CATALINA HERRERA

Weston, FL ***** addxd8@r.postjobfree.com 305-***-****

STRATEGIC FINANCE MANAGER

Drive Cost Savings through Value-Added Improvements

Bilingual highly skilled and diversified financial professional with broad experience in global companies in transportation, communication, manufacturing, distribution, and cruise industries. Focused on improving operations, maximizing profitability, and business growth. Possess extensive and solid experience in finance, accounting, and project management functions driving large-scale initiatives to success and impacting successful performance. Effective leader and communicator throughout different levels of the organization. Bilingual in Spanish and English. Areas of Expertise include:

Budgeting & Forecasting Capital Expenditure Analysis Revenue Planning Strategic Pricing Presentation Skills

Financial Statements Management Project Management Financial Analysis and Reporting Compliance

P&L / Reporting Cost Reduction New Business Financial Modeling Business Case Management

Policy Development Process Improvements Performance Reporting (KPI) Team Leadership

PROFESSIONAL EXPERIENCE

ANIXTER INC, Miami, FL 2016 – 2020

Finance Manager – NOLA Region 2018-2020

Managed finances of $70M region consisting of 5 major countries in Latin America (Colombia, Costa Rica, Guatemala, Panama, and Caribbean Islands). Led all financial planning and accurate record keeping of revenue, gross profit, and expenses for region. Provided leadership on new business opportunities to grow region maximizing profits and mitigating operational risks.

Prepared and coordinated monthly and quarterly financial reports, monitored adequate and accurate accounting records, and developed set of controls designed to mitigate risk and enhance accuracy of company's reported financial results.

Developed processes and procedures for operational costs reductions of around 5% including, third party commissions, bonus, phone, and freight, revamping the regional profitability.

Led redesign of $300K marketing expense and recoveries recognition process by creating tools and coordinating department meetings, increasing marketing recoveries by 50% resulting on improvement to contribution margin of region.

Managed, coached, and trained 3 finance analysts in country on financial reporting and sales support.

Supported sales and supply chain on $15M new business in English Guyana and Virgin Islands with VIYA by building and presenting financial model with pricing strategies based on customer requirements.

Finance Manager – Cable and Wireless (Lilac) / Business Partner LATAM 2016-2018

Led and contributed to number one of $200M customer within the company. Supported all financial and accounting operations for Jamaica, Barbados, Trinidad, Panama, Chile (VTR) and Puerto Rico including financial planning, maintenance of accounting-records system, and ensured compliance with local regulations.

Built annual budgets, forecasted results and financial recommendations based on monthly variance analysis. Results included process improvements in financial reporting cycle and overall significant cost reductions.

Led addition of Chile ($3M) and Trinidad ($5M) locations and increased customer from $50M to $200M customer. Supported Sales, Legal, Accounting, and HR to implement successfully maximizing the business and mitigating start up local risks.

Managed, coached, and trained 4 finance analysts in country on financial reporting and sales support.

Built customized financial models that successfully and efficiently analyzed gross margin, profitability and ROIC, NVP, IRR ensuring the Latin America growth for more than $50M including customers such (TotalPlay, Commscope, Nokia, among others).

Created new templates and tools to assist collection of accurate data.

CATALINA HERRERA

Page 2 addxd8@r.postjobfree.com 305-***-****

Brightstar Corporation, Miami, FL 2013 – 2016

Business Manager – LATAM Division

Designed and managed more than 50 financial business models to maximize profitability on Latin American sales opportunities for a global mobile device distribution and business services company.

Led project resulting in $500M global sale of mobile devices, one of the largest in the industry.

Created daily, weekly, and monthly reports and analysis tools to track progress and facilitate sales adjustments. L Led and developed team of sales and operations staff to maximize market and business opportunities.

Developed tactical and strategic plans to launch new buy-back financial initiative resulting in $1M increase in revenue.

Prepared and analyzed cost-saving metrics and monitored financial progress, reporting variances to executive team on an ongoing basis.

Built annual budgets, forecasted results, and recommended actions based on monthly variance analysis.

Designed process improvements in financial reporting cycle and overall significant cost reductions.

Established Buy Back performance on going performance managing risks and increasing profitability.

Contributed to contractual agreements with customers regarding operational and financial risks.

DHL Worldwide Express, Ft. Lauderdale, FL 2003 – 2013

Product & Analytics Manager - DHL’s Global Customer and Reporting Solutions 2010-2013

Led global pricing strategy for Global Customer Solutions (GCS) for top 100 DHL customers.

Built customized pricing models that successfully and efficiently analyzed global gross margin impact resulting on competitive pricing proposals for more than $500M.

Created and developed revenue, profitability, and competitors simulations models between GCS and leading customers by retaining and increasing revenue.

Led and finalized pricing customer proposals in a record time of two to three weeks.

Developed customer database of all pricing proposals of existing accounts resulting on reporting and managing continuous pricing and service improvements year over year.

Financial Analyst – Global Customer Solutions 2008 – 2010

Senior Financial Analyst – Revenue Planning 2005 – 2008

Senior Financial Analyst – Operations 2003 – 2005

EARLY CAREER HIGHLIGHTS

Senior Financial Analyst, Electrolux Home Products International, Miami, FL

Financial Analyst, Celebrity Cruises, Royal Caribbean Cruises Ltd., Miami, FL

Staff Accountant III, CNN En Español, Time Warner, Inc., Atlanta, GA

EDUCATION

Master of Business Administration (MBA), St. Thomas University, Miami, FL

Bachelor of Business Administration (BA). Finance, minor in Accounting, Georgia State University, Atlanta, GA

COMPUTER SKILLS

Excel, Access, Power Point, Hyperion (Essbase), SAP, Cognos, TM1 Financial, J.D. Edwards, MSA Ledger System, People Soft 5.0, AS400, TEKNA, AMOS, Mainframe.

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