John BaRoss

*** ******** ***** ****, **** Valley, NJ 07853

M: +1-973-***-**** addxay@r.postjobfree.com Skype: JFBJr.

BUSINESS STRATEGY PLANNER & GO-TO-MARKET GOVERNANCE – Mobile Financial Services

Specialize in the early stages of commercialization for innovative solutions for the unbanked. Lead defining business/technical/economic models.

Coordinate all internal functions & external partners to secure stakeholder leadership alignment.

Visionary; Solve problems to address market needs; Strategic alliance builder; Deal maker; Leadership governance to orchestrate launch & scaling.

Areas of specialization span MFS, Financial Inclusion, Financial Literacy, DFS, eCommerce/eWallets, Telecom, Digital Media, Online retail, Global Outsourcing.

Professional Profile: eCommerce, eWallet, Digital Media, Online/Multichannel Retail, B2B, B2C

•Pioneer New Paradigms widely experienced in evangelizing/validating market interest, securing funding, hunting, farming, and building strong teams to open new markets with innovative initiatives and solutions in domestic and international markets

•Strong leader who initiates and develops profitable B2B relationships with F500 C-level clients globally and leads portfolio of solutions

•Marketing professional who devises and develops effective strategies and tactics that leverages traditional and emerging tools

•Profit-focused steward who unleashes incremental revenue growth via market entry/expansion by harnessing talent and building ecosystem solutions that connect mission and core competencies/strengths to capitalize on untapped markets.

•Exceptional communicator adept at informing, persuading and inspiring individuals, teams, prospects, clients & audiences

•Skilled negotiator and alliance builder who secures breakthrough engagements, then negotiates winning, profitable deals by envisioning, understanding and navigating through complex business-political climates in any sized entities

•Visionary achiever who sees opportunities early, builds alignment, drives positive change, delights clients, reduces operating costs and executes plans that improve revenue and profit

•Boots-on-the-ground executive who envisions and uncovers opportunities through creative perseverance, client and end-customer insights, and executing marketing strategies that generate incremental customers and revenues

Functional Areas of Expertise

Building JVs and Strategic Alliances Senior-Level Relationship Building Driving Innovation

Strategic & Bus Dev Plans & Tactics Start-up & Turnaround Expertise Strengthening Client Relationships

Marketing Management Investor & Media Relations Negotiations Expertise

Integrated Marketing Programs Product Planning, Launch & Scaling Contract Development

Mission-Based Strategic Planning Financial Inclusion/Reaching unbanked Strong Presentation Skills

Operations Management P&L Mgmt, Financial Performance Regulatory Compliance

eCommerce, mCommerce/eWallet BPO/KPO Onshore/Offshore outsourcing Social Media/sCommerce

Professional Experience

FINCCLUDE Incorporated New York, NY, Aug 2015 – current

Director/Founder - https://www.fincclude.org

• Built start-up global industry body that leverages Carrier Commerce industry to accelerate advance of Financial Inclusion to 1.7B unbanked.

• Developed global Rapid Response Unit, facilitated uncovering & offering of success-knowledge to 5 Ugandan MSOs operating mobile money

&UCC (after abrupt UCC order to disable mobile money platforms during elections caused costly economic chaos).

• Guest advisor for ITU (UN’s Int’l Telecom Union) Focus Groups on DFS (Digital Financial Services) and DFC (Digital Fiat Currency).

• Assisted UNHCR & partners with planning to bring DFS/MFS to refugees in Rwanda w/Columbia University’s DFS Observatory.

• Developed Global ‘Humanitarian Relief Aid Charter’ alliance with pre-launch support and interest from Vodafone, Digicel, Childreach Int’l,

Global Giving, Disaster Emergency Committee (DEC) & others.

• Invited to join project team of Gates Foundation funded ‘Financial Inclusion Global Initiative’ [FIGI] w/World Bank & ITU.

Iksula Online Solutions Mumbai, India & New York, NY Oct 2012 – June 2016

Director Marketing Business Development, Americas

• Hunted 5, 6 &7 figure deals with new clients including Wal-Mart of the Midwest: "Meijer".

• Lead business development planning and execution into Internet Retailer Top 500 Online Retailers (i.e.: Bed Bath & Beyond).

• Identified and negotiated strategic partners (i.e.: Canada Post) to strengthen Iksula's consultative thought leadership and distribution).

• Built turn-key solutions via alliances with global solution providers (Pivotal Payments Canada, Kent Technology India, etc.)

• Spoke at global online retail industry events (i.e.: https://www.youtube.com/watch?v=Z5o_9jKpndo).

• Led planning on establishing Iksula Americas Inc. subsidiary & member of Iksula Board of Directors

Datamatics Global Services Ltd, Mumbai, India & Edison, NJ, Sept 2010 – Sept 2012

Director Business Development – Online Retail Solutions (ORS)

• Led BPO/KPO’s new LOB Sales & Marketing, pivoting LOB from Beta to launch and scaling

• Hunted and farmed 5, 6 & 7 figure deals with F500 and Internet Retailer Top 500 IME firms (i.e. NBC Sports, CBS Interactive, B&H

Photo, ivgStores, etc.) defeating competitors from China, Vietnam, Philippines, Eastern Europe and elsewhere.

• Developed, coached & managed global sales team (onshore/USA & offshore/India)

• Proactively built a partner network to strengthen LOB’s thought leadership. Negotiated alliances creating turnkey suite of solutions.

• Proactively pioneered, led, planned, launched and marketed all Social Media for Datamatics’ ORS LOB to become #1 eCommerce site

on Twitter, quickly evolving awareness driving methods into a lead generation engine.

Amdocs Qpass Digital Commerce, Alpharetta, GA, Seattle, WA, & Dallas, TX May 2008 – Aug 2010

Consultant-Director Business Development

• Business Development for a multi-phased opportunity for unbanked with at&t pertaining to eCommerce, m-Marketing, Storefront and emerging

opportunities in digital media (i.e.: “3-screen” – PC, Mobile & IPTV).

• Identified Amdocs’ value proposition weakness, provided recommendation to Amdocs C-levels to not only overcome the shortcoming but also

create a differentiated advantage. Convinced leadership of my external partnering strategy, then successfully led alliance negotiations with

CEO & COO of BSG Solutions.

• Tactical planning with Amdocs and Qpass Executive leadership to re-engage at&t leadership.

• Successfully led negotiations for a break-through, $1M+ deal for flagship Storefront/Digital Commerce solution, persuading AT&T C- levels to

reconsider Amdocs after they were eliminated from RFP consideration (before I joined the team).

ClickandBuy LLC, New York, NY & Cologne, Germany, Jan 2004 - April 2008

VP Strategic & Business Development

• Negotiated $1-5M+ licensing/outsourcing deals for eCommerce ASP solution for unbanked with global telcos, ISPs, cable wireless and other

enterprises with large customer bases (i.e.: TelMex, at&t, Yahoo and global telecoms throughout Americas, Europe & Asia)

• Marketed company and solution at global industry events including chairing leadership panels.

• Planned comprehensive marketing program with JV partner BSG Solutions, trained sales teams of both companies.

AT&T (HQ), Basking Ridge, Morristown & Bridgewater, NJ, March 1996 – Dec 2003

AT&T Consumer HQ, eCommerce Business Development Director

• AT&T WebCents go-to-market Governance Council leader, headed product and marketing planning & execution of launch and scaling

of prepaid premium content payment alternative across multi-channel retail.

• Envisioned, negotiated & executed 7 figure multi-channel advertising deal with Disney, Wal-Mart and ad agency.

• Triangulated colleagues, Accenture Consulting and retail distribution partners (i.e.: Wal-Mart, 7-Eleven, etc.), planning and executing a multi-

channel marketing, advertising, PR and training.

• Headed breakthrough C-level deals with Disney, Sony Games, Real Networks Rhapsody Music, BMG Music, Graceland and others.

AT&T Labs HQ, Business Development Director

• Head of eCommerce Incubator Devised technical, business & economic models, built alignment with internal C-levels, pioneered and

validated marketplace interest with external C-levels, developed multi-phase go-to-market plan

• One of just 20 incubators corporate wide and one of just two of those 20 incubator initiatives to get to market and scale..

• Manage Intellectual Property and Assertion claim issues.

AT&T Business HQ, eCommerce Innovation Director

• vCommerce BU responsible for innovation strategy, bus dev, sales & project mgmt for planning, delivery management over launch of

portfolio of eCommerce initiatives including ClickAT&T direct-carrier-billing for the unbanked.

• Designed, orchestrated and executed partnership with AOL and eCharge for a Recurring Billing Trial that met FTC Truth In Billing law.

Industry, Honors, Education

Advisory Board, University of South Florida (USF), FinTech Executive Program (August 2019)

Two eCommerce inventions with the USPTO

Chaired and Featured Speaker on Telecom, Digital Media, ITU/World Bank/BMGF Retail DFS events & Payment Industry panels

in North America, Eastern & Western Europe, and East & South Asia.

Interviewed by press from industry publications (Mobile Payments Today, American Banker, Internet Retailer, Silicon India, etc.)

Enlisted by Coleman Research Group Executive Forum as a Consultant.

'Society of Industry Leaders' - Standard and Poor's Vista Research Division.

‘Circle of Experts’ (Nitron Advisors)

Served 7 years as Board Member & CFO/Treasurer, Fraternal Alumni Association

MS Management – Georgia State University, Atlanta, Georgia

BS Marketing – Ball State University, Muncie, Indiana

LinkedIn: http://www.linkedin.com/in/johnfbarossjr

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