A professional and self-motivated digital marketing leader with
15+ years of experience in implementing effective digital marketing strategies,campaigns and thought leadership. PERSONAL PROFILE
- Google Certified Digital Marketer
- HubSpot Certified Digital Marketer
-Applied SEO techniques to increase organic traffic by 150%
-My own Amazon Affiliate Site ranks #1 in SERP organic results
- Certified in Digital Marketing
- Social Media Marketing Evangelist for several clients
- Scaled up my own Quora profile by 200%
- British Chevening Scholar
- MBA in International Business from a Top 10 UK Business School MY ACHIEVEMENTS
Phone: +1-226-***-****
Email: addvia@r.postjobfree.com
LinkedIn: https://in.linkedin.com/in/kanishkakumar Quora Profile: https://www.quora.com/profile/Kanishka-Kumar-49 My Portfolio: https://www.kanishkadigital.com
Work Authorization: Canadian Permanent Resident (PR) CONTACT DETAILS:
CAREER SUMMARY
A Digital Marketing Thought Leader and Strathclyde MBA with over 15 years of global Technology and Digital Services Business Development, Digital Marketing Practice growth experience in North America, UK and India. I am a self-starter with strong organizational and leadership skills and have worked collaboratively with program level stakeholders, suppliers to deliver enterprise level Digital Transformation Programs and Digital Marketing strategies. Seeking immediate Leadership roles in Marketing in Canada. Canadian Permanent Resident. GOOGLE AND HUBSPOT CERTIFIED DIGITAL MARKETING LEADER
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ACADEMIC HISTORY
- British Chevening Scholarship Awardee
- Specialization in International Business and Marketing UNIVERSITY OF STRATHCLYDE, GLASGOW, UK
Graduated Master of Business Administration (MBA), 2004-2005
- Specialization in Information Science and Engineering BANGALORE UNIVERSITY, INDIA
Graduated with Bachelor of Engineering with Distinction, 1996 - 2000 SKILLS AND ABILITIES
- Strategic Digital Marketing Direction/ Road-map Planning Skills
- Visionary Leadership Skills and High Performance Team Management
- Digital Marketing of B2B and B2C SaaS Enterpise Products
- Search Engine Optimization (SEO) Strategy Skills
- Google Ads Campaign Designing Skills - Search,Display,Video,Mobile - Google Certified
- Facebook Ads Campaigning Skills
- Content Development Skills
- Market Research and Analysis Skills - Digital Marketing Automation and AI
- Project Management
- Business Development and Prospecting
- Time Management and Organizational Skills
- Communication and Presentation Skills
KANISHKA
KUMAR
Head of Digital Marketing
- Award winning Digital Marketing Intern
SEVEN BOATS ACADEMY, INDIA
Certified Digital Marketing Specialist 2020 - 2020 (www.7boats.com/academy)
- Top Ranking Digital Marketing Intern
PIXELTRACK DIGITAL PVT LTD, INDIA
Certified Digital Marketing Intern 2020 - 2020 (www.pixeltrack.com)
- Conceptualized and executed successful digital marketing campaigns
- Successful Blogger and Amazon Affiliate Marketer
- Social Media Marketing (SMM) - Managed SMM portfolio for several clients
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GOOGLE AND HUBSPOT CERTIFIED DIGITAL MARKETING INTERN Seven Boats Info-Systems Pvt Ltd, 2019 - 2020 - (www.7boats.com)
- Built the IT Sales Funnel / Channel in Technology BPM software services for North America
- Planned and implemented digital marketing strategies for Intelligent Automation products
- Developed and implemented a cohesive marketing plan to increase brand awareness
- Collaborated with the creative and strategy teams for ideal Digital Marketing mix
- Managed the Pega Sales Team for Canada geography for Banking and Insurance vertical BUSINESS AND DIGITAL TECHNOLOGY INTEGRATION MANAGER Accenture Inc Canada, 2019 - 2019
- IT Marketing Strategist - Go-To-Market Strategy, Global Conferences support
- Product promotions and Digital Campaign Management - Intelligent Automation Solutions
- Business Development and Prospecting for BPM services via Digital Marketing techniques
- Identified competitors and positioned counter digital marketing strategies BUSINESS AND DIGITAL TECH DELIVERY ASSOCIATE MANAGER Accenture Services Pvt Ltd, 2014 - 2015
- Business Development and Account Management of BPM SaaS Products
- Product Solutioning and Digital Marketing of BPM Products
- Go-to-Market Strategy, Advertising - PPC and PPM Campaigns Leader
- Strategy Consulting - Set up the Pega Center of Excellence (CoE) for a US Banking client
- Pega BPM Practice capability building
BUSINESS DEVELOPMENT MANAGER - DIGITAL AUTOMATION
Cognizant Technology Solutions, 2012 - 2013
- Program Manager for a $50 million Swiss HR Business Transformation Program
- Grew the Business Transformation Consulting business by 18% in a single year SENIOR BUSINESS CONSULTANT- DIGITAL TRANSFORMATION Capgemini Consulting, 2011 - 2011
- HR Business Transformation Lead Consultant
- HR Business Process Consultancy for UK Local Govt clients
- CxO Level executive engagement manager for consulting business development initiatives BUSINESS PROCESS ADVISOR - DIGITAL TRANSFORMATION
Capita HR Solutions UK, 2007 - 2010
- Business Analysis Lead for US Healthcare and Lifesciences - IT Master Data Management
(MDM) engagements.
MARKETING BUSINESS ANALYST
Tata Consultancy Services Ltd, 2006 - 2007
PROFESSIONAL EXPERIENCE
- Conceptualized and executed successful digital marketing campaigns using Google and Facebook Ads using A/B Testing concept
- Successful Blogger and Amazon Affiliate Marketer
- Social Media Marketing (SMM) - Managed SMM portfolio for several clients
- Google Analytics Consultant for website audit and SEO optimization advisory engagements
- Developed social marketing calendars for effective audience engagement
· Build relationships with stakeholders through creative PR strategies GOOGLE AND HUBSPOT CERTIFIED SENIOR DIGITAL MARKETING INTERN AND AFFILIATE PARTNER
Pixeltrack Digital Private Ltd, 2020 - (www.pixeltrack.com) Congratulations!
Kanishka Kumar
Completed
Google Ads Search CertiÂcation
on February 3, 2020
Completion ID: 41710985 Expires: February 3, 2021
Google recognizes your mastery of the fundamentals of building and customizing effective Google Search campaigns.
Congratulations!
Kanishka Kumar
Completed
Google Ads Display CertiÂcation
on February 4, 2020
Completion ID: 45001568 Expires: February 4, 2021
Google recognizes your mastery of the fundamentals of developing and optimizing effective Google Display campaigns.
Congratulations!
Kanishka Kumar
Completed
Google Ads Video CertiÂcation
on February 5, 2020
Completion ID: 45045895 Expires: February 5, 2021
Google recognizes your mastery of the fundamentals of reaching audiences using YouTube and Google Video ad solutions.
Congratulations!
Kanishka Kumar
Completed
Shopping ads CertiÂcation
on February 5, 2020
Completion ID: 45046261 Expires: February 5, 2021
Google recognizes your mastery of the fundamentals of creating and customizing effective Shopping campaigns.