Global Director, Marketing & Brands

Joe Parry…

**** *********** ***** *******, ******* USA 1-404-***-**** *********@*****.***

Global Marketing and Sales Executive with a time-tested record of maximizing company and product brand awareness in support of sales growth objectives for highly engineered textile products with end-use applications in apparel, commercial, residential, industrial, and transportation segments. Solutions-driven manager with big picture commitment to mission-vision objectives aligned with company organization and culture. Inclusive team management style designed to combine and empower best organizational talent through entrepreneurial ownership. Adept in establishing collaborative customer relationships for inclusive problem solving delivering leading innovation and winning in partnership. In addition to broad experience in marketing and sales, career accomplishments include:

Company Culture and Brand Identity: Led first initiative to define company culture and marketplace value (USP) as perceived by tier-one and downstream customers across all global regions and market segments. The initiative, defined as ‘We Are’, involved extensive research surveying market and company stakeholders. The two-year project included multi-day offsite workshops attended by all global company leaders and delivered the first ever company mission and vision statements which since served as a basis and overriding compass for strategic planning and company direction.

Elevated Market Perception: Developed marketing strategy and execution plan to elevate company image and market perception as a ‘commodity toll processor’, to an industry leader offering differentiated technologies with highly valued competitive advantages commanding price premiums and brand alliance.

Customer Care: Established ‘customer care’ as key brand component defining customers as all people and organizations within company sphere. Company employees referred to each other as customers with company meeting spaces and showrooms; customer care centers. The result was an overriding commitment to team, dependability, and best-in-class customer support.

Award Winning Product Launches: Winning strategy included unique market-valued positioning, aspirational product brands and names, sample merchandising and support collateral, presentation and story-telling narratives. Dedicated media campaign- print, digital, editorial. Customer brand adoption and partnership.

Corporate Sustainability Report (CSR): Developed and authored first ever corporate sustainability report in response to market expectation and customer demand. The one-year project involved off-campus workshops attended by global sustainability leaders from company and eco-community which. Defined as ‘We Are Sustainable’, the workshops defined company sustainability mission statement and EnLIST®, a four point commitment to environmental stewardship.

COMPETENCIES THAT DRIVE A COMPETITIVE ADVANTAGE

A CAREER RECORD OF TRANSFORMATIONAL LEADERSHIP

Universal Fibers, Inc. Bristol, Virginia USA 2009-2020

Global synthetic fiber producer serving North America, Europe and Asia in commercial, residential, transportation, and industrial segments.

Director- Global Marketing and Brands

Atlanta, Georgia USA

Developed, managed and led all global marketing commitments across diverse textile product segments in apparel, military, commercial, residential, healthcare and transportation, in broad regions including North America, Europe and Asia. Provided market insight and keen understanding of what brand partners value most, and how this is influenced by downstream markets from specifiers to finished product designers and end-use customers.

Reported to the Vice President, Global Marketing and Sales- Key deliverables and achievements:

Established and managed first company brand agency Gensler

Sourced and managed dedicated marketing agency experienced in relevant industries and product technologies

Developed company culture and brand identity not previously defined We Are Two-year initiative

Developed all company brand rules and guidelines not previously defined

Developed all company and product marketing collateral not previously available Print and digital

Designed and launched first ever global company website in multiple languages Authored all content

Developed brand strategy and image Aspirational- human- sustainable- collaborative partnership

Developed product names aligned with brand definition Thrive® Company definer and brand platform

Managed brand discipline across all global regions and market segments Includes company communications

Designed and managed fabrication of all tradeshow exhibits including award winning showrooms at NeoCon

Wrote and distributed all media announcements Press releases, direct email, social media

Provided market support for customer field sales objectives Project and account acquisitions

Provided support and engagement for customer marketing initiatives and events

Worked with customer leadership in achieving common objectives Senior marketing and sales leaders

Managed all company marketing personnel with ‘dotted line oversight’ to related department leaders

Developed, authored and created first ever Corporate Sustainability Report (CSR) Print, digital

Masland Contract. Mobile, Alabama USA 2000-2009

Commercial U.S. based carpet manufacturer specializing in middle to high-end, high performance flooring materials, including broadloom and modular carpet, as well as resilient flooring and area rugs.

Regional Sales Director

Atlanta, Georgia USA

Achieved share gain and top-line revenue growth via strategic initiative designed to elevate company brand and market awareness. In addition to managing all sales for Georgia and Alabama, charged to establish regional office and showroom in Atlanta, Georgia, which included site sourcing, facility design oversite, construction, staffing, and staff management.

Reported to Regional Vice President- Key deliverables and achievements:

Established and managed first regional company office and showroom based in Atlanta, Georgia

Managed all sales and showroom staff

Managed all showroom merchandising and product display

Coordinated all sales and marketing industry events

Grew top-line sales revenue, 23%

Expanded end-use market segments to include government and retail sectors

Launched first ever modular product offering

EDUCATION AND PERSONAL INTERESTS

BS Business, Marketing and Communications – Drexel University, Philadelphia, Pennsylvania

Family, College Football, Golf, Hiking, Road and Trail Biking

WINNING WITH SUSTAINABLE GROWTH THROUGH LEADERSHIP EXCELLENCE IN MARKETING AND SALES

Customer Program Development

Co-Branded Marketing Campaigns

Field Sales Support and Training

Collateral Development Print-Web-Digital

Product Launch and Merchandising

Global Experience- International Brands, Customers

B2B and B2C Content Development Experience

Strategic Planning Execution

Project Management On Time On Budget

Skilled Content Writing Media-Website-Product

Agency Management Experience

Brand Messaging Campaign Development

Media Relationship Management

Advertising Digital-Social-Print Quantifiable

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