Social Media Marketing

Colleen Harig

Phone 219-***-****

E-mail *************@*****.***

Experienced and well-rounded full-stack marketer with a unique background in business development and finance and 5+ years experience growing high-tech B2B startups. Seeking to leverage my marketing and demand generations experience to plan and execute integrated marketing campaigns to increase brand awareness, generate leads, and grow the sales pipeline for a B2B SaaS startup.

Work History

2018-11 - 2020-04 Marketing Manager

Petuum Inc, Remote

• Developed and executed a go-to-market demand generation plan for an AI startup, which led to wins or opportunities with 70% of top target enterprise accounts.

• Led all digital marketing operations and campaigns - website, SEO, email, social media, webinars, landing pages, and content creation.

• Implemented, managed and continuously optimized HubSpot, Google Analytics, and other tools to monitor and analyze marketing/sales metrics.

• Collaborated with senior sales, product, and other executives to create best practice marketing initiatives and positioning for vertical markets.

• Organized all aspects of online and in-person events - lead generation, vendor management, brand awareness, collateral and presentation creation. 2017-10 - 2018-11 Director of Demand Generation

Trackforce, San Diego, CA

• Designed, executed, and managed comprehensive global demand generation strategy leveraging email marketing, paid media, trade shows, and content marketing for a SaaS startup.

• Developed and executed new paid media strategy in 9 international markets, which generated 55% more sales qualified leads with a 27% decrease in cost per lead.

• Implemented HubSpot and Salesforce to monitor the complete lead lifecycle and deliver CRM reporting and marketing analysis to illustrate how marketing initiatives impact revenue.

• Hired and oversaw sales development team to increase outbound lead generation efforts in priority markets.

2015-11 - 2017-07 Director of Marketing

StackIQ Inc (acquired By Teradata), San Diego, CA

• Conceptualized, executed, and managed digital demand generation and nurture campaigns for both enterprise and open source SaaS products.

• Organized customer, partner, and open source community events including, Stackifest (annual user conference).

• Managed sales development team to increase lead generation efforts.

• Led the website re-launch of www.stackiq.com in 2017 and continued the ongoing frontend maintenance and content creation. 2015-01 - 2015-10 Business Development Manager

StackIQ Inc, San Diego, CA

• Identified and pursued executive decision makers and target accounts to generate new business opportunities.

• Planned technical seminars across the country to generate leads and provided booth support at industry trade shows.

2013-07 - 2015-01 Planning Analyst

Teradata, San Diego, CA

• Managed the financial process and outlook for consultants and contractors, ensuring liability was accounted for through necessary journal entries.

• Calculated the monthly software royalties recording the liabilities to ensure vendors received the correct payments on time.

2013-01 - 2013-05 Business Development Intern

Saambaa, San Diego, CA

• Generated new sales opportunities through emails, cold calls, and trade shows.

• Helped develop new ideas to improve early-stage tech startup. Education

2009-09 - 2013-05 Bachelor of Business Administration: Finance, International Business

University of San Diego - San Diego, CA

Software

• Marketing Automation & CRM: HubSpot (Certifications: Inbound, Inbound Marketing, Contextual Marketing, Marketing Software, Sales Software), Salesforce, Zoho, PersistIQ, Zapier

• Web Development: Wordpress, SquareSpace, CSS, HTML,

• Google: Analytics, Tag Manager, Data Studio, Search Console, Keyword Planner

• Paid Advertising: Google Ads, Bing Ads, Capterra PPC, LinkedIn Ads, Facebook Ads, Twitter Ads, AdRoll, Yandex Ads, SEMRush, SpyFu, Opteo

Contact this candidate