Marsie M. Rowan
Organized and creative professional with proven marketing skills and a desire to learn more. Possesses thirty-five years’ experience in marketing communication, with high quality results and efficient use of limited budgets. Known to be easy going, quick to respond, and a team player. Proven Skills in:
Basic Word and Excel
The Verdin Company, Cincinnati, OH 2004 – 2020
World-renowned, six generation family manufacturer, pioneer, and innovator of cast bronze bells, digital carillons, clocks and towers.
Marketing and Graphic Designer
Dramatically improved company branding with updated marketing materials bringing a more cohesive image to a 175-year-old company.
Further developed photo-renderings into important closing tools for the sales department
Scope of Skills
Designed and wrote marketing communication including brochures, print and web-based ads, trade show point of purchase and signage creating a more developed branding for the company.
Created photo-renderings for the sales department showing our products on a customer’s site, thus assisting the customer or their committee to realistically visualize the product as it would be installed. These renderings helped close many sales.
Developed and maintained strong relationships with media reps, printers and other outside vendors. This resulted in negotiating the best price for each project.
Managed inventory of digital images of company product installations, cropping and retouching as needed to become useful marketing images, recommended images suitable for each project. Supplied relevant images to the sales staff as needed in working with clients.
Renamed and optimized all website images. Designed a new section for the website.
Managed company trade show participation including creation of an annual budget, securing booth space and services, and creating needed point of purchase.
Art directed photography from product shots to company group shots.
Assisted with company special events by recommending and working with outside vendors, ordering products and catering, and supervising set up and tear down.
MARSIE ROWAN PAGE TWO
Baldwin Piano & Organ Company, Cincinnati, OH 1988 – 2001
Founded in 1862, became the largest piano manufacturer in the Midwestern United States by the 1890s.
Director of Advertising
Director of Concert & Artist Division
Managed a team of eight and total operating budgets of $5MM.
Directed all company marketing and advertising for several brands and divisions.
Maintained relationships with national performing arts venues, symphony orchestras, major recording artists and supporting organizations.
Education and Training
University of North Carolina at Greensboro
Two years completed, Department of Music
Michigan State University Continuing Education Department, 6-hours credit Marketing
Completion of American Advertising Federation’s Media School
University of Cincinnati. Leadership workshops, 6-hours credit
Basic Word and Excel