes which were organised by government and NGO’s.
To assist them with the trials of our product along with service personal.
Identify possibility of manufacturing for the localised production.
Travel for client meetings to various countries. Follow up on leads and opportunities.
Issued client quotes, invoices and assist in marketing activities.
Got information of the competitors in the new market and planned and strategized marketing activities accordingly.
SALES MANAGEMENT:
Managed sales and service of the company in the country and ensured consistent, profitable growth in sales revenue planning, deployment and management of sales personnel.
Identify objectives, strategies and action plan to improve short and long term sales and earnings.
Maintained sales volume, product mix and selling price by keeping current with supply and demand, changing trends, economic indicators and competitors.
Developed AFC’s and acquired various corporate clients and provided excellent after sales support.
Passed on marketing information and new laws in place to dealers and supported their sales team.
Made sure that proper marketing materials, product brochures and promotional material are available with all AFC's, garages and dealers.
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Provided proper technical training to the dealers and ensuring timely servicing is done.
Supported credit controller on follow up of collections in case of delay.
Follow up on the leads given to the assigned AFC's, dealers and also help them to close the deal in case support is required.
Progressed sales deals to completion and dealt with difficult customers on behalf of team.
Supported sales team in creating new customers and converted competitor’s market. Pushed the sales team to achieve the target and contribute to team.
Created sales reports, monthly and yearly sales projection to the management for production planning.
Proposed, suggested and implemented Certificate Management System and monitored the installations.
Proposed management and got approval for various sales offers like Early Bird Offers, Bulk Purchase or Quantity Offers. Pushing stock according to dealer performance.
Organised dealership meets and initiated competition between the dealers.
Conducted sales and marketing, promotional activities and advised management on the same.
Proposed and assessed advertising matters in visual and non visual media.
Established and adjusted selling prices by monitoring costs, competition and supply and demand.
Maintained sales staff by recruiting, selecting, orienting and training employees and results by counselling and disciplining employees, planning, monitoring and appraising job results.
Maintained professional and technical knowledge by attending customer service trainings, trade events, reviewing professional publications, establishing personal networks and participating in various automotive events.
With market knowledge developed budget, meeting sales goals by selling to customer needs and built strong relationships and sales network.
Organized company’s participation in trade shows and fairs. ACHIEVEMENTS:
Instrumental in creating road safety perspective presentations for the company, to cater to the international and domestic market which was appreciated by Supreme Court of India and the details their-in taken as fast check points for further action. Created a strong platform for the product in the UAE market and captured 80% of the market share from competitors.
Before the mandated market opened and the law came in force associated with 35 major group, created a good network of dealers and fitment centres across UAE Last year my contribution was more than 60% of the total sales Major role in creating 125 Authorized Fitment centres across UAE. Out of which 60% of the dealers were created by me.
Found and converted most of the major groups in Dubai & UAE as exclusive dealers & AFC. Found and converted major RTA testing stations as our fitment centres, exclusive for Autograde. Maintaining very good relationships with Govt organizations like RTA, ESMA, Ministry of Interior, Sharjah Police etc.
Have successfully established & implemented CMS network across UAE. Assisted & provided valuable suggestions in CMS related issues.
Strong and established relationships with all the major RTA vehicle testing stations and vehicle dealers across UAE. Have held on to all the dealers without losing a single one to the competitors Supplied materials to UN vehicles in Haiti, follow up with International customers like Toyota, Yutong, Ashok Leyland, Singapore Police Department, Mauritius, Burundi, Rwanda, Sudan, Visited Kenya, Qatar, Saudi Arabia etc.
Have collected, consolidated and depicted the clear picture of Kenyan RSL market. Guided the Kenyan distributor to develop the dealer network on the same lines created in UAE. Have pushed the dealers & AFC’s for meeting urgent working capital requirements. Page 6
Achieved highest incentives for achieving sales target. Have been on news channels as spokes person of company during trade shows and events. Autograde International Pvt. Ltd, Kochi, Kerala, India June 2007 – June 2012 Manager – Administration, Operations and International Business Reported to the Managing Director
JOB PROFILE:
Sales Logistics Secretarial Purchase Legal Compliance Admin Operations Marketing Human Resource Public Relation KEY SKILLS:
• Strong PC Skills, Microsoft Office (10+ years)
• International Business Development & Management (10+ years)
• Sales, Marketing, Business Development, Operations (10+ years)
• Assess Business Potential of Accounts (10+ years)
• Assess Balance between Budget and Return on Investment (10+ years)
• Entrepreneurial Spirit to Anticipate and Prepare for Situations (10+ years)
• Discovery, Probing and Conflict Management (10+ years)
• Industry Trends, Knowledge and Strong Attention to Details (10+ years)
• Brand Establishment & Overriding Competition (10+ years)
• Market Research, Analysis & New Product Identification (10 years)
• Projection, New Business Set up & Business Enhancement (10 years)
• Channel and Dealer Development and Management (10+ years)
• Logistics, Supply Chain Delivery & Distribution Management (10+ years)
• Customer / Client Relationship Management, Influencing Abilities (10+ years)
• Sourcing, Purchase & Inventory Management (10+ years)
• Operations, Administration & Human Resource Management (10+ years)
• Team-building, Training, Staff Retention & Interpersonal Skills (10+ years)
• Tender Handling & Competitor Mapping, Robust Negotiations and Closings (10+ years)
• Visionary Leadership, Team Work, Net Working, Cultural Sensitivity (10+ years)
• Decision Making, Revenue Strategy & Profit Targets (10+ years)
• Service Excellence, Excellent Follow up, Customer Experience Focus (10+ years)
• Manufacturing & Production Support, Maintain Proper Flow of Information (5 years)
• Accounts, Audit Support & Approvals (5 years)
• Retail Outlets & Warehouse Management (5 years)
EDUCATION:
Diploma in Business Administration, IGNOU
Bachelor of Arts – Economics
VOLUNTEER:
* Attended and participated in many leadership camps during college days.
* National Service Scheme Volunteer
* Elected as N.S.S. Volunteer Secretary (team leader of 450 volunteers) OTHER DETAILS:
Visa Status : Employment visa, Dubai
UAE Driving License : Light Vehicle
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