Marketing Assistant

TREY DELAFOSSE

**** ***** ****** #*** · Denver, CO 80202 · 713-***-****

*************@*****.*** · linkedin.com/in/trey-delafosse-25a992106 With an attentiveness for marketing analytic and applying current trends to optimize growth, I am able to fulfill my passion for analyzing what distinguishes a company and its products. There is power in the ability to create a narrative through data.

Skills Include

- Funnel Analysis - Research and Strategy - Marketing Automation

- Dynamic Marketing - Campaign Management - Leadership and Collaboration

- Process Integration - A/B testing - Closed-Loop Reporting EXPERIENCE

PowerSchool Group LLC –Marketing Operations Coordinator; Austin, TX September 2019-Present

● Integrate Salesforce, GoToWebinar, and OptinMonster with new marketing initiatives

● Ensure a healthy marketing database in order to increase open-to-click rate and minimize spam complaints

● Create and optimize Marketo programs in support of internal and operational initiatives, visual dashboard, A/B testing, and 3rd party event platforms

● Developed an up-to-date document that increased accessibility on newly identified customer segments Praytell – Strategy and Analytics Intern; Austin, TX May 2018-October 2018

● Initiated changes through SMM to improve prospect engagement rate by 17% on multiple platforms

● Facilitated customer acquisition of enterprise accounts with multi-platform, competition-based research

● Created new methods of analysis to uncover the traits of individuals relative to segments per company

● Enhanced and personalized customer journey for different accounts on Google Ads EDUCATION

The University of Texas at Austin McCombs School of Business, Marketing August 2015-May 2019 School of Liberal Arts, Psychology 3.67 GPA

Academic Projects

Undergraduate Research Assistant August 2019- May 2019

● Supported by a small private foundation in conjunction with the Department of Psychology to explore decision-making and its potential use in cognitive behavioral therapy

● Observed and collected data with over 100 participants to guarantee clean results

● Documented experimental results and literature review findings on the impact of final results Additional Information

Computer Skills: MS Office, Advanced Marketo, Basics of: HTML, SQL, Tableau, Python, Salesforce Admin, G-Suite Languages: English, Spanish (Beginner)

Interests: Public-Speaking, Hiking, Basketball, Pet Care, Cooking, Reading Work Eligibility: Eligible to work in the U.S. with no restrictions

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