Sales Digital Marketing
Resume:
Armie O. Mondragon
addv7y@r.postjobfree.com
Experience
ACOMMERCE INC.
Commercial Director Aug 2018 – Present
• Ensures overall business profitability, that revenue stays ahead of the costs of doing business.
• Implementing strategies to drive overall revenue and ultimately business growth.
• Analyzing opportunities and simulations for growth via acquisition and performing due diligence.
• Carrying out risk assessment when taking on new customer accounts.
• Reviewing contracts and making recommendations on commerciality Negotiating ongoing contracts with suppliers and customers.
• Management and reporting of supplier contracts and terms.
• Streamlining lead generation processes enabling sales teams to chase leads swiftly.
• Implementing new sales and marketing strategies and ensuring departments follow industry best practice.
• Making commercial recommendations to the board of directors. ACOMMERCE INC.
Head of Marketing, PH June 2017 – June 2018
• Works directly with Brand Commerce team and Client or Principal’s brand team, to establish brand objectives, KPIs, and execution plan to achieve set targets and KPIs
• Leads Performance/traditional marketing execution team and oversees all accounts/brands achievement of targets/KPIs/SLAs.
• Manages team of account management, customer service and execution for all client’s offline and online marketing programs/campaigns.
• Added revenue channel projects such as PR/Influencer marketing programs, Offline to Online and Social Commerce.
• Initiates vendor/s and partner(ecommerce e-tailers, marketplaces) relationship contracts
• Closed 4 major FMCG accounts for Marketing for 2018 2
• Delivered Sales targets set for FY 2018, 200% growth for 3 major FMCG accounts.
• FY 2018 team and brand growth of 60%
• Oversees P&L of Marketing Unit and CRM
ESTEE LAUDER COMPANY
Marketing Manager Consultant July 2016 – June 2017
• Develops and strategize online and offline marketing objectives, including basic and promotion sales volume and promotion profit forecasts to meet store sales targets and ranking requirements.
• Manage advertising & promotional materials and liaison with Global & Regional Marketing Teams, the advertising agency and retailer, to obtain the necessary approval of all marketing initiatives. Ensure maximum exposure and effectiveness of advertising and promotion campaigns.
• Maintain and manage relationships with press, trade, promotional partners, contractors and influencers; to network and collaborate closely with them to maximize press coverage through exciting and innovative public relations and paid publicity.
• Manages forecasting, and pricing of new products
• In charge of P&L, A&P budgeting and long term strategic planning for the EL brands
• Lead brands building through e-commerce and online pilot projects, techniques and analysis.
ALL THAT BLUSH(Banilaco)
Brand Marketing Consultant October 2015 – May 2016
• Established cosmetics inventory, business plan and retail merchandising system
• Created and implemented tactical marketing campaigns and promotions for the brand.
• Created Cosmetics training module and operational guidelines for the office and for all the stores.
• Built the frontliner incentive system designed to help achieve the monthly sales quota and yearly target.
Pinnacle Manson Limited HK
Regional Marketing & BD Consultant January 2015 – March 2016
• Worked with HK and US office to bring in fast-fashion retail brands for SM group.
• Created the merchandising plan, inventory management, pricing for local execution.
• Created tactical marketing campaigns and programs for the cosmetic division BHAGIS INTERNATIONAL TRADING CORPORATION
Retail Management Consultant October 2013 – December 2014
• Established cosmetics inventory and retail merchandising system using Retail Pro and MIS.
3
• Created and implemented tactical marketing campaigns and programs for the cosmetic division
• Created and monitors the P&L budget per brand Increased the market share by 20% for both major brands in 2013 and 2014: Essence and Catrice
• Created Sales training modules and operational guidelines for the office and for all the stores.
• Involved in Business development and end-to end retail store setup
• Delivered increase in overall category sales by 20% from 2012, and 30% increase from 2013
• Created and maintained digital platforms – Facebook & Website
• Improved the business process and workflow for retail consignment setup RUSTAN COMMERCIAL CORORATION
Makeup Category/Merchandising Manager February 2009 – Aug 2013
• Handled the Makeup and Skincare Category
• Does the marketing plan/initiatives and implementation for both brands
• Does inventory management and handles training, hiring and retail store management
• Does the P&L, Budget and Yearly forecasts, and Media Plan for all brands
• Created and maintained digital platforms – Facebook & Website
• Overall ranking and growth of cosmetics (Nars and Laura Mercier) increased by 20% in 2012 and 2013.
RUSTAN COMMERCIAL CORORATION
Brand Assistant/Associate Brand Manager September 2006 – January 2009
• Handled the Makeup and Skincare Category (Christian Dior, La Prairie)
• Does the marketing plan/initiatives and implementation for both brands
• Initiates, hold press events for product launches
• Handles training, hiring and retail store management
• Does inventory management
ACCENTURE INC.
Sales Financial / Developer Analyst January 2003 – January 2005
• Develops and maintains sales programs for clients using Cobol and VB
• Supports the different programs/applications of the clients.
• Resolves the client’s application/system errors/bugs.
• Trains the team for support analysis programs.
Education
CERTIFIED DIGITAL MARKETER 2016
E Learning Edge – imadigitalmarketer.com
CERTIFIED MANAGEMENT CONSULTANT 2015
(GLOBAL ACADEMY OF FINANCE AND MANAGEMENT, US)
4
MIRIAM COLLEGE 2002
(BACHELOR OF SCIENCE IN ACCOUNTANCY)
Relevant Workshops & Seminars
Google Elevator Certification 2018, Manila
Google Grow Certification 2017, Manila
Facebook Training 2017, Manila
Digital Marketing 2015, AIM, Manila
Leadership & Management 2014, AIM Manila
Francois Nars, Marketing conference 2012, New York Dior Art of Selling/Brand/Marketing Training 2010, Singapore Software Sales Management 2009, Manila
Skills: Sales Management, Inventory Management, Strategical Marketing, Business Development, Software Management, Project Management, Merchandising, Sales, Training, Budgeting & Finance, Forecasting, Business Plans, Branding, PR, &Digital Marketing
Contact this candidate