Social Media Marketing

PROFILE

L i n d s a y S e l i g m a n

• Collaborate with both internal and external parties to drive the brand’s emails to our loyal customers, potential customers and new and existing subscribers to our email database to drive new leads

• Own and manage the content calendar, responsible for promotional offers to be communicated each week

• Work within the Customer Lifecycle Marketing team to ensure leads are met each week through our promotional email offers as well as our billing messages

• Own and manage the relationship with our external agencies to ensure emails are developed and deployed every week

CUSTOMER BASE LIFECYCLE MARKETING SPECIALIST

RELIANCE HOME COMFORT: OCTOBER 2019-PRESENT

• Developed, managed and executed influencer partnerships and relationships with a focus on innovative organic ad campaigns for social media channels.

• Oversaw the reporting and growth measurement with a focus on using insights from social platforms to develop ongoing and future content

• Worked closely with the VP of marketing to develop new and innovative content, such as ‘tasker of the week’ for digital channels

DIGITAL CONTENT MARKETING SPECIALIST

ASK FOR TASK: MARCH 2018-NOVEMBER 2018

WORK EXPERIENCE

SKILLS

Brand Strategy

Content Strategy

Market Analysis

Project Management

Agency Management

A passionate and driven

marketing professional with

over 4 years of compelling

brand and lifestyle content for

both digital and print channels.

Known for being an influential

and innovative communicator,

that is able to combine strategic

thinking with a creative eye.

linkedin.com/in/lindsay-seligman-

2291611b

416-***-**** addxkg@r.postjobfree.com

L i n d s a y S e l i g m a n

• Developed, managed and excuected brand partnerships with a focus on innovative first-to-market campaigns for social media, experiential and digital channels

• Worked with internal teams (creative, design, studio and production) to shape and execute digital content

development and ensure all business objectives were met from concept to finaly delivery

• Managed and owned the relationship with our customer service team in Belleville, Ontario with by-weekly conference calls

• Worked as the liason with our partners at Pixlee, who managed our shoppable Instagram account as well as our UGC on the homepage

D I GITAL CONTENT MARKETING SPECIALIST

S EARS CANADA: F EBRUARY 2017-OCTOBER 2017

EDUCATION

CERTIFICATE/SOCIAL MEDIA

George Brown College

2015

CERTIFICATE/ DIGITAL

MARKETING

Brain station

2018

• Branding & Strategy

• Owned, Paid & Earned Media

• E-Mail Marketing

• Analytics

BACHELOR OF ARTS /ENGLISH

LITERATURE

University of Kings College

2009-2014

DIGITAL CONTENT MARKETING SPECIALIST

HOTEL DOGGY: APRIL 2013-PRESENT

• Create and develop digital strategy for all social media channels including Instagram, Twitter and Facebook, to increase brand awareness and community engagement

while maintaining influencer outreach

• Oversee reporting and metrics for all digital channels on a weekly basis to ensure high performance

• Manage copywriting for all marketing channels and oversee customer service requests and engagement for inquiries and requests

• Collaborate with external members to ensure digital plans align with the overall business strategy and marketing calendars.

BUYING AND MARKETING SPECILAIST

S EARS CANADA: OCTOBER 2014-FEBRUARY 2 017

L i n d s a y S e l i g m a n

BUYING AND MARKETING COORDINATOR

S EARS CANADA: OCTOBER 2014-OCTOBER 2 0 17

• Responsible for working with the buying teams to resolve and improve the system set up and any flyer errors

• Coordinated photography samples, item into and art instruction to Pi Media for a fashionable, weekly flyer

• A liason between marketing, production, e-commerce and the buying teams

• Conducted the monthly ad hand off meetings, with the buying teams and communicated the art instructions for each team’s sample supply

• Issued all e-changes for accuracy in missing samples or any changes made at the promotional sales analysts or buyer’s request

• Communicated changes/approvals/deletions of the in store signing, based off of the promotions that week

Contact this candidate