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Manager Marketing

Fairfax, VA, 22033
August 01, 2020

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Raoul P. Farcot, MBA LinkedIn 410-***-**** Fairfax, VA 22032/Dhahran, Saudi Arabia 31311 Strategic Research Advisory Consultant

Expertise in Open Source Market & Technology Intelligence Collection, Analysis and Decision Support Proven track record in designing and implementing competitive intelligence solutions and analyzing value chain/technology/policy developments across activity sectors and markets. Highly skilled at strategic research and analyses in the energy sector, including mid-to long-term technology and policy disruption forecasts and impact assessments, market opportunity assessments, strategic partnerships, and M&A due diligence. Holding U.S. and French passports; authorized to work in both the U.S. and in EU28. Strengths Highlights:

Effective at managing all phases of evidence-based strategic research project lifecycles, including defining Management’s decision support information requirements, assessing strategic implications and research objectives, establishing effective analytical and reporting frameworks, defining achievable project delivery timeline and milestones; identifying and allocating Best-in-Class analytical resources for successful implementation.

Experienced in providing strategic intelligence advisory support to corporate decision makers across the oil & gas value chain – including, E&P, refining & marketing, retail & distribution.

Thorough structural and contextual understanding of conventional and renewable energy systems and infrastructure.

Native French speaker; fluent in English; functional in German; basic in Russian. Core Competencies:

Competitive Analysis Strategic Intelligence Market Research Project Management Renewable Energy Emerging Technology Monitoring /Analysis Strategic Research/Process Consulting Value Chain Due Diligence Technology Commercialization Market entry Due Diligence Disruptive Technology Forecasting Impact Analysis Agent-Based Computational Modeling Policy Intelligence/Analysis Research Resources Management Workflow Planning Education

MS Global Security & Energy (in progress) JOHNS HOPKINS ADVANCED SCHOOL OF GRADUATE STUDIES, Washington DC

MBA in International Marketing THE AMERICAN UNIVERSITY, Washington, DC

BA in Business Administration THE AMERICAN UNIVERSITY, Washington, DC

Baccalauréat Degree (with honors) LYCÉE PRIVÉ ST. MARC, Lyon, France Professional Experience

SAUDI ARAMCO, Dhahran, Saudi Arabia 2013 to Present

(The state-owned oil company of the Kingdom of Saudi Arabia; a fully integrated, global petroleum and chemicals enterprise) Market & Technology Intelligence Consultant –Technology Oversight & Coordination (TOC) - Technology Strategy and Planning Dept.(TSPD) 2018 to Present Tasked with defining and implementing analytical and reporting research frameworks to address the market and competitive due diligence requirements associated with each phase of R&D including: 1) Emerging technologies and strategic trends scanning and analysis in support of R&D Portfolio Planning; 2) IP Competitiveness and technology valuation due diligence - in support of Technology Proof of Concept and Prototyping; 3) Market valuation, market mapping and strategic entry due diligence in support of field testing and scaled deployment. Key requirements are partially based on direct input from end users and/or decision makers in the R&D organizations. Also defining, identifying and acquiring internal and external research resources to address key requirements.

Deliver direct/concurrent competitive IP analyses, market valuation assessments and strategic market entry/commercial due diligence for multiple technology projects in the TOC’s Portfolio, ranging in value between ~$10-$150 million.

Deliver monthly strategic trends assessments for emerging and potentially disruptive technology sectors in support of TOC’s R&D portfolio planning efforts with an estimated cumulative value of >$1 billion. Adjust process/resources and configuration of work-streams in real time while working toward implementation.

Assigned to a newly-formed Long-Range Technology Outlook department; focused on compiling and delivering disruptive technologies and policy forecasting models. Provided department with strategically relevant, early warning information on key oil demand markets, as well as policy intelligence, and technology modeling/forecasting support services. Raoul P. Farcot, MBA Page 2 LinkedIn 410-***-**** Fairfax, VA 22032/Dhahran, Saudi Arabia 31311 SAUDI ARAMCO, Dhahran, Saudi Arabia 2013 to Present

(The state-owned oil company of the Kingdom of Saudi Arabia; a fully integrated, global petroleum and chemicals enterprise) Strategic Intelligence Manager – Corporate Planning /Strategy & Market Analysis (S&MA) - Strategic Planning Dept. (SPD) 2013 to 2018

Established a competitive intelligence department to meet strategic information gaps of corporate decision makers across domestic and global operations, including Upstream, Exploration and Production, New Business Development, Downstream Investment Operations, as well as Refining, Marketing and Distribution. Department included eight senior market and competitive intelligence analysts and a yearly budget of $US 12 million.

Institutionalized external performance benchmarking processes and resources /competitive Key Performance Indicators benchmarking framework (Competitive KPIs) still in use today.

Provided strategic insights and value chain/geopolitical due diligence in support of multi-billion-dollar international petrochemical and refining investments in key export markets.

Established a network of SMEs and a portfolio of seven external research providers; doubled department size in the first two years and delivered >15 major studies of strategic relevance with detailed assessment and insights on local value chain, geo-political environments, and risk/reward analyses. CIPHER SYSTEMS, LLC, Annapolis, MD 1998 to 2013

(Innovative competitive intelligence tools and world-class competitive strategy consulting services for F500 clients in healthcare, telecommunications, consumer goods, and energy industries) Vice President, Commercial Services

Project/Account Manager

Senior Consultant and Research Analyst

Joined this competitive intelligence solution start-up as a consultant and earned promotions to eventually develop and manage global corporate accounts portfolio. Established and developed global retainer subscriber accounts across industry sectors in the US, Western Europe, and Latin America. Structured and managed all facets of Cipher’s strategic research division, including sales and marketing, project management and resources development. Launched, recruited and managed a network of market and technology expert consultants.

Played a key role in Cipher’s transformation to a multimillion-dollar company with >20 Fortune 500 customers in 16 years; achieved double-digit growth and generated in excess of $15 million in consulting revenues.

Developed and implemented the Global Research organization, including the Brazil office in Sao Paulo that achieved a 50% growth in revenue in less than two years.

Created a major advantage in the niche competitive intelligence market space, improving partner status with IBM/Lotus and Microsoft; selected to implement a global solution for one of the leading petroleum organizations in South America.

Championed the shift from niche software consultancy to an enterprise market intelligence systems integrator. Additional Projects Highlights:

Screened potential candidates for a global HR management client considering an $18 million German acquisition.

Benchmarked the North American absence management consulting market on behalf of a Big 5 consultancy.

Forecasted market entry strategy for a large South American petroleum company’s leading competitor in the Brazilian Market; saved >$800 million during initial market entry.

Established an early warning process to monitor pre-clinical trial activities of leading healthcare players in the U.S. and Western Europe on behalf of a global pharmaceutical client; process generated $100 million per year.

Managed the implementation of a global competitive intelligence solution for a leading multimedia satellite broadcaster in the United States.

Raoul P. Farcot, MBA Page 3 LinkedIn 410-***-**** Fairfax, VA 22032/Dhahran, Saudi Arabia 31311 KOTLER MARKETING GROUP, Washington, DC 1996 to 1998

(Global consulting and training firm, specializing in sales and marketing) Project Manager

Performed benchmarking studies, reducing customer churn rate by >25% for a leading US/Asia telecom provider.

Successfully managed and implemented a strategic marketing engagement to improve the market positioning, streamline the reseller network and lower the distribution cost of Michelin’s Earthmover division.

Implemented a series of training seminars for >120 European executives of a global European airline- boosting revenues and customer retention.


IMEX MANAGEMENT INC., Charlotte, NC Served as Senior Consultant; commissioned by the French cities of Limoges, Bordeaux and Marseille.

Identified two joint ventures and one greenfield investment project potentially worth more than $30 million. Increased direct marketing campaign efficiency by 20% for the Division of Economic and Trade Partnership. Collaborated with potential U.S. investors in North America to organize trade missions to France.

THOMSON-CSF CANADA, LTD., Ottawa, Canada Recruited as Industry Analyst by International Corporate Division in Paris. Performed competitive analysis and collaborated with document retrieval services, trade associations and investment firms in Canada and the U.S. Analyzed technological and political developments in Canada. Forecasted, monitored and provided long-range status assessments and renewal forecasts of leading defense programs in Canada.

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