Scott L. Brand, PMP®Scott L. Brand, P

Content Marketing Digital Marketing Social Media

*** ******** *** ***** #****,

Miami, FL 33131

305-***-**** (H) 786-***-**** (C) addxbn@r.postjobfree.com

Career Snapshot: Digital Marketing, Social Media, Content Development experience in the Business-to-Consumer (BTC) and Business-to-Business (BTB) markets.

Experience

Q’STRAINT Senior Content Development August 2018-Present

Direct and execute an industry-leading transportation safety manufacturer’s digital marketing initiatives in the areas of content development, SEO, SEM, Analytics, web site management, social media, and CRM.

Create content and develop strategic partnerships with key media properties, (Mass Transit Magazine) - contributing to over $200,000 of annual Earned and Paid Media value

Produce videos that have been featured in online publications (School Bus Fleet Magazine)

Write press releases, blogs, brochures, Vlogss, email newsletters, advertising copy, magazine articles, and social media posts

Build and nurture a LinkedIn Mobility group, with over 1,600 members, yielding three B2B sales (General Motors and New Flyer) amounting to $2 million in revenue

Create and Implement multi-channel gamification themed promotions increasing trade show booth activity 20%

Play the lead in spearheading a lobbying effort to pass industry airline wheelchair passenger safety regulations through public relations placement with CNN, the Today Show, and Good Morning America

Develop a SalesForce advocacy group with industry influencers now exceeding 6,000 advocates leading to sales, testimonials, and published case studies,

Advance an influencer team who evangelize the company and products via their extensive social media network

Lead product manager and content strategist for the ‘QUANTUM,’ the company’s $100 million flagship product

Direct the company’s corporate communications strategies and direction in the areas of investor relations and crisis communications, involving company’ acquisitions and internal communication regarding the Coronavirus

Secure hundreds of media placements in a wide range of publications through public relations efforts

Inspirations for Youth and Families Digital Marketing Manager August 2013-July 2018

Direct entire digital marketing responsibilities for the largest teen drug and alcohol rehab in the nation

Developed and launched over20 webs sites, microsites, and landing pages

Managed Social Media initiatives with the following platforms: Facebook, Linkedin, Instagram, and Twitter increasing web site referral traffic 25% and represent a 200,000+ following

Deploy Social Media advertising campaigns with Facebook, Twitter, Instagram, Linkedin and YouTube - increasing company page likes and web site referrals 12%

Worked with Dr. Phil cross promoting products, scheduling television appearances, and writing episode scripts

Created and managed $2 million annual Google AdWords and Bing campaigns generating 35% in lead generation

Performed SEM market research & competitive analysis through keyword research, Keyword Opposition Benefit (KOB) analysis, and the creation of pivot tables

Garnered over 400 inbound links for company web sites through a dedicated content development management campaign involving guests blogging and outbound link outreach.

Built and executed SEO and PPC campaigns through competitive research with programs like SEOMoz and Spyfu

Produced 150+ YouTube corporate videos generating 3 million+ views where one video went viral approaching 400k views

Scott L. Brand PMP® 786-***-**** (C) addxbn@r.postjobfree.com

Brand Communications Digital Marketing Boutique Agency March 2010-July 2013

Perform project consulting for Healthcare, Transportation, Technology, Real Estate, Financial and Sports clientele

Managed SEO by performing site audits, building SEO friendly WordPress web sites, executing back-link analysis, analyzing Google Analytics metrics, and competitive intelligence

Continued to identify metrics and KPI’s to provide C-Level executive web analytics reports and incorporated digital marketing revisions based on results including in-line analytics, page views, time on-site, and bounce rates

Engineered email marketing campaigns composing insightful and relevant content and attention-grabbing subject headlines, creating eye-popping design templates, segmenting and aggregating lists – leading to an increase in web site traffic by 30%, conversion rate by 4% and open rates of 25%

Rolled out geo-targeted video campaigns nationwide increasing web site traffic and conversion rates

Filmed, produced, and optimized 300+ videos for YouTube and Vimeo channels, blogs, Social Media, and web site

Miami-Dade Transit (MDT) Consultant Technical Services Project Manager August 2008-June 2010

THE ALLEN GROUP, Miami, FL

$42 million MDT SmartCard system installation for the nation’s 16the largest transit agency

•Directed development of business plan to serve as a roadmap for MDT SmartCard

implementation intersecting 12 divisions from Finance to Engineering

•Navigated team that completed the SmartCard installation in 7 months - fastest in transit history

•Played integral role in setting in place the project management methodology to reengineer the

agency’s business process for the SmartCard implementation

•Launched and demonstrated state-of-the-art two-week exhibition showcasing Automated Fare

Collection System to key stakeholders including the public, elected officials, and MDT work-force

MDT Consultant Public Information Officer August 2002-May 2008

PISTORINO & ALAM, Homestead, FL US1 Reconstruction/Busway Extension Project

A federally-funded $106 million transit project involving construction of the nation’s longest Bus Rapid

Transit facility and five-mile stretch of the highly traveled US1 highway

•Mitigated project related issues impacting businesses to reduce their revenue loss

•Published visually oriented newsletters and developed Web site catering to stakeholders

•Created and demonstrated PowerPoint presentations for various business groups and

high ranking transit officials including the Federal Transit Authority

•Founded the a de facto Miami-Dade Countywide standard “Economic Relief Program,” to assist businesses impacted by transit construction

EDUCATION

Saint Thomas University, Miami, FL

Master of Science in Sports Administration, 1988

University of Rhode Island, Kingston, RI

Bachelor of Arts in Journalism, 1987

Technology Skills

Microsoft Office, Adobe Premiere, Canva, Constant Contact, Imovie, Camtasia Studio, WordPress, Google Analytics, SEOMoz, Wordpress,, SalesForce, UNBOUNCE, BeaverBuilder

Certifications

Attained the Project Management Professional (PMP®) Certification, Microsoft Project Level I and II, as well as the Online Marketing Professional sanctioned social media, Web analytics, SEO and PPC certifications.

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