Marketing Sales

LUBNA ALI MOHAMMED

Cell: +971-**-*******

Email: : *********@*****.***

Address: Al Waleed Building, OudMetha, Dubai, UAE, P.O Box# 442, Dubai, UAE

Uniquely Qualified For

Mid Level – Senior Marketing Executive/ Strategic Planner

Highly motivated, energetic, positive with a ‘can do’ attitude. Enthusiastic team player with remarkable problem solving, interpersonal, communication & organizational skills. Expert in managing & executing spend usage, branding and acquisition campaigns. Excellent in providing a competitive advantage to the products by exploring opportunities with various entities. A strong negotiator with an efficient multi-tasking skill.

OBJECTIVE

To seek a career in marketing and ensure a symbiotic relationship by way of leveraging my knowledge and skills to support corporate growth strategies, thereby plough back my learning to construct profitable activities.

SKILLS

Corporate Communications/Public Relations

Content/Copy Writing, Editting & Proof Reading

Competitive, Vendor Analysis

CMS – Wordpress

Direct Marketing & Lead Generation

Event, Exhibition, & Conference Planning, PostEvent Reporting

Good Communication/ Interpersonal skills

Market Research

Multitasking & Time Management skills

Opportunity Management

Project Management – Project Charter & Tracker

Strategy Planning, Implementation & Evaluation skills

Vendor Management

ACADEMIC CREDENTIALS

Bachelors of Business Administration, from Madonna University, State of Michigan, USA (based in Dubai)

PERSONAL DATA:

Father’s Name : Ali Mohammed Khan

Marital Status : Single

Nationality : Pakistan

Visa Status : father’s sponsorship

Religion : Islam

Date of Birth : 10th August 1985

Languages Known : English, Hindi, Pushto

CAREER HIGHLIGHTS

Awarded the Best Performance Award for 2010-2011 (Dun & Bradstreet South Asia Ltd.)

LINKEDIN PROFILE

https://www.linkedin.com/in/lubna-ali-khan-25390334/

Organisational Scan

Regional Marketing Executive with EagleBurgmann Middle East, Dubai, UAE (Aug 2014 – till date) – Subsidiary of Freudenberg group (Germany)

Key Profile:

Market Research:

Perform extensive primary and secondary research to build a detailed understanding of the company’s current and future market potential.

Devise and evaluate methods and procedures for collecting data from internal and external sources (such as meetings, surveys, interviews questionnaires), or arrange to obtain existing data

Extract, Manipulate, Interpret and Analyze Data from all sources both online and offline

Liaising with sales teams to ensure data collection is progressing as per research plan

Business Development:

Develop and maintain customer databases including customer structure, particularly for end users, but also for OEM’s and engineering companies identifying customer / product type.

Activities mainly linked to affiliates in MENA region focusing on customer mapping, opportunity identification & management process, & coordinating with various departments in the group to collect & analyse data related to the region.

International Projects:

Develop and maintain a ‘projects database’ ensuring that the initial process for determining project relevance, strategic importance, lead identification, blue sheet strategy and initial business plan approval are delivered.

Support & drive the implementation of the project selection process, prepare project analysis and update the internal systems with relevant information.

Database Management:

Review and management of regional internal database & systems

Marketing, Events, Exhibitions & Campaigns:

Plan and lead the execution of exhibitions, representing EagleBurgmann or Freudenberg Group in the region

Coordinate with exhibition organizers to fulfill all the necessary participating requirements

Build relationships with international trade organizations and organize meetings with top members. Run direct marketing campaigns in support of the trade organizations. Plan ads in their regular newsletters sent to members.

Run print media ad campaigns and digital media ad campaigns in advance of the event to promote event registration.

Liase with PR team for the development of a PR plan including C-level interviews & editorials.

Vendor management in the region including external databases, media agencies, logistics, creative designers etc.

Manage the CSR campaigns in the region.

Plan, develop and execute product specific/awareness digital campaigns

Marketing & Event Executive with Dun & Bradstreet South Asia Middle East Ltd., Dubai, UAE (Jan 2011–Jan 2014)

Key Profile:

Timely design & creation of marketing projects and campaigns

Assist with the planning, development and delivery of events & roadshows locally & internationally

Setting, communicating and maintaining timelines and priorities on every project

Work with appropriate vendors (AV Equipment, PR, Media, Hotel, Travel, Entertainment) to develop and deliver the event specification and ensure that the style and calibre of the event meets the objectives and target audience

Managing supplier relationships

Managing all the digital marketing campaigns for all events

Engaging & booking of speakers for conferences & events

Produce collateral to event/customer specifications

Generating & compiling of post event analysis

Assist in copy writing and proof reading of collaterals and press releases.

Consolidating activity based marketing forecasts from departments and tracking the actual expense based on forecasts

Update Marketing Budget Sheet Expenses tracking

Update Budget analysis reports on monthly basis

Generate activity-wise reports on monthly basis

Following up and tracking of vendors/ distributors submission of invoices and evidences. Follow up with customers and finance for timely feedback and remittances.

Support role in the marketing activities such as promotions, distributor conventions, exhibitions, etc.

Track competition marketing activities (press ads etc…)

Manage Internet leads from acquisition to conversation

Executing customer's communication via the website and email

Sales Co-ordinator with Dun & Bradstreet South Asia Middle East Ltd., Dubai, UAE (Nov 2009 – Jan 2011)

Key Profile:

Preparation of MIS & Monitoring Sales Numbers & Planning Marketing Activities.

Generating leads via telecalling & Cross selling. Cross selling of various Value Added Services

Research & maintaining Data bases towards customer acquisition for different products & services

Coordinating with the Sales Team to support in client acquisition, retention, upselling, marketing and research activities

Providing Service Support & preparation of Documents like Quotation, Purchase Order, Sales Order, Transfer Order, Invoice etc...

Coordinating between the Customer and the Service Centers for servicing

Coordinating between the Sales Team & the Accounts Team for the prompt delivery of Invoices to the Customers

Interacting with Customers for final feedback

Liaising & Supporting the Regional Manager and the other colleagues and executing jobs as and when assigned.

Monitoring usage pattern of customers & Managing customer database

Managing the needs/requirements of high revenue commercial accounts through extensive follow-up procedures

Implementation of product launches, programs & campaigns to achieve revenue targets.

Marketing Executive with ATN MEDIA – Al Ghurair Group, Dubai, UAE (March 2006 – October 2009)

Key Profile

Supervising the Leads Follow Up Process and suggesting actions

Co-ordinate with front end sales team for Lead conversion

Mange all marketing materials for the company

Supervise and Co-ordinate with email marketing team

Calling regular clients and maintaining a good relationship

Research on new clients to expand database

Sending proposals to the customers

Generating leads.

Following up for completion of paperwork, forms etc.

Supporting sales manager

Customer service [i.e. seeing all customers queries are solved efficiently]

Sales coordination

REFERENCES:

Available on request

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