Experienced Senior Management Executive

C O V E R L E T T E R

Dear Sir/Madam:

I believe that I am best suited for this position because of my international management experience as a Management Consultant wherein I was exposed to different industries’ best practices and actual business operations through consulting and applied business execution.

My cross functional and well-rounded exposure in sales, marketing, business development, operations and finance with various industries makes me more qualified. I am mature, resourceful, reliable and with excellent organizational and project management skills. I also have a strong I.T. background. I am an internet savvy person in which I am always abreast with current technological updates namely social media, web and mobile technology. My experience in Sales, Marketing, Business Development and Strategy, General Management Operations, Financial Management, Business Process Improvement, Change Management and Business Transformation makes me more an excellent choice for the position you are opening. You may contact me anytime at 096******** / 091*-***-**-** / . I hope to hear from you soon. Sincerely yours,

Gerald Degala

GERALD C. DEGALA

Email: **********@*****.***

Mobile No. : 096******** / 091********

Bacolod City, Philippines.

HIGHEST ACADEMIC EDUCATION LEVEL ATTAINED:

GRADUATE OF MASTERS IN BUSINESS ADMINISTRATION (MBA) P R O F E S S I O N A L S U M M A R Y

Number of Years of Experience

25 Year(s) of Experience in Strategic Sales and Marketing, Business Development, Financial Management and General Operations Management. Strategic Specialty / Strengths

Experienced turnaround & transformation Top Management Executive Sales, Marketing, Operations, Training, Learning and Development, Organizational Development and Human Resources, Finance, Supply Chain Management and General Operations Management

My main strategic strength is my ability to move off established ideas and delve into unexplored territories successfully.

Expected Results

I can help chart the direction of the company over the next 5 years, Identify critical key performance indicators and improve the alignment of corporate performance measures to true business drivers; Play a critical role owning and delivering the plans and other market insights, customer segmentation & competitive analysis, metrics, forecasting tools and methodology, and analytical tools where applicable, Manage all go-to-market activities, Identify, evaluate and analyze new ICT trends and developments to appraise company's management of the potential impact and emerging challenges and opportunities, Recommend changes in basic structure and organization to ensure effective fulfillment of objectives assigned to it and provide the flexibility to move swiftly in relation to marketing problems and opportunities and Play a crucial role in learning and development. I achieve success through strategic management decisions. I am a very competitive person and thrive on an environment where entrepreneurial spirit is encouraged. If you need a business builder and developer hire me, I am the right person for the job. Time is gold for me and I give my best shot to manage the resources efficiently, organize and train a highly effective and equipped team, and most of all create a compelling strategic plan and tactical position to face the challenge. Summary of Achievement

Experienced senior executive who has generated significant impact through the strategic and tactical direction of both B2C and B2B marketing divisions A Certified Change Champion and Innovator

25+ years of consistently successful management experience with companies ranging from entrepreneurial ventures to mid-size corporations at different stages of lifecycles and maturity. Expert in Organizational Development, and highly capable of developing a knowledge driven and learning organization creating a corporate culture that is conducive to innovation, risk-taking, and trailblazing. Strategist and successful in developing and executing policies and programs by continuously realigning corporate resources with goals, objectives and policies. C A R E E R H I G H L I G H T

Academic Industry Experience

DEPARTMENT CHAIR

Management, Marketing, Office Management and Supply Chain Management JOSE RIZAL UNIVERSITY

October 20011 to November 2011

PROFESSOR

ADAMSON UNIVERSITY

October 20011 to November 2011

PROFESSOR

OLFU - Our Lady of Fatima University

October 2009 to March 2010

PROFESSOR

Far Eastern University of East Asia

Jun 2009 to October 2009

PROFESSOR

Global City Innovative Colleges

Jun 2007 to October 2008

Industrial Experience

GENERAL MANAGER

KAKING HARDWARE

January 2016 – July 2017

DUTIES AND RESPONSIBILITIES

Area Coverage: Primary Market - Cebu; Secondary Markets - Leyte, Bohol, Negros Oriental

.

Contribute to significant increase of revenue through strategic planning and corporate brand positioning that will result in increase and improvement of sales, marketing, business development, human resources, operations and financial efficiency and effectiveness through constant business process improvement and application of management and information technology systems and applications.

ACHIEVEMENT

In just one year and six months, Broke the record daily average sales from 15k a day to an average of 200K a day. Broke the record highest monthly sales from 2M to 3.2M. Broke the record highest daily sales from 50k to 350k.

Created strategic partnerships and alliances with multinational brand names such as BOSCH, STANLEY, KAWASAKI, HARDIFLEX, JARDINE, VULCA SEAL, CRESTON, RILAND, BORAL, Etc., in which converted Kakeng Hardware from a purely 100% Low cost, Low quality brand company to a company serving the needs of brand and quality conscious customers.

Created strategic partnership and alliances with small and medium contractors, plumbers, architects and construction service providers thereby increasing foot traffic and sales. Created strategic partnership and alliances with wholesalers, general merchandisers, traders and small & medium hardware companies thereby increasing foot traffic and sales. Created pricing strategies, merchandising and inventory positioning policies, advertising and promotional activities improving inventory movement and disposal. Created Marketing, Merchandising and Inventory group. In charge of employee Training and Development and Organizational Development. In charge of Operations and Financial Controls, Branding, Social Media Marketing, Recruitment and Employee Motivation.

SALES DIRECTOR/BASE MANAGER

LA ISLA BROCKERAGE

January 2015 – January 2016

In charge of recruitment, training and development of sales and marketing teams. In charge of PR, Advertising, and Online Sales Strategies to penetrate local and international markets.

Coordinated with various real estate developers.

Developed competitive strategies such as Sales, Marketing and Business Development. Researched, analyzed and compiled vital information to determine competitive advantage. GENERAL MANAGER

LEGACY PLAINS CORPORATION

June 1, 2014 to December 22, 2014

DUTIES AND RESPONSIBILITIES

. Handled a total of four memorial projects with a total of $1.5B inventory ACHIEVEMENT:

Identified and recommended a five year aggressive business development and expansion roadmap worth 1 Billion Pesos expanding the company from a mere Memorial Real Estate Company to a Residential and Commercial Real Estate Company.

Created a Marketing, Research and Development and Business Development Department.

Increase sales and manpower network efficiency by 50%.

Introduced HR Job Rotation and OJT Programs that will save the company manpower by 50%.

Identified price positioning strategy that will increase the price value up to 20% annually.

Identified, realigned and restructured sales quota and incentives that will increase efficiency by 30% and save the company by 30%.

Introduced the calendar system to established good habits, increase employee productivity and efficiency by 30%.

Introduced softwares that will increase employee engagement and productivity by 30%. PROJECT MARKETING MANAGER

Philsouth Properties & Development Corporation

August 2012 to June 2014

DUTIES AND RESPONSIBILITIES

Handled Real Estate Projects High-End to Affordable. Five Projects with a Total of 4,500 units.

ACHIEVEMENT:

Generated a Total Sales of P800 Million in 1 year and Eight Months.

In charge of recruitment, training and development of sales and marketing teams.

In charge of PR, Advertising, and Web Development Strategies to penetrate local and international markets.

Developed a balanced scorecard system to increase efficiency and effectiveness of sales force and marketing activities

VICE PRESIDENT FOR SALES

SNRDC

February 2010 to July 2012

REAL ESTATE/ MEMORIAL / CONDOMINIUM/CONSTRUCTION

DEVELOPMENT,HEAVY EQUIPMENT RENTALS/AGGREGATES/PRE-FABRICATION AND MODULAR HOUSING PROJECTS. A Total of 110 Projects including Four Memorial. DUTIES AND RESPONSIBILITIES

Overall In-Charge of running the Product,Business Development, Sales and Marketing Department. Oversees and provides direction to the sales organization nationwide. Oversees and manage CAPEX budget amounting to P100 Million Pesos ACHIEVEMENT:

Developed and created a Local and Global Master plan to Market Vertical and Horizontal Projects amounting to P1 Billion Pesos.

Handled 76 Real Estate Projects. In Charge of Business Development of 50 Projects in Five Years Time.

Developed social networking and web marketing strategies to penetrate global and local markets.

MANAGEMENT CONSULTANT

GUANGDONG INTERNATIONAL TRADE COMPANY

2003 – 2010

ACHIEVEMENT:

Served as a Management Consultant serving clients of different industries such as Hotel & Restaurant, Electronics, Retail and General Merchandising/ Supermarket, Education, Transportation, Information Technology, Real Estate, Software Development, Manufacturing and Trading (Automotive, Furniture, Appliances, Toys, Electronic, Personal Computers and Mobile Products, Hardware and Construction, Cosmetics, Tourism and Travel Services, FMCG, Clothing, F&B, Supplements, Medical Equipment and Pharmaceutical. Engaged various Clients in auditing & improving their Sales and Marketing Operations, Business Development, E-commerce Strategy, Branding and Operations. Developed Business Process Improvement, Transformation and Aggressive Business Development which amounted to a total revenue and savings accumulated worth $800 Million Dollars.

SENIOR MARKETING MANAGER

FASTRISE HONG KONG

1998 – 2003

ACHIEVEMENT

Responsible for setting up the e-commerce section and the strategic direction of the business partners and content development.

Manages the e-Business infrastructure through on-going liaison with users/business partners/3rd party development & consulting teams to determine requirements relevant to e-Business solution packages.

Implement processes and systems that will generate higher productivity and revenues. Developed market entry strategy that will position the company's developed products competitively.

Monitor and lead Call Center performance through various statistical and reporting methodologies. Monitor trends based on calls, issues, queries, and through these tools make recommendations on how to improve the quality of service as well as reducing repeat contacts. Interact effectively with all levels across the company. Manage customer perceptions and build strong relationships throughout the company.

Developed qualitative and quantitative research papers and survey forms and conducted industry and competitive analysis.

Developed financial plans and forecast worth P20M projected to increase annually at 25% that will generate an annual average of gross sales of P200M starting at the third year of operation of the business.

SR. MARKETING MANAGER

ROADSTONE TYRES

1990 – 1998

ACHIEVEMENT

Started as Sales Executive and promoted after six months by submitting a proposal to the Country Manager to set-up a marketing department that will spearhead the nationwide expansion plans by conducting an in-depth marketing research to assess the industry as a whole, gather and analyze historical and present data so that the company will be able to plan strategically and choose the best direction to be most competitive.

Responsible for organizing and setting-up the Marketing Department Conceptualized and implemented marketing plans and programs, business development activities and dealership programs for15 product categories.

Conducted market and business audit, competitive analysis including positioning studies to help set the short-term and long-term growth strategies of the company. Created a market database for market operations and analysis, which included a system monitoring demand and supply of products and competitor products, and industry pricing structures, which led to the increase in sales and marketing operations efficiency by 50%. Developed new market entry opportunities that initiated nationwide sales and marketing blitz opening business opportunities amounting to P50M.

Traveled around the Philippines (Major Cities of Luzon, Visayas and Mindanao) and conducted qualitative and quantitative market research studies to determined market potential, test and introduce new products, explore new markets and understand buying criteria of untapped channels amounting to P300M.

A D D I T I O N A L I N F O R M A T I O N

Online Personality Test Results

To know more about me, please feel free to check my recent online personality exam results on the link below.

https://app.plum.io/profile/degala

Knowledgeable on the following

Renewable Energy, 5G, Artificial Intelligence, Machine Learning, Ecommerce, Block Chain Technology and Cryptocurrency, Fintech, IOT, RPA, Cloud, SAAS Biological and other information

Birthday : January 2, 1971

Height : 5” Feet and 9” Inches Tall

Body Type : Athletic

Non Smoker, Non Drinker

Sports : Basketball, Badminton, Tennis

Hobbies : Hiking, Travelling, Mountain Climbing

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