SUMMARY

KATIE THEULEN

BEAUTY SALES CONSULTANT

EXPERIENCE

Salon Service Group · (Largest privately owned hair care distributor in U.S.) Outside Sales Representative · West Des Moines, Iowa · August 2015-Present Manage close to 100 brick and mortar salons with a total of 255 stylists’ accounts · Responsible to helping grow each salon business through retail sales · In charge of strategic planning meetings with owners to setup successful retail sales via marketing and education on a monthly, quarterly and yearly basis · Developed individual marketing campaigns for rapid sell-through · Hold each salon accountable to achieve the maximum monthly sales requirements for reward earnings · Have grown territory sales nearly 300% over the last 4.5 years · Doubled the number of accounts through networking and building rapport and partnerships quickly · Understand business challenges, develop creative solutions and follow through plans · Meet and exceeded sales revenue goals · Present and negotiate bringing new brands into salons

Penelopie Beauty Bar · (Blowout, hair styling and makeup salon) Co-Owner/Manager/Makeup Artist · Clive, Iowa · November 2013-April 2016 Concept to fruition of business · Employee management/motivation · Customer service/makeup applications · Developed and designed marketing strategies and company branding · Hiring responsibilities · Scheduling · Organized/conducted staff trainings · Financial budgeting/payroll · Developed goals based on yearly marketing/sales calendar · Strong focus on staff retail sell through and own client retail upsell

Blond Genius · (High end women’s clothing and denim boutique) Sales Manager/Creative Director · West Des Moines, Iowa · April 2012- November 2013

Designed quarterly catalogs, emails, store signage and other marketing pieces/promotions· Updated all forms of social medias · Conceptualized, prepared and directed photo shoots· Created store branding consistency · Updated floor sets and merchandising · Established and maintained customer relationships · Researched new brands and trends to bring into the store Beauty Marked · (Freelance makeup business)

Co-Owner/Manager/Makeup Artist · West Des Moines, Iowa · May 2010- November 2013

Obtained new clients with strong referral system · Performed client makeup applications· Hired/scheduled staff · Educate/mentored employees · Established branding · Grew business to later open a storefront · Sold services and talent Meredith Integrated Marketing · (Magazine publishing company) Graphic Designer · Des Moines, Iowa · July 2009-April 2012 Brainstormed and designed layouts for several magazines, catalogs and e- newsletters · Planned and coordinated photo shoots · Managed time effectively to meet deadlines for multiple overlapping projects MAC Cosmetics · (Retail cosmetics counter)

Makeup Artist/Sales Consultant · West Des Moines, Iowa · May 2008-March 2010 Consistently top counter salesman and exceeded monthly sales goal 120%+ · Applied makeup on customers to help close sales or upsell · Mastered makeup techniques and trends · Assisted with product choices based on customer need Customer-oriented, strategic-thinking

beauty sales consultant with 11 years

of experience in building relationships,

cultivating partnerships, retaining

top accounts and growing profit

channels by establishing trust. Highly

persuasive professional known for

exceeding targets.

C O N T A C T

ade16o@r.postjobfree.com

515-***-****

8265 Nelson Street

West Des Moines, Iowa

E D U C A T I O N

GRAND VIEW UNIVERSITY

Bachelor of Arts Degree

Graphic Design

(summa cum laude)

2010

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