Sales Manager

Arockia Wilfred Cousanel

Overview

●Performance driven professional with 13 years experience in Business Development with P&L accountability

●Currently working with Sennheiser Electronics as Regional Sales Head for their consumer electronic products, headphones and gaming headsets

●Proficient in the development of the distributor, dealer, retail and corporate networks with a track record of successfully driving higher margins and ROI

●Successfully launched and established new brands, streamlined business operations and developed new market potential for expansion

●Directed high performance sales teams and capitalized on new revenue potential and drove business growth and profitability

Professional Experience

CKS Audio India Private Ltd April 2019 to Present

Taiwan based manufacturing audio products - headphones and Bluetooth devices.

Joined as Zonal Head in April 2018

Promoted to National Sales Head in August 2019

National Sales Head

Reporting to Director - Operation

Territory: All India

Products: CKS brand headsets and Bluetooth.

Appointing & Heading a team.

Appointing & Handling distributor’s all over India.

Monitoring the sales through retail outlets.

Responsibilities

Negotiate and close agreements with large customers

Monitor and analyze performance metrics and suggest improvements

Prepare monthly, quarterly and annual sales forecasts

Perform research and identify new potential customers and new market opportunities

Provide timely and effective solutions aligned with clients’ needs

Liaise with Marketing and Product Development departments to ensure brand consistency

Stay up-to-date with new product launches and ensure sales team members are on board

Determine and assign sales quotas, targets, and/or goals. Project and forecast annual and quarterly revenue and for one or more sales territories.

Develop sales strategies to acquire new customers or clients.

Sennheiser Electronics January 2009 to March 2018

German multinational manufacturing premium audio products - headphones, microphones, cordless microphone systems, and conference and information systems

Joined as Area Sales Manager in June 2009

Promoted to Regional Sales Manager in January 2012

Promoted to Regional Sales Head in 2016

Regional Sales Head

Reporting to Director Consumer Segment

Territory: Tamil Nadu and Kerala

Products: Sennheiser brand headphones and headsets

Heading a team of team Sales Managers and Executives

Handling 1 distributor each in Tamil Nadu and Kerala and 210 dealers in both states

Monitoring the sales through company owned and franchise retail outlets in 3 cities

Responsibilities

−Strategic planning and formulation of goals and targets

−Identification and development of the distributor and dealer network

−Expansion into new territories and revenue generation thru the channel partners

−Monitoring competitors activities

−Ensuring marketing / product promotion activities are effectively implemented

−Analysis of dealers and distributors outputs and assisting them to increase revenue generation

−Plan and determine sales technique and market penetration with the team

−Coordinating with the supply chain team to ensure effective product supply

V3 Interactive India Pvt. Ltd. November 2007 to May 2009

Leading manufacturers of gaming accessories

Area Sales Manager (For Tamil Nadu)

Reporting to Managing Director

Products: Xbox and Queen gaming accessories and headphones and Microsoft gaming CDs

Responsibilities

•Developing and expanding the dealer network in Tamil Nadu

•Sales development in the retail segment and supermarkets

•Ensuring effective revenue collections from dealers

Redington India Private Limited December 2006 to October 2007

Area Sales Manager (For Chennai)

Reporting to General Manager

Products: Apple & Microsoft XBOX products and IT products

Responsibilities

• Business development through existing and new dealers

• Monitoring receivables and collections

• Participation at book fairs / other events for promotion

Philips Electronics India Private Limited _ April 2006 to November 2006

Reporting to Area sales Manager

Sales Officer for Erode and Madurai

Products: Philips lights (LED/LFL)

Handling 2 super stockiest, 40 dealers, over 600 partners

Responsibilities

•Business generation in assigned territory.

•Manage and monitor the distributors and the stockiest

Hindustan Lever Limited _ April 2004 to March 2006

Territory Sales In-charge

Product: HLL coffee & tea vending machine

Handling 2 distributors and over 20 dealers

Responsibilities

•Drive sales thru the distributor and dealer network

•Co-ordination for the supply through distributor

•Overseeing vending machine installations

Key Skills

Channel Management Product Strategy Business Development Pricing Competitor Track Customer Satisfaction Advertising & Promotion Team Building / Mentoring

Education

Master in Social Work from Madras University - 2004

Diploma in Information Technology – Madurai Kamaraj University - 2002

Bachelor of Arts from Manonmaniam Sundaranar University, Tirunelveli - 2001

Date of Birth: 27.08.1980

Email: addxu6@r.postjobfree.com

Mobile: 999-***-****

Achievements at CKS Audio

As National Sales Head

1.Direct revenue generated in 2019.

2.Successfully appointed dealers / distributors in 2019

3.Successfully started e-commerce platforms in February2020

4.Opened new markets in South

5.Successfully launched and handling new products in India 2019.

6.Successfully Introduced pioneer Bluetooth in India 2019.

7.Opened new distributor network in India 2019

Achievements at Sennheiser

As Regional Sales Head

1.Direct revenue generated in 2016 was 7.42 crore

2.Successfully appointed dealers / distributors which generated an additional revenue of 1.93 crore in Tamil Nadu and 78 lakhs in Kerala in 2016

3.Successfully achieved 3.72 crore revenue from retail sales and 2.5 crore from e-commerce platforms in 2016

4.Opened new markets in Madurai, Trichy, Salem, Erode, Coimbatore

5.Effectively handled new product launches in the territory (lifestyle headphones, sport headphones, gaming headphones and audiophile headphones)

6.Introduced a promotional scheme for lower end product (HD180/CX180/PX80) to effectively boost sales and market awareness of the product

As Regional Sales Manager

1.Achieved 120% of the designated target for the territory YoY

2.Received best sales person award as Area Sales Manager for achieving 110% of designated target

3.Grew the company revenue from 40 lacs per month in 2009 - 8.25cr per month in 2017

Awards

2014 - Best Sales Team Award

2013 - Best Sales Person & Sales Team Award

2012 - Best Sales Team Award

2011 - Best Sales Person Award

2010 - Best Sales Team Award

Achievements at V3

1.Generated a revenue of 2 crore through dealer network of 25

2.Developed over 40 leading stores like Landmark, Odyssey and Music World and generated substantial revenue; Landmark alone generated a revenue of 50 lakh

Achievements at Redington

1.Generated 3 crore revenue annually through 40 dealers

2.Received best sales person award in 2007 for selling 320 gaming CDs on the first day of new product launch achieving the maximum first day sales PAN India for the company

Achievements at Philips

1.Achieved a monthly sales of 80 lakhs against a target of 40 lakhs

2.Generated a revenue of 10 crore annually

Achievements at HLL

1.Successfully got in large orders from key clients like Citi Financial, Citi Bank, VGP

2.Achieved a target of 40 lakhs and received Best Sales Performer Award

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