TANMAY GUPTA

Andheri East, Mumbai

ade2qh@r.postjobfree.com; 822*******

LinkedIn.com/Tanmaygupta

Educational Qualification

EMDI Institute of Media and Communication

Pursuing PGD in Integrated Advertising, Public Relations and Digital Media, expected in July 2020

Dr. GRD College of Arts and Science, Bharathiar University (Coimbatore) BSc Visual Communication, May 2019

TIPS-SARAN Higher Secondary School, State Board

Higher Secondary Course Certification in Science, March 2016 Academic Projects:

Sparklers

• This is an annual institute event where groups compete with one another to create the best communication strategy for a brand. A group can also create its own brand and would be judged on the whole creative and commercial strategy that is has built for its own brand.

• My team and I created a Fitness based brand CULT. FIT

• We designed the whole creative communication of the brand ad also built upon the revenue model of the brand

OYO Life

• OYO Life is a sub-brand of OYO. OYO Life offers fully managed independent residential units, inclusive of contracting, furnishing, cleaning, maintenance, and in-stay services.

• My team and I were responsible for the entire campaign planning of OYO Life

• We looked into the key problems faced by the brand and came up with a communication strategy that would help the brand to address all the challenges

FCB ULKA COMSTRAT

• FCB Ulka Comstrat, is the first ever case-study competition in the area of communications, to be organized among management students in the country. Comstart is the only competition conducted in the area of advertising and communications.

• Me along with my team had to create a communication strategy for ICICI Insurance

• We did an in-depth primary research, came up with insights and built a communication strategy for the brand, to help it reach its objective

PRCAI PRAXIS

• PRAXIS is an acronym for the Public Relations And Corporate Communication India Summit. It is the world largest festival of Reputation Management professionals (also know as Public Relation practitioners).

• I participated in a competition held by PRCAI, where the chosen ones would get a chance to attend PRAXIS 2019

• I had to write a blog and make a video content stating why ‘PR has become more relevant now than ever’

Professional Experience

FMA Digital, ASMA Annual Convention & Awards 2019, Mumbai Stage Coordinator Intern September 2019

• FMA Digital is a digital media marketing company focused on academia with a mission of “boosting admission” and optimizing the “digital presence” of educational institutions.

• ASMA (Adoption of Social Media in Academia) is India’s first research-based initiative which provides an industry benchmark for the academia while sharing social media best practice and helps meet their objective and increase the brand value.

• Responsible for stage management

• Coordinating with the speakers and panelist

• Backstage management

• Handling the registration desk

EMDI Institute of Media and Communication, Mumbai

Social Media Executive August-December 2019

• Was responsible for creating content for the social media page of EMDI

• Involved in the process of ideation and design of the social media page EMDI Institute of Media and Communication, Mumbai

Photographer

• Assisted the web developer of the institute and clicked suitable pictures for revamping the website of the institute

Academic Research

Dr. GRD College of Arts and Science, Coimbatore

Creating an original Photo Album (Types of still photography and their references) Skills:

- Operating systems Ms Office

- Photoshop, CorelDRAW

- Proficient in English, Hindi, Tamil and French

- Photography

- Video Editor

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