Social Media Marketing

Susan Metichecchia

Accomplished Designer and creative visionary with experience in digital and print media. Looking to join a dynamic team where my creative talent and skill set will be an asset. Providing design solutions for branding, brochures, data visualization, email blasts and banner ads, event collateral, direct mail, graphic design, landing pages, print ads, presentations, sell sheets, social media, user interface (UI) and web design. Meticulous eye for typography, color, communication and presentations. Experienced with a wide variety of companies, industries, and verticals. Available to work on-site or remotely Software: Proficient in the full Adobe Creative Cloud Suite - Photoshop, Illustrator, InDesign, Canva, Ceros, In-Vision, Sketch, Microsoft Office - PowerPoint and Google Docs Specialties: Extensive background in Digital Marketing, Responsive Design, Developing Online Solicitation, Shopping Sites, Email Marketing, Rich Media Banners as well as Direct to Consumer Banners. Experienced with subscription products, incentive offers, 3rd party upselling and partnership marketing programs. Firm understanding of HTML and web browser capabilities, User Experience, Usability, Search Engine Optimization and Social Media Marketing

07/09 – Present

Graficreative LLC, Marketing & Advertising Agency, White Plains, NY / Creative Consultant – Print and Digital Designer Provide creative consultation, marketing strategy, concept brainstorming, art direction from concepts through final file delivery for major ecommerce, publishing and retail clients. Projects include responsive web experiences, digital B2B selling tools, social brand experiences, data visualization, presentations, infographics, wireframes and event marketing. 10/19 – 07/20

Newmark Knight Frank, Commercial Real Estate Agency, New York, NY / Freelance Art Director / Presentation Designer Engaged daily creating PowerPoint sales presentations and proposals for RFP’s. Also worked in Ceros.com for online presentations. The primary focus was on delivering creative marketing materials for upfront pitch decks. 07/19 –10/19

Ogilvy Health, Advertising Agency, Parsippany, NJ / Freelance Art Director / Presentation Designer Primary focus assisting the creative team on projects targeting Medical Education, HCP Promotion, Patient/Consumer Engagement, and Market Access. All deliverables are executed in PowerPoint and Adobe Creative Suite, utilizing proof HQ.

01/11 – 10/15

Affinion Marketing Group, Optimizing Consumer Engagement, Stamford, CT / Creative Director Crafted and developed concepts for direct response-driven digital campaigns (landing pages, banner ads, emails, web pages, text links) in a wide variety of product categories (credit reporting and management, identity protection, shopping, travel and entertainment).

06/06 – 01/11

Webloyalty.com, Online Subscription Marketing, Norwalk, CT / Senior Art Director Created online promotions that significantly increased membership for shopping and travel clubs. Developed new concepts, and creative-directed design for lead generation projects, landing pages, club websites and email newsletter streams.

01/06 – 06/06

Colangelo Synergy Marketing, Experiential Marketing Services, Darien, CT / Freelance Senior Art Served the creative department on all levels of design. Specialized in point of sale and point of purchase design elements, branding, advertising, interactive, and promotional services. 08/04 – 12/05

Guild Group, White Plains, Marketing Programs & Services, NY / Freelance Studio Manager & Art Director Specialized in sales promotion materials. Managed and acted as a liaison for the creative department. Produced high-res production art hired and scheduled all freelancers. 06/02 – 08/04

Array Marketing, In-Store Marketing Services, White Plains, NY / Graphic Design Director Focused on designing point of purchase. Produced, managed and directed all production artwork to pre-press standards.

10/98 – 06/02

Mechtronics, Global Merchandising Solutions, White Plains, NY / Graphic Design Manager Specifically designed point of purchase material. Handled design and layouts for all graphics in any medium for presentations. Reviewed press runs, match prints and standards of color. Print Buyer: Handled all elements required for print purchasing such as; lithography, hot stamping, direct print, distortion print and silk screening.

Education:

School of Visual Arts, New York, NY

Bachelor of Fine Arts Major: Advertising/Graphic Design SUNY Purchase, Purchase, NY

Major: Psychology

The College of New Rochelle, New Rochelle, NY

Graduate School/Major: Art Therapy

Award: ICON ONE Marketing Services

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