Marketing Digital
Resume:
INFO
*****.*****@*****.***
PHONE
SEEKING MBA IN
ENTREPRENEURIAL LEADERSHIP
William Woods University
Projected Graduation April 2021
BS IN FASHION: TEXTILES AND
CLOTHING IN BUSINESS
Art minor • Marketing minor
University of Central Missouri
August 2008 – May 2013
Cum Laude
ADDITIONAL EDUCATION
Web design courses
The Art Institutes of Pittsburgh
Graphic Design courses
University of Central Missouri
EDUCATION
SKILLS
PROFILE
I’m a passionate marketing professional confident in leading teams and delivering end-to-end marketing strategies. Combining my degree and over 12 years of graphic design and marketing experience, I possess the ability to deliver results in a variety of markets. I thrive when given the opportunity to execute branding and marketing strategies.
PHOTOGRAPHY MARKETING SPECIALIST
Inter-State Studio and Publishing Co. • Sedalia, MO • May 2018 – Present
• Analyze market and trend data on local, regional and national levels to determine what customers are buying, gaps in the market, and product offerings
• Manage and art-direct projects from conception to completion. Including, but not limited to:
• School photography products
• Event photography products
• Sports photography products
• External print and digital marketing
• Sales materials
• Created and tracked project timelines to ensure deadlines are met
• Lead a team of Graphic Designers and Marketing Support Specialists to ensure outstanding work is created and deadlines are delivered on a consistent basis
• Work closely with a Project Manager to guarantee consistent and quality products
• Compile, organize and analyze data for use in reports.
• Organize Focus Groups in order to determine how to better meet customer wants and needs.
• Responsible for the coordination of scheduling model sessions for marketing materials on a weekly basis
• As a member of the marketing department, completed projects that included:
• Implementation of a new CRM system that allows us to better communicate with customers and to better understand their habits
• Creation of a new print and digital Picture Day Guide that helps volunteers make Picture Day run smoothly
• Led a team to implement a new highly-personalized and strategic marketing campaign for over 7,000 schools
• Led the creation of a new program offered to schools from research, creation, and design to implementation
• Marketing team was held responsible for COVID-19 action plan
• Responded by quickly executing a new online store with new product offerings
• Partnered with No Kid Hungry and offered product to a previously untapped market, generating 20,000 new customers
• Shifted the industry standard by going paperless, pivoting toward digital marketing campaigns
EMPLOYMENT HISTORY
CREATIVE MARKETING MANAGER
William Woods University (WWU) • Fulton, MO • June 2016 – April 2018 Creative Marketing Coordinator • March 2015 – June 2016
• Oversaw creation for internal and external marketing to advance the WWU brand and strategic positioning
• Developed and maintained marketing collateral
• University designee to guarantee graphic standards were met across the entirety of the campus
• Designed and managed creative projects (i.e. brochures, view books, email templates, billboards, postcards, posters, table banners) for University initiatives including, but not limited to, undergraduate, graduate and Online recruitment, advertising and event marketing
• Collaborated with writers, videographers, photographers and designers to develop the visual identity of institutional marketing communications to deliver creative and successful results
• Managed projects from time of conception to completion. Including, but not limited to:
• Meeting with clients to establish marketing goals and translate goals into creative strategies
• Tracking projects, adhering to project deadlines, and communicating with clients regarding needed input, content and approvals
• Prioritizing projects according to project scope and timeline
• Planning, coordinating, scheduling and tracking print jobs to assure timely delivery to meet university goals and deadlines
• Worked closely with the Director of Promotion and Publicity and the VP of Enrollment and Marketing to develop and promote the University through visual story telling
• Supervised and mentored three graphic design students, one photography student, one communications student and one full-time marketing graduate assistant in the marketing department and maintained a productive work environment
• Performed event photography and took faculty/staff/student portraits as needed
• Acted as a liaison with internal and external groups to create or maintain partnerships, outreach, and/or development opportunities in support of the university’s marketing objectives
• Obtained bids from a variety of printing and specialty companies to ensure best use of University resources
• Compiled, organized and analyzed data for use in reports
• Member of the JRM implementation team. Roles included:
• Creating and implementing automated email campaigns
• Developing a work flow communication plan for traditional, graduate and Online admissions counselors
• Mentored 20 graphic design, photography and communications weekly as the advisor for the student-run magazine
• Developed and implemented a project request system for the University and created an organized filing system for all marketing projects
EMPLOYMENT HISTORY CONT’D
MARKETING COORDINATOR
Columbia Daily Tribune • Columbia, MO • May 2014 – March 2015
• Coordinated multiple events
• Hello Baby Expo
• Designed and wrote all marketing materials including, but not limited to, web advertisements, eblasts, print advertisements and postcards
• Drove the attendance level to double from the previous year
• Responsible for event layout, design and coordination with location sponsor
• Designed and built 12’ entrance display
• Worked closely with all event vendors to make sure their needs were met
• Maintained all daily social media necessary to promote the event
• Managed event set up, coordinated vendors throughout the event, and worked closely with event staff to ensure to success of the event
• Columbia Daily Tribune Women in Business Awards
• Designed, wrote and scheduled all marketing materials including, but not limited to, event website, web advertisements, eblasts, print advertisements, invitations and postcards
• In charge of all ticket sales and guest list
• Responsible for event layout, design and coordination with location sponsor
• Interacted with event sponsors, guests and nominees to ensure the best experience possible for our clients
• Responsible for creating and implementing all contests held by the Columbia Daily Tribune
• Held accountable for maintaining ad schedules, budgets and customer relationships with all Sponsorship and Trade clients
• In charge of designing, scheduling and updating daily promotional ads for the newspaper
• Worked with the Marketing Manager on a daily basis to create and implement promotional plans for print sections, contests, events, Online specials and more EMPLOYMENT HISTORY CONT’D
GRAPHIC DESIGNER
ProEnergy Services • Sedalia, MO • August 2013 – May 2014 STUDENT GRAPHIC DESIGNER
University of Central Missouri • Warrensburg, MO • May 2007 – August 2013 MARKETING GRAPHIC DESIGN INTERN
Anthem Media Group • Overland Park, KS • Summer 2013 FREELANCE GRAPHIC DESIGN
• Ivory & Lace Bridal Boutique • January – June 2014
• Showcase Sedalia • March - August 2013
FULL-TIME ASSISTANT MANAGER
Windsor Fashions • Overland Park, KS • Summer 2012 Sales Associate • Independence, MO • Holiday Season 2011 PROFESSIONAL REFERENCES AVAILABLE UPON REQUEST
Contact this candidate