Sales, Marketing, and Business Development Director

LAUREN DILL MBA

**** **** **** ******, ****** Garden, FL 34787 ● 843-***-**** **********@*****.*** DIRECTOR OF SALES, MARKETING, AND BUSINESS DEVELOPMENT EDUCATION / CERTIFICATIONS

Master of Business Administration Degree (MBA) Florida International University Bachelor of Arts Degree in Political Science Coastal Carolina University PROFESSIONAL EXPERIENCE

DIAMOND RESORTS 2013-Present

Director of Sales and Marketing Administration East and Central Business unit (2014-Present) – 75% Travel

• P&L Management all Regional Sales and Marketing Operations Managers for a $350 Million dollar operation, with up to 20 plus Sales Locations, and 30 plus marketing locations.

• Manage a business unit that consists of 4 direct and 100 indirect including Regional Sales and Marketing Operations Managers and Dispatch Manager

• Lead two teams of Direct Sales Agents one remote and one local with a $30M budget.

• Develop and execute all key growth sales strategies, tactics and action plans required to achieve budgeted goals and maintained SOPs.

• Managed team overseeing processes for all RFPs for all group, corporate, leisure, SMERF & meetings, quoting potential clients/guests, group resumes, all room reservation aspects for groups, room blocks, contractual obligations, rooming lists/reservations, advanced deposits, billing and reconciling,

• Direct liaison with sales team and resort operations management, revenue management, inventory management, accounting, marketing, ecommerce, channel management, HR as well as all company departments are accurate and complete,

• Manage relationships with prospective and loyal clients & group leaders, travel agents, tour operators, 3rd parties housing partners to increase revenue & market share.

• Increase brand awareness, DRI excellence of service in the community in order to gain the professional faith of the marketplace as a trusted travel advisor.

• Attend networking functions that support and promote direct sales & community relationships such as: Trade shows, FAM tours, CVB events & meetings, Chamber events & meetings, Business after hours. Sales Support Manager (2013-2014)

• Managed the P&L for tour reception and gifting team including 7 direct reports supporting a $70 million operation over two location and supporting up to 35 employee partners.

• Coordinated with team on all Tour allotments and agent schedules for the site.

• Maintained SOP’s regarding all site, regional and company policies.

• Worked with Sales and Marketing Directors and corporate administration team concerning project strategies.

• Oversaw all payroll for the sales team and managed the SOP’s for the sales center.

• Responsible for assignment of guests and handled rescheduling during a conflict.

• Maintained guests flow during the day within the sales center.

• Managed all support staff members including but not limited to: hiring, training, scheduling, motivating, coaching, counseling employees. STARWOOD VACATION OWNERSHIP 2012-2013

Sales Operations Manager (2012-2013)

• P&L Managed sales operations team that supports a $53 million operation with two operating sales centers including managing GL to stay within projections.

• Worked with Sales and Marketing Directors and corporate administration team concerning project strategies.

• Articulated and maintained procedural manuals (SOPs) regarding company policy and issues pertaining to designated new and existing business rules and company administrative processes.

• Coordinated and help to execute all CAPEX projects.

• Managed Tour allotments for the East and Caribbean with the Regional Director of Marketing.

• 14 Years Sales and Marketing • 8 Years P&L Experience • Managed Multiple Regions

• Leadership up to 100 Employees • Project Management • Customer Service and Development

• Business Strategy and Execution • Event Planning • Sales Growth Strategies

• Budget and Revenue Forecasting • Vendor Management • MS Office / Micro Strategy Program EIM

• Operations and Retail Management • Negotiation/Closing Techniques • Oracle / ADP / Taleo / Salesforce / SAP Key Achievements

Oversaw P&L of a $350M

●

Reorganized department utilized cross-

training and Eliminated redundant

positions saving 10% in cost

●

Consistently run a 4% or below not

qualified tour percentage

●

Lowest No Sales Rep Available Rate in

both of my business units below 1%

Key Achievements

Successfully maintained 98% show on

rescheduling guest with a 97%

purchase rate on those guests

●

Saved 10% on all negotiated contracts

including setting up

reoccurring orders and billing.

Key Achievements

Eliminated overtime for all

departments saving the site 2%

on payroll costs.

●

Improved employee engagement

index by 10%.

Sr. Project Coordinator (2012)

• Responsible for assisting Regional Marketing Director and Florida Operations Director with various sales and marketing projects, analysis and development of new programs.

• Coordinates tasks, aids in developing presentations and program rollout materials, and provides tracking and analysis for marketing programs as needed.

• Tracks and assists with managing and organizing various ongoing projects, ensuring meeting times are set and progress is tracked.

• Worked with Sales and Marketing Directors and corporate administration team concerning project strategies.

• Created of EIM reports needed to assist both Sales and Marketing departments for the analysis of performance metrics.

• Assisted with the preparation of all program rollouts and training materials.

• Performance management for sales representatives on weekly/monthly/quarterly basis.

• Coordinated the submission of all collateral re-orders and revisions with the field and Creative Services.

• Assisted with any program or management presentations as needed

• Articulated and maintained procedural manuals (SOPs) regarding company policy and issues pertaining to designated new and existing business rules and company administrative processes.

• Coordinator for all quarterly awards meetings offsite, to include vendor interface, program theme, awards, and agenda.

• Corrected a flaw in the way a resale upgrade was being processed cut the cost in half.

• Created and managed the SharePoint site for all of Sales and marketing which allowed our Sr. Leadership to effectively have all documents at their fingertips from wherever their locations. SHERATON VISTANA RESORT 2006-2012

Operations Coordinator (2008-2012)

• Managed Performance Management, Supply and Collateral ordering, tracking, and budgeting.

• Processed all invoices and track against site GL. Create new process to better managed line rotations. Managed all site SOP’s.

• Liaison with front desk staff and sales managers to ensure tour flow is covered and no customer issues arise.

• Onboard all new Managers and Directors on all computer systems used.

• Partnered with IT to develop new reports to evaluate business in better ways through Micro Strategy reporting system.

• Created weekly allotments with the Director of Marketing.

• Rolled out of any and all new process front to back. Assistant to Project Director (2006-2008)

• Kept track of all deadlines and make sure they are met.

• Processed all expense reports and travel requests.

• Completed all relocation package requests.

• Planned awards ceremonies, tracked all rewards and recognition for the site.

• Managed Spiff Bank and Process all site spiffs track against site budgets.

• Tracked all compensation plans, Partner with CRA to review monthly upgrade reports to ensure report accuracy.

• Partnered with payroll to ensure wage and hour tracking is managed, and commissions are correct.

• Support a Director responsible for all of Florida Region. KENNETH COLE 2006

Assistant Manager

• Managed staff of 15 Sales Associates in order to achieve all sales goals.

• Effectively taught, demonstrated, and ensure all store staff complies with all company training programs, selling programs, target shrink program, and payroll procedures.

• Managed all staff performance, and force ranking of sales statistics. ANN TAYLOR 2004-2006

Senior Assistant Store Manager

• Managed a team of 40 sales associates in an effort to consistently meet and exceed sales goals.

• Individually evaluated each associates sales and productivity.

• Participated in executing store set to maintained company standard.

• Participated in New Store Openings, travel, and train all new management teams on policies, procedures and brand standards. Previous Experience

Sheraton Broadway, Sales Representative (2003-2004) Fairfield Resorts, Sales Representative (2002-2003) Coach, Assistant Manager (2001-2002)

Haggar Clothing Company (1999-2001)

Key Achievement

Automated the performance

management of sales

and marketing agents

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