Matthew Edmunds

Senior Executive - Sales, Business Development, Operations

CAREER SUMMARY AND GOALS

I am a senior management executive with a wealth of international experience across a range of verticals. l have a very strong focus on e-commerce, retail, CRM, IT solutions, and software.

I have occupied a range of senior roles focuing on Sales and Sales Management, Marketing, and Marketing management, and Operations. I am a ’hands on leader’ who believes in leading from the front. I possess the unique ability to take both the macro and the micro view and to creatively devise solutions for seemingly insurmountable problems. I am a highly ’data driven' manager with an extreme eye for detail. GOALS

My next goal is to find a senior management opportunity within a strongly growing organization seeking to expand its operations and grow its market share.

I believe that my multi discipline experience and unique ability to; see openings and exploit opportunities whilst building a solid organization based on appropriate yet flexible process and procedure will be a valuable asset to any company with an eye on long term profitability.

KEY SKILLS

Digital Transformation, Marketing Operations

Digital Marketing (full cycle lead gen, email marketing, funnel optimization. Analytics, etc.)

Sales training and management

Listening, comprehending, and empathizing

CRM (implementation and operation)

Market analysis

Pricing

Project Management

Problem Solving

Contract review and negotiation

Managing and motivating teams

Developing talent

SOFT SKILLS

Contact

(mobile)+63-917-***-****

addxxu@r.postjobfree.com

Linkedin Profile

Top Skills

Start-ups

Entrepreneurship

Strategy

Operations

Sales Process

Sales Coaching

Digital Marketing

Negotiation

Closing

Languages

English

Tagalog

Citizenship

UK

(Philippines permanenet

Resident, no sponsorship

required)

Listening, Understanding, Responding, Taking action, Owning my responses and actions, Delivering results!

ETP is a Singapore based provider of retail management systems. With over 25 years of experience in the industry, the company is one of the region's most respected providers. The company took a strategic decision to enter the Philippines market and l was invited to lead the operation. I quickly signed major accounts including Rustan‘s department stores, SSl brand/lifestyle stores, and Guess Philippines.

l was mandated to: Establish the local legal entity including all regulatory compliance with BOI, BIR, and other government agencies. drive revenue, build partnerships, hire train and motivate the local team, and take full responsibility for the local market strategy with significant three year targets to achieve.

Oversaw the solution delivery, acted as PM and worked hand in hand with the development team in Mumbai to deliver all required enhancements. Experience

uPraxis Global Ltd.

Commercial Director

November 2018 - Present

Makati Philippines

DataOne Asia

(Philippines) Inc.

Director of Sales and

Marketing

October 2014 - November

2018

Quezon City Philippines

Full P&L responsibility for the Philippines market overseeing. Product

Operations

Support

Marketing

Sales

Achieved a complete overhaul of the Philippine brand, the sales process, Go To Market strategy, and delivered 800% growth in the first year.

DataOne is a highly respected ’lT Managed Services Provider' and ’Data Center Provider' in the Philippines.

I had a very broad remit within the company overseeing not only the sales and marketing functions but also initiating a complete review of delivery and service practice. Implementing new software tools to complement process and policy and to completely review all service contracts and SLA’s. In a very small IT service market, reputation and trust are key to successfully retaining and signing new customers. This trust has to be built on standards, professionalism, and excellent delivery of services. l successfully turned the operation around from shrinking revenues and negative margins to double digit growth and double digit profitability in two years. Re configured the entire product and service portfolio and positioned DataOne as the leading provider of ‘In Country’ Private, Managed, Cloud. Won VMware most innovative reseller of the year award 2017. Overhauled all service contracts and SLA’s for tighter compliance. Enterprise Technology

Partners

Country Manager

January 2012- October

2014

MakatiPhilippines

Developed the brand into the local market and delivered a robust pipline of enterprise deals.

Gumnut Systems International is a Sydney based software development company specialising in ‘end to end‘ business management systems aimed at the small and medium business sector. With special focus on operational tools designed for Spa‘s, clinics and wellness centers, fitness gyms, food and beverage operations, and retail management.

Upon joining the company I set aggressive expansion targets and made enormous strides with respect to opening new vertical markets and overhauling the entire sales process.

I rapidly established a small development team to focus on mobile applications designed to interact with the Gumnut Core System and deliver unparalleled flexibility and omni channel functionality. I began the overhaul the global marketing strategy beginning with a complete re design and re-purpose of the online presence including web site, social media strategy, and lead generation activities. Complete overhaul of the local brand presence and Go To Market Strategy, Build sales and delivery process. Define and build digital marketing practice.

Signed and delivered significant new clients in the retail and leisure sector and designed, built, and delivered bespoke Android and IoS Apps to enhance process and customer experience.

Anxa is a European player in the internet, e-commerce, and mobile industry with a considerable reputation and large partner network. As VP for Operations, I took on a key role managing communications and technical specifications (UI/UX, Funnel Optimization, Content Delivery) between the sales and marketing teams and the product teams, and the technology teams.

Coming from a deep sales and marketing background, I was able to help the marketing teams to carefully define their goals from a technology perspective and then negotiate with the technology teams to plan, design and deliver those needs.

This includes constant communication with internal teams and external partners to ensure seamless

delivery of projects.

Key implementations included: major upgrade and installation of email marketing tools (Neolane, now Adobe Campaign), major launch from the ground up of an e-commerce retail site (functional and graphic design, build out and launch). Design and integration of a new unified communications system (VOIP - inbound and outbound) Set up of a customer support call center (Voice, chat and email support).

Anxa Ltd.

VP Marketing and

Operations / Director of

CRM

October 2008 - October

2010

Alabang Philippines / Paris

France

Gumnut Systems

International

Director of Sales and

Marketing

November 2010- January

2012

Makati Philippines

I take a very detailed approach to project management and my many years of sales and negotiation skills are powerful asset with respect to getting all stakeholders on-board and keeping projects moving forward at a strong pace.

As VP for Business Development I had full P&L responsibility for all assigned territories. I managed a team of 10 sales people, developed strong distribution partnerships with our brand and distribution channels around the world. Signed key partners including Yahoo, MSN, AOL, Wanadoo, VSNL, Virginmedia, and Fox Interactive. In the mobile business I worked with Orange, Vodafone, Telstra, 02 amongst others.

Since joining Anxa, l have worked closely alongside the CEO to develop new products and new markets. I have slimmed down the product offering to focus on core revenue generating products. I have opened many exciting new partnerships and distribution channels and launched our first subscription based programmes on the web.

l have been able to use my many years of experience in consultative selling and managing long cycle partner relationships to develop Anxa monthly online revenues to well over USS 1,000,000 per month.

In addition to this work, I took over the role of Director of CRM. I designed and managed complex multi-tiered communications across millions of prospects and clients. This included crafting powerful and effective sales messages and constantly monitoring and fine tuning results.

Other earlier significant career achievements upon request… Qed Consult Asia.

2000 - 2004

A marketing and Brand Image consultancy.

Past clients include:

2004 lpracom Asia Inc.

A French Mobile Technology company, lpracom offers unique wireless communication solutions to major corporate and individual clients via the GPRS networks of the local telecoms providers. Since the Expat CEO was unfamiliar with the local market l was tasked to make introductions to significant customers and suppliers in the local arena. l have already established initial agreements with several blue chip clients including MacDonalds, HP, IBM and Adtel.

Anxa Ltd.

VP Business Development

October 2004 - October

2008

Alabang Philippines / Paris

France

PERSONAL

INVESTMENTS AND

OTHER EXPERIENCE

2003 On—line Brands Inc.

On-line Brands is a US owned digital marketing company specializing in SEO Whilst the company has seen considerable growth and is servicing an impressive client list including Toyota and British Airways. The owners are primarily I.T. people with little experience in the area of sales and marketing. At their inception they where a market leader but have since seen considerable competition entering this specialized field. My mandate was to help the company re focus its unique selling proposition and to streamline its message through its corporate communications and sales package. This includes re-working the copy for the web site and all of the company brochures etc. as well as training the sales force and setting achievable targets for growth.

2003 Rudy Project Philippines

The company, based in Italy, is a world leader in high-tech specialist eyewear. The local Philippine

operation is a joint venture between the Italians and a local partner. The company has realized steady growth in the Philippine market over the years now operating five outlets. My mandate was to prepare the local operation for rapid expansion through franchising of the concept stores. Streamlining the entire operation from top down and building the franchise manual. Setting achievable targets for growth and reviewing the marketing strategy. TPL Holdings Inc. (Investments in fast food chains, entertainment sector and movie distribution)

La Belle Vie Design Corp. (International Interior Design Group based in Manila) l was appointed as interim CEO with the sole task of winding up the company over a two year period.

JD MAC Corp. Launching of a new retail clothing chain; ‘Parfait’ then five branches.

Cora‘s Derm Centre. A small chain of Derma Clinics. l was mandated to systemize the entire operations create a new business model and drive sales with a view to eventually developing the franchise scheme. 1994—1999 Zap records Inc. Tiger records Inc. Philippines/Singapore (V.P.) In 1994 I joined with another Englishman to establish Zap Records and to work with him in his existing venture Tiger Records. With a very small personal investment we have grew the two companies over the years to a catalogue of over 70 titles all financed from our own pockets and from sales revenues. Our goal was to develop Filipino talent through music and to offer opportunities to artists who otherwise would not have the chance to have their music heard. Most of the albums have not yet had any significant commercial success, yet we continue to pursue our personal goal of launching some of the artists onto the international music scene.

I danced for a number of years at the top of my profession including stints with Transitions Dance based in London, Albano Ballet in Hartford Connecticut and as a soloist with American Festival Ballet.

I also taught, choreographed and conducted many seminars worldwide. (Full details available upon request).

PROFESSIONAL DANCE

CAREER

1985 1990

EDUCATION:

Goldsmiths University London

(Laban Center)

Post Graduate Certificate in

Fine Arts and Theatre.

Manchester Metropolitan

University (Cheshire Campus)

B.A. Combined Arts Degree

with Majors in Fine Arts and

Dance Performance

Cheshire School of Art and

Design

2 years foundation in fine arts.

(2 ‘A‘ Levels)

Nantwich and Acton Grammar

School (8 GCE ‘0‘ levels)

REFERENCES

Upon request…

Contact this candidate