Mental Health Marketing

MARA DOANE

Mobile: 541-***-**** E-mail: **********@*****.*** www.linkedin.com/in/maradoane

QUALIFICATIONS

Corporate Management/Brand Strategy

• Astute sense of effective business strategy. Able to think strategically, conceptualize campaigns, solve complex problems, and collaborate with senior brand strategy team.

• Proven ability to increase revenue and product exposure. Created a multi-channel campaign that contributed to an 80% growth in revenue in 12 months and 319% growth in revenue over a three-year period.

• Ability to leverage consumer data and business analytics, and connect specific assignments to broader, long-term opportunities and business goals.

Exceptional Creative Skills

• Recipient of 16 national design and marketing awards for TV commercial series, print ad series, logo design, catalog design, and corporate communications design. Strong design aesthetic and solid copywriting.

• Skilled director of graphics, photo/video and copy, setting a high bar for quality for print and digital applications.

• Abreast of innovative technology as it relates to design, branding and emerging media. Bold Team Leadership

• Experience managing interdisciplinary teams of up to 15 creative professionals to create cross-functional projects.

• Profound appreciation for the diverse roles on my team, and a passion for mentoring junior designers. CAREER HISTORY

Scandinavian Designs; Petaluma, California 2019–2020 Scandinavian Designs, a $160 million company at the time of my employment, sells contemporary furniture online and in 38 showrooms nationwide. My position was eliminated due to COVID cuts. Creative Director

• Mentored, inspired and led a small but agile creative team. Reported directly to Ownership.

• Analyzed consumer data and developed business strategy as a member of a multidisciplinary leadership team (Ownership, Marketing, eCommerce, Merchandising, Logistics).

• Redirected the brand back to it’s roots in traditional Scandinavian design: nature-inspired, clean and simple, functional and intrinsically beautiful.

• Drove concept and creative for seasonal/monthly/weekly campaigns spanning multiple channels.

• Coordinated and directed photo/video shoots from start to finish, including location scouting, hiring and managing outside creatives, bringing the inspiration. AllCare Health; Grants Pass, Oregon 2008–2017

AllCare Health, an independent physician association (IPA) and Certified B Corporation, is a network of medical, dental, and mental health physicians. The company grew from $32 million to $500+ million during my tenure. Network Creative Director, 2015–2017

• Oversaw day-to-day activities of remote staff of 10–15 graphic designers, photographers, copywriters and web developers. Reported directly to CEO.

• Drove the development of pattern libraries, brand guidelines, and templates.

• Created premium marketing/advertising assets for medical, health and wellness practices and non-profits.

• Developed key messaging and branding. Spearheaded and managed content strategy. Creative Director, 2012–2015

• Recruited and managed team of 8 external creative professionals.

• Consolidated four distinct lines of business into a single brand identity.

• Provided strategic thought leadership based on a strong understanding of Health industry trends. Art Director, 2008–2012

• Developed and implemented overall corporate creative strategy for four distinct lines of business.

• Managed multiple projects simultaneously. Worked autonomously on complex projects with minimal guidance.

• Produced high-impact original work that boosted membership and measurably increased brand awareness. studiomara 2015–Present

Principal/Creative Director; Ashland, Oregon and Petaluma, California studiomara is my freelancing business where I take on design and branding projects that align with my values and interests. Representative projects include:

• Rebranded 3rd Act, a website and quarterly lifestyle/wellness magazine for the senior market.

• Designed Career and Technical Education (CTE) textbook and workbook for East Coast publisher.

• Created package design for two new CBD product lines.

• Designed and edited four annual 40-page viewbooks for a private K–8 school. Harry and David / Jackson & Perkins; Medford, Oregon 2000–2007 Harry and David, a $400 million company at the time of my employment, is one of the nation’s leading direct marketing, online and retail specialty food and gift companies. Art Director

• Key partner to marketing team and category merchants in providing creative direction for all multi-channel promotions, packaging, and POS visual merchandising signage for 140+ Harry and David stores nationwide, totaling more than 550 marketing projects per year.

• Early adapter to digital and online media in the design and development of a web presence and email campaigns for sister brands Harry and David, and Jackson & Perkins.

• Developed concepts and implementation of Direct Mail campaigns for retail business unit that consistently delivered a 4% response rate.

Graffoto Industries Corporation; Bellingham, Washington 1995–1999 Graffoto was a state-of-the art Canadian textile design company that imprinted fine art on fabric and sportswear. Graphics Manager

• Provided technical training for and supervision of four graphic artists.

• Supervised departmental work flow while coordinating with sales, production, and distribution. EDUCATION

Colorado State University Fort Collins, Colorado; Bachelor of Science Degree Oregon State University Corvallis, Oregon; Project Management Professional (PMP) Certification TECHNICAL PROFICIENCY

Expert in Adobe Creative Suite and Mobile apps

Proficient in Project Management platforms: Asana, Basecamp, Trello Microsoft: Word, Excel, PowerPoint

LEADERSHIP

Rogue Gallery & Art Center Board of Directors, Art Education Committee Chair Mar 2015 – Dec 2019 Women’s Leadership Conference Vice Chair of Marketing Aug 2017 – Jan 2019 The Siskiyou School Board of Directors (Waldorf Education, Grades 1–8) July 2018 – Dec 2019 MARA DOANE resume, page 2 of 2

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