KRISTI METRICK

Highland Park, IL ***** addxh9@r.postjobfree.com

847-***-**** PORTFOLIO: https://kristimetrick.carbonmade.com/ CREATIVE LEADER

Brand Storyteller & Content Writer

I help companies tell stories that connect brands with consumers. Highly skilled writer with design acumen. Experience working with premium brands in healthcare and beauty for over a decade. Expertise in crafting brand voice with content strategy to drive engagement and sales. Thrive in high-output and deadline-driven environments. Proven results leading creative teams to complete multiple, fast-track projects on-time. Specialties: Brand positioning, branded content, marketing plans, digital content, call-to-action, social, e-mail, white papers, headlines, packaging, shelf signage, displays, product features/benefits, ad campaigns, web content, landing pages, PR, large catalogues, product brochures, video scripts, white papers, newsletters, power points and sales presentations.

Industry Experience: Oral Healthcare, Medical Device, OTC Eyecare, Optometry, Fashion, Health and Beauty, Household CPG, Transportation Logistics

PROFESSIONAL EXPERIENCE

BLUE CHIP MARKETING WORLDWIDE - Northbrook, IL 2019 - Present Fully-integrated Chicago based marketing agency specializing in branding and P2P shopper strategies for big CPG clients. Account Leader

Contracted to lead marketing campaign strategies for clients Bausch & Lomb and P&G

• Led creation of $2.7MM Bausch & Lomb 2020 marketing plans to grow big box retailer sales by 35%.

• Utilized quantitative and qualitative shopper data to create 2021 P&G advertising campaigns, including targeted activation tactics, to grow basket size and lifetime shopper value 3x. YOUNG INNOVATIONS - Algonquin, IL 2014 – 2018

Private equity held $130 million company of leading US-made oral health care products sold globally through major medical distributors. Senior Creative & Global Brand Manager (2014 – 2018) Recruited to lead creative vision for $60 million brand portfolio. Shepherded brand architecture and created new standards for house of brands portfolio. Grew brand equity by creating 360-degree experiences and digital strategies. Recruited, developed and directed in-house marketing team. Managed outside design agencies, photographers, videographers and web developers with Wrike Management software. Acted as lead copy writer and editor.

• Led creative vision of Varnish Pen – category changing product nominated for 2018 Edison Award.

• Refreshed portfolio of tired brands through proven process of market research and story boards.

• Created 20,000 pre-launch sample requests through digital media strategy.

• Grew social media followers 2,500 to 30,000 in three years with 24.3% average post engagement.

• Redesigned multiple web-sites and developed new mobile sales app with 51.3% engagement rates.

• Built stronger brand connections through experiential marketing at trade shows and live events KRISTI METRICK addxh9@r.postjobfree.com PAGE TWO

FROMM INTERNATIONAL -Mount Prospect, IL 1995 – 2014 Privately owned $50 million company of premier beauty brands sold to millions of consumers through major US specialty retailers. Senior Brand Manager (2010 – 2014)

Promoted to grow $15M product portfolio of brands. Developed new good, better, best brand positioning story with targeted demographics and channel strategies. Created three new brand identities, new brand product mixes, unique packaging designs, merchandising displays, sales presentations, store education. Drove results through collaboration with sales and creative teams.

• Surpassed 2013 sales goals with 13.7% growth through new good, better, best brand positioning plan.

• Converted store mixes for 5 major retailers to new brand portfolio with customized merchandising plans. Marketing Communications Manager (2004 – 2010)

Managed team of designers, photographers, PR specialist and marketing coordinator. Led promotion strategies, marketing collateral, packaging, POP displays, PR and advertising campaigns.

• Doubled category sales chains with disruptive GWP promotion packaging at national beauty stores.

• Created 225 self-selling packaging designs annually for dynamic US retail growth.

• Generated 115 free publicity hits in national trade publications annually through weekly PR campaigns.

• Led creative and copy writing for sales pitch that resulted in incremental $1M annual sales. Marketing Coordinator (1998 – 2004)

Coordinated, designed and wrote copy for sales material to include: 200-page product catalog, quarterly promotion pieces, direct mail, trade advertising, sell sheets, sales presentations and packaging. Collaborated with sales team to create marketing material for fast track opportunities. Marketing Assistant (1995 – 1998)

SCHNEIDER NATIONAL -Green Bay, WI 1991– 1995

Multi-billion-dollar transportation and logistics company serving two-thirds of Fortune 500 companies around the world. Corporate Communications Manager

Managed AV content for Fortune 500 headquarter visits, wrote key note presentations for C-suite executive and wrote all content for corporate newsletter.

EDUCATION

University of Wisconsin – Green Bay, WI

Bachelor of Science in Public Relations and Graphic Design - National Honor Society

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