MIRAL MOURAD

Townhouse *** Porto Arabia• The Pearl, Doha • 55269830 • ade0l6@r.postjobfree.com

OBJECTIVE

A strong communicator with extensive knowledge in the field of marketing is seeking to serve in a dynamic environment where I can fully utilize my knowledge and inter-personal skills for the success of the organization. WORK EXPERIENCE

Head of Marketing

Leisure, Qatar

1/2020 - Current

Worked closely with management team to strengthen Leisure position as a 100% Qatari owned company and setting it as the number one entertainment hub in Qatar.

Responsibilities included;

Crafting strategies for all Marketing teams, including Digital, Advertising, Communications and Creative

Preparing and managing monthly, quarterly and annual budgets for the Marketing department

Setting, monitoring and reporting on team goals

Overlook design process for branding, positioning and provide input on pricing strategies

Ensure brand message is strong and consistent across all channels and marketing efforts (events, email campaigns, web pages and promotional material)

Building relations with stakeholders; media, influencers, DFC mangment …etc.

Analyze consumer behaviour and determine customer personas

Identify opportunities to reach new market segments and expand market share

Monitor competition (acquisitions, pricing changes and new products and features)

Coordinate sales and marketing efforts to boost brand awareness

Participate in the quarterly and annual planning of company objectives Freelance Consultant

Freelance Consultant, Houston, Texas

12/2011 - 01/2016

Provided consultancy services to several PR agencies in Egypt :

• Delivering insights for agencies regarding existing clients in terms of how to maintain and grow the business which resulted in expanding and strengthening the agency/client relation

• Advised agencies on potential sectors to penetrate resulting in driving new business

• Assisting in recruiting senior team members leading to business stability and growth

• Developing marketing plans for different sectors including; Educational, FMCG, Retail and Financial

• Reviewing existing communication plans for strategic advice. Account Director

Weber Shandwick, Egypt

09/2010 - 09/2011

Managing all aspects related to Agency/Client relationship. Heading the Client relations team and all supportive functions internally and externally.

Responsibilities included;

• Strategic consulting and business development for clients

• Developing long term plans and program recommendations for clients

• Locating new business opportunities for agency and developing new initiatives to drive business

• Providing internal guidance and training to team members

• Managing budgets and assessing return on investment

• Planning and executing several crisis management plans.

• Handling internal communications and agency reputation management

• Key accounts handled ; McDonald’s, ExxonMobil, P&G, General Motors, Barclay's Bank, The Coca-Cola Company, Intel, BNP Paribas, British American Tobacco, Accor and Palm Hills development. Marketing Manager

adidas, Egypt

08/2008 - 08/2010

Worked directly with General Manager and aligned with Regional Marketing Manager to set a strong foundation for adidas and create awareness of the company’s different brands Responsibilities included;

• Managing and directing marketing budgets according to brand priorities

• Locating opportunities for different products and initiatives

• Localizing and executing full fledge marketing campaigns

• Developing KPI’s and measuring tools to test effectiveness of campaigns

• Planning and executing internal communications plans

• Building relations with key influencers ;media personal and key sports figures

• Locating new channels for product distribution

Client Relations Manager

Weber Shandwick, Egypt

07/2005 - 08/2008

Managing multiple accounts and providing consultancy to clients while ensuring appropriate executions of plans in accordance of the timelines.

Responsibilities included;

• Developing communication plans and recommendations for clients

• Generating new ideas and opportunities to ensure positive brand building

• Generating ideas for media outreach

• Managing day to day work plans for team members under supervision

• Key accounts handled; Vodafone, Puma, GSK, Sanofi Aventis, Hilton and HC securities and investment EDUCATION

Maastricht School Of Management Egypt/Netherlands

MBA in Marketing, GPA: Very Good

2008 - 2010

Thesis topic; The impact of sponsorship as a promotional tool on consumer attitude. Objective of the study; to investigate the sponsorship attributes and their impact on altering or forming the consumer attitude towards the relevant brands.

Arab Academy For Science & Technology Egypt

B.S in architectural Engineering & Environmental Design, GPA: 3.00 1997 - 2002

Graduation project: ‘Astrological edutainment center’. Mixing modern technology with environmental friendly elements to be guide lines for proceeding with technology thus preserving the environment. SKILLS

Computer Skill:

Proficient with Microsoft office

Basic knowledge of AutoCad, Photoshop and 3D Max Language Skills

Fluent in written and spoken Arabic and English

Proficient in spoken French

Basic knowledge of spoken Spanish

VOLUNTEER WORK

Gala Co-Chair and Silent auction Chair 2017-2018

Westside Montessori School

Responsibilities included:

Designing and executing Gala communication plan

Participating and negotiating deals will all third party vendors

Contributing and executing the Gala dinner event

Executing several events prior to Gala to highlight the importance of the Gala and create a hype around it PTO Secretary 2018-2019

Barbara Bush Elementary

Responsibilities include:

Participating in all PTO functions

Recording and managing PTO monthly meeting

Steering successful meetings in accordance to Robert Law LEGAL STATUS/ NATIONALITY

American / Egyptian sponsored by spouse

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