BRUCE J. CHINICH

**** ****** **** ***** ade0ox@r.postjobfree.com

Roseville, CA. 95747 925-***-****

SUMMARY

A results driven, creative, and self-motivated Marketing Manager with 23 years of experience and increasing responsibility in project, field/events marketing and operations in the communications and managed IT services industries. An expert leading internal and external business solution partners toward reaching end goals and objectives. Proactive leader and strategist in the implementation and management of programs, incentives, projects and a marketing budget designed to drive sales and customer retention at a regional and national level. Skilled in supporting various direct and indirect sales channels simultaneously over a nationwide geography seeking to exceed corporate goals and objectives. EXPERIENCE

TPX Communications

Marketing Manager

2014-2020

• Developed and managed 25 nationwide technology summit events delivering $40M new logo contracted revenue

• Directed, mentored, and supervised internal sales to optimize appointments and revenue generation

• Initiated and strengthened marketing partnership with Cisco, Fortinet, Velocloud, Poly and Datto using relationship to grow interest and revenue

• Managed and trained sales department monthly on the use and benefits of the vendor referral program using meetings, webinars, incentives to grow participation and generated revenue growth YoY

• Produced annual marketing budget and plan analyzing ROI of previous year’s programs

• Created and managed corporate webinars bringing together internal and external SME’s generating appointments, referrals and revenue

• Leveraged Marketo, Constant Contact, and Outreach to execute nurturing emails based on persona and interest

• Recognized for strong work ethic receiving 2017 employee of the quarter award

• Managed national, regional and local tradeshows, lunch and learns, and sporting events to generate interest and appointments for sales

Sprint Nextel

Marketing Operations Manager

2000-2014

• Leader and corporate point of contact for authorized representative location expansion and remodeling over multiple areas

• Primary contact for corporate audit preparedness and coaching

• Develop, analyze and present sales data for sales managers and directors including monthly and quarterly operational reviews

• Develop, manage, analyze and report on sales support programs as directed by managers and directors

• Primary contact for all customer service, operational issues and escalations concerning indirect channel

• Partnered with local and national vendors to develop lead programs supporting B2B sales

• Developed direct sales incentives managing and reporting costs and results

• Managed regional trade shows from beginning to end including follow-up and reporting results Lambda Advanced Analog

Marketing/Sales Manager

1997-2000

• Marketing leader developing collateral and a website driving new logo business

• Sales Manager responsible for driving new logo sales and customer sales resulting in revenue increase YoY

• Developed customer service program increasing customer satisfaction and lowering customer returns

• Managed involvement in national trade shows from beginning to end including follow-up and reporting results EDUCATION

University of Idaho

1991, Bachelor of Science, Business, Marketing

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