Account Director

Phillip Odom

ACCOUNT/CREATIVE PROJECT DIRECTOR

Venice, CA 90291

*******.*.****@*****.***

917-***-****

16+ years’ success directing account teams and overseeing creative content for all aspects of communications marketing strategy.

Excellent communicator with capacity to build and cultivate long-term relationships with key stakeholders. Effective leader driving quality performance of cross-functional teams. Highly skilled professional successful in delivering innovative marketing and communication strategies for progressive business organizations. Analytical thinker skilled in complex problem resolution with ability to adapt to rapidly changing and fast-paced environments. A media expert overseeing creative content inclusive of photography, interviews, videos and social media platforms. High-profile client base includes but not limited to Polo/Ralph Lauren, J. Crew, Manchester United Soccer, Princess Cruises, Marks & Spencer, Fortnum and Mason, Bloomingdale’s, Hudson Bay and Visit Britain.

Highlights of Expertise

• Leadership

• Relationship Building

• Program Execution & Management

• P&L Responsibility

• Team Building

• Analysis & Forecasting

• Strategic Marketing

• Client Retention & Growth

Willing to relocate: Anywhere

Authorized to work in the US for any employer

Work Experience

Account Director

PHILLIP ODOM - New York, NY

January 2016 to Present

After my creative content agency, TOTEM CREATIVE, was bought by a private equity group, I've taken the past few years to focus on the changes in advertising, technology, digital relationships and the entire agency experience. I've been busy with small marketing projects, but now I feel ready to work full-time in environments that foster an enhanced and successful experience for clients and team members. I've worked on the client-side and on the agency-side, and both can have even stronger bonds yielding greater growth and success for all. It's a team sport ready for new ways of thinking. Provided executive-level management for innovative creative engagement of media and campaign strategies for high-performance consultation services. ACCOUNT DIRECTOR (2016 to Present)

Managed media content and offered advice and expertise that improved business performance for operations, revenue growth and strategic structuring for organizations, i.e. Breville Appliances. Account Partner/Director

TOTEM CREATIVE - New York, NY

March 2012 to January 2016

Account director of creative content agency for multi-media usage with annual revenue of $9M. ACCOUNT PARTNER (2012 to 2016)

Leveraged account management expertise for development and execution of strategic business plan for a new agency. Directed unique ideas for multi-media content and brand identification using a multitude of formats. Managed budget and administrative functions and supervised 20 staff members. Personally recruited, trained and evaluated all employees. Handled public relations and facilitated client relationships fostering an environment of professional cohesiveness. Director, Accounts (London and New York)

AGA/CODELONDON/JOHN BROWN MEDIA - London

February 1999 to March 2012

Selected to lead re-energizing of the London office based on blend of senior level professionalism, creative oversight and team management initiatives. DIRECTOR, ACCOUNTS (US and London) (1999 to 2012)

Directed global team for progressive agency. Restructured internal processes to optimize business performance measures and re-established relationships with key clients. Customized project plans that closed major deals and presented new business prospects. Creative Project Manager

J. CREW GROUP, INC - New York, NY

April 1995 to February 1999

Reported directly to the Vice President of Marketing on all creative content development. CREATIVE PROJECT DIRECTOR (1995-1999)

Supervised and scheduled workflow for team in deliverance of artwork, layout designs and copywriting materials for media. Prepared quarterly budget and maintained strict adherence to timelines for all expenditures. Served as liaison between team members, other departments, IT and photo studio. Account Director

SMATT FLORENCE MARKETING, INC - New York, NY

July 1989 to April 1995

Served as lead for agency account team across all client base. ACCOUNT DIRECTOR (1989-1995)

Liaison between all divisions of agency and clients, along with budget and P&L responsibilities. Education

Bachelor of Science in Industrial & Organizational Psychology Tulane University - New Orleans, LA

Skills

• Leadership

• Relationship Building

• Program Execution & Management

• P&L Responsibility

• Team Building

• Analysis & Forecasting

• Strategic Marketing

• Client Retention & Growth

• Account Management

• Content Development

• Digital Marketing

• Budgeting

• Copywriting

• Employee Evaluation

• Salesforce

• Public Relations

• Business Development

• Branding

• Email Marketing

Links

http://Vimeo.com/179091913

https://www.linkedin.com/in/phillip-odom-4501a17

Certifications and Licenses

Phi Beta Kappa/Board Member of Retail Marketing Association

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