Marketing Manager Data

Bernhard Griesbach

***** ******** **., *******, **, 32827

Phone 407-***-****, E-Mail: ****.*.*********@*****.***

http://www.linkedin.com/in/hans-b-griesbach

Focused, proactive & results-oriented Senior Business Development and Marketing Manager, bringing along 10+ years of experience in driving business lead generation and appointment setting in regional and global market landscapes. An intuitive leader with acute business acumen and expertise in channel development and market penetration to align core business, revenue, and growth goals, enhancing ROI. Adept at developing and executing business plans and marketing strategies to achieve volume and profit across each of the company's business lines.

Legally able to work for any company in the US

SKILL AREAS: • Efficient business data research through BI & Big data • ROI expansion & business continuity • Result-driven B2B & B2C negotiation and solution selling • High-level networking • Team building and influencing • Collaborative problem-solving • Analog, social and digital brand strategy and execution • Fast-paced design thinking • Customer journey formulation • Fluent communication skills & creative writing in English, German, Spanish, and Portuguese (fluent), as well as in French and Italian (essential).

PROFESSIONAL EXPERIENCE

Platz Group - Business Marketing Consultant 2019 – 2020

Hired to execute data-driven prospecting and valuation of the US market for a rapidly growing casual fast-food chain, building concise business plans to lay out future food-service product strategy for rapid US expansion.

Research client's economics through social-media interactions, discerning and contrasting relevant data with shadowing, interviewing, and surveying to profile current and future costumers' preferences.

Lead the implementation of annual strategic planning, training personnel accordingly to enhance output, building an energetic working environment to better cater to customers' insights.

Cleanse and interpret data analysis in brief presentations for C-level stakeholders, recommending constant and useful improvements to current and future strategy and F&B product propositions for further review by the board.

Seguros Equinoccial – Head of Marketing 2017 – 2019

Recruited to build and carry out full-blown strategic marketing programs for the next three years aimed at amplifying the company's profit both domestically and abroad.

Led the development of an IoT driven car insurance product, paired with an in-house developed app, and an on-line proprietary training tool, launching all in less than three months, migrating 7.500 current customers and onboarding 2.000 new ones within the first 60 days after launch.

In four months, constructed customer segmentation algorithms for > 300k database, optimizing value propositions, pinpointing more profitable channels, while fine-tuning CX in current outputs.

Within 30 days, mapped and executed B2C & B2B field sales management canvas for 20/80 segments and new potential niches, reducing time to market by 20 days and automating marketing programs on Marketo platform, based on data analysis, diversifying revenue streams.

Deployed a consolidated Omni channel service platform in two months, integrated with Marketo to simplify and automate customer engagement, increasing capacity by 8.100 calls/month, reducing overhead expenses.

International Chamber of Commerce – Managing Director 2015 – 2017

Joined the Chamber to turn around its operation to manage, supervise, and restructure its use of resources and performance, within one year, to better profit new business projects for the benefit of >90k members.

Led the implementation of the ICC platform, based on local and regional data analysis, defining conditions and best practices, as well as prospecting and affiliating first local partners.

Proactively restructured and reduced operating costs by $38.9M within six months, leading the Chamber to generate first profits in years.

Created a highly motivated customer development team, developing internal talent, to better manage customer calls, boosting member interactions to over 40.000/month within 60 days.

Pichincha Financial Group (Banco Pichincha C.A.) 2011 – 2015

Marketing Manager – Product Development 2014 – 2015

Promoted to this position to reorganize the b2b & b2c Insurance and Foreign Trade divisions, to turn around heavy operational costs and losses, and to redesign the banks' internet-banking platform, exploiting usability data.

Reconditioned the product portfolio, marketing strategy, and sales channels to increase YOY revenue by $66M, and reduce overhead costs by $15M within four months.

Created 39 new on-line payment products, in less than six months, based on customer data and research, coordinated efforts with four TPA's and consolidated three data sources, to optimize UX, while reducing costs.

Effectively condensed and automated over 100k of call center inbound inquiries, restructuring from 1,000 to 200 operators.

Corporate Chain Finance Director 2011 – 2015

Recruited to lead the creation and expansion of a new business unit within Corporate Banking to develop financing products for the supply and distribution chains of corporate customers, based on transactional data.

Designed, developed, and launched B2C web-based factoring automation platform, with Omni channel service feed, processing 700+ invoices per month, generating profit within two months.

Drove rapid growth of financing chains with anchor companies including Holcim, Coca Cola, Nestle, SAB Miller, i.e., and 5,000+ of their customers/suppliers, from 14 chains, generating $11M in assets by 2011, to 102 chains / $130M in 2015, with a highly motivated and trained team of three.

Incorporated more than seven new both on- and off-line service offerings, diversifying income streams in four countries, generating approx. $40M of new revenue for regional bank operations in less than two years.

Pichincha Financial Group (Banco Universal S.A.); Regional Manager 2009 – 2011

Pichincha Financial Group (Banco General Rumiñahui); Assistant Marketing Director 2004 – 2009

PROFESSIONAL DEVELOPMENT & CREDENTIALS

Master's in Business Administration, University of Stuttgart; Stuttgart, Germany

Technical diploma in Big Data Marketing; Madrid School of Marketing, Spain

Degree in Product Development Management; University of California, Berkeley

Diploma in Marketing Management; Monterrey Institute of Technology, Mexico

Certificate in Strategic Thinking; Monterrey Institute of Technology, Mexico

Certificate in Innovation; Monterrey Institute of Technology, Mexico

Certificate in Marketing Automation; Monterrey Institute of Technology, Mexico

Management Development Program; IDE Business School, Ecuador

Diploma in Brand Equity & Brand Communications; Branding, Ecuador

Certificate in Design Thinking and Strategic Planning; Baytech, Peru / Ecuador

Applied Statistics (Windows 10 and Office 2016); New Horizons, Ecuador

Technical Skills: MS Office, 365; Google Suite; Adobe Suite, Videoconferencing (Zoom, Hangouts, Webex, a.o); CRM (Salesforce, Hubspot, Dynamics); Marketing Automation Programming (Hubspot, Marketo, Prospect.io); Data Visualization Tools (Qlick, Power BI, Tableau, Watson Analytics); HTML; CMS (WordPress, Joomla!, Radiant); P2P Apps, i.e.

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